Hotjar Reviews in April 2025: User Ratings, Pros & Cons

"Very useful tool for improving the UX of your website"

What do you like best about Hotjar? The way it shows user interaction on the form of Heatmaps, gives us a very valuable information. What do you dislike about Hotjar? Nothing especial, maybe the pricing would be cheaper What problems is Hotjar solving and how is that benefiting you? Helps improve User interaction and user experience of our websites

"Great little tool for product feedback"

What do you like best about Hotjar? We've been using hotjar for years and love it. It's easy to use and you can use it for so many things - recordings, surveys, heatmaps. Really invaluable if you work in SaaS. What do you dislike about Hotjar? I think the popup boxes are kinda ugly, I wish you could customise them more. What problems is Hotjar solving and how is that benefiting you? I've realised how many pages on our site needed optimising, what information was missing and how we could ...

"Best ever tool for tracking marketing and lead engagement"

What do you like best about Hotjar? I like the heatmaps and tracking process to see where the visitor pauses or what reads and at end where clicks and submits the form. What do you dislike about Hotjar? Apologies, I didn't dislike anything! It's excellent for me yet. Recommendations to others considering Hotjar: I would say if you're actively running the paid ads and email campaigns and want visitors to land the website. Hotjar is a tool to track their activity/behaviour on website ...

"An excellent, lightweight, comprehensive insight gathering tool"

What do you like best about Hotjar? Intercept surveys - Easy to create, target, and analyse. Whether you want to recruit 5 people to interview, or survey 10,000 people to generate segmentation data, Hotjar intercept surveys have you covered What do you dislike about Hotjar? Honestly, there are very few downsides. I think I had an issue once after hitting 100,000 responses on a segmentation survey, but that's probably quite rare. One issue for me is the incomplete tracking - due to ...

"Valuable must-have data"

What do you like best about Hotjar? Very easy to use and love the different options of analysis tools available. What do you dislike about Hotjar? I have to whitelist my IPs in order for my heatmaps to display properly. Takes a little more dev work that I anticipated. Recommendations to others considering Hotjar: Ensure that you have the proper web team to handle the installation. What problems is Hotjar solving and how is that benefiting you? Looking at the customer journey. Seeing where ...

"Decent Tool for Understanding User Behaviour"

What do you like best about Hotjar? The tool is easy to set up and navigate. Straightforward with meaningful modules or components. You can easily switch from looking at heatmaps to actual user recordings. Extremely easy to also enable Hotjar within your websites. What do you dislike about Hotjar? I wish they would optimize the UI to cater to long hours of recordings viewings. Another big pain point I have is that Hotjar logs me out automatically every other day, which can be pretty ...

"Get important metric for your product to improve your UI/UX"

What do you like best about Hotjar? Hotjar is very fast and accurately tracks the data, and the visualization you get about your data, like clicks on page and scroll data, is fantastic. It helps a lot to improve your website or app. What do you dislike about Hotjar? The implementation is quick, but it's at a bit higher price. Other than this, there isn't anything to dislike, but I would be happier if it could give more free tracking. What problems is Hotjar solving and how is that ...

"Creative tool to visualize user behaviour"

What do you like best about Hotjar? Heatmaps are the best and the easiest solution to understand visitor behavior. Other analytical ways to understand the most critical places in our website are not as practical as Hotjar. What do you dislike about Hotjar? Sometimes Hotjar might cause performance problems and downtimes. Once, we implemented to our website and it couldn't support high traffic. What problems is Hotjar solving and how is that benefiting you? When I couldn't understand a ...

"The best value product to see how users interact with your site"

What do you like best about Hotjar? With Hotjar you get four critical features, Heatmaps, Recordings, Surveys, and Incoming Feedback - that separates Hotjar from any other tool on the market. What do you dislike about Hotjar? Not necessarily a 'dislike' but it would be good to have some advantage tagging on the session recordings to help managing them better What problems is Hotjar solving and how is that benefiting you? Hotjar helps us validate assumptions and spot new opportunities to ...

"Great tool for recording user activity on the website"

What do you like best about Hotjar? The best thing I like about Hotjar is that you can watch the user's behaviour on your website. It captures the video of each user session so you can see exactly where the users click on UI and which pages do they navigate to and a lot more. What do you dislike about Hotjar? No cons so far. Does everything that it's designed for pretty well. What problems is Hotjar solving and how is that benefiting you? It helps me to understand the user behaviour on the ...