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Etienne v
03/12/21
"One of the best tools you can (and should) use when managing multiple accounts or running an agency"
What do you like best about hawkAI? I love it. Just that. Good UX, works fast, and most importantly: it really gives you an birdseye view of your accounts, and its status. If you handle multiple accounts, you know how important it is to: 1) know when something BAD happens. 2) be proactive regarding your accounts and let the client know this Morphio facilitates both, in a splendid way. Do buy. What do you dislike about hawkAI? Maybe some tools are a little bit farfetched. If they stick to ...
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Brandon M
08/17/20
"The Future of Marketing Analytics (+ a Must for Agencies, Teams, Entrepreneurs Heavy on Digital Ads)"
What do you like best about hawkAI? The KPI calculator! Easy to set useful goals. The tool walks you through calculating reasonable goals for relevant KPIs, based on your focus and if available past performance data. Helps you set targets and figure out what type of movement you need to attain on your KPIs to hit your goals. It's what's missing from many analytics tools: a interactive process for helping you establish the sort of things you should track and the targets you should set. What ...
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JO
Jim O
05/13/20
"An Awesome Tool"
What do you like best about hawkAI? I like the anomalies and the notifications that Morphio provides us with. It helps streamline our SEO efforts. What do you dislike about hawkAI? We would like to be able to pull selective data into our clients' marketing dashboards. What problems is hawkAI solving and how is that benefiting you? Morphio helps us provide more value in our marketing services.
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Mike G
05/04/20
"Simple tool that helps highlight marketing issues and opportunities"
What do you like best about hawkAI? The setup is easy and the interface is generally intuitive What do you dislike about hawkAI? Would love to see more integrations with more marketing channels (e.g. Snapchat, Pinterest, etc.) and possibly with CRMs (for B2B) because while estimated revenue metrics are great as proxies, it would be best to have the real numbers in here as well. What problems is hawkAI solving and how is that benefiting you? Pulling out audience insights; ensuring all ...
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RS
Ryan S
01/23/20
"Two weeks in and already getting tremendous value!"
What do you like best about hawkAI? The segments uncovered by the audience anomalies are huge. What used to take hours now happens automatically. The forecasting tool has been very insightful. What do you dislike about hawkAI? It's a new tool so there are some things that are being worked out. But, any issues are resolved super fast by their team. So really, nothing to dislike. Recommendations to others considering hawkAI: If you need to get actional insight from you Analytics and Ads ...
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JM
Jake M
12/31/19
"Focused Metrics, Automated Insights and Effective Reporting Dashboards"
What do you like best about hawkAI? I like that it is always monitoring KPIs 24/7. Then alerts us through slack when there is an anomaly. We receive key data insights faster with Morphio than we do with many of our in-house scripts. What do you dislike about hawkAI? Very happy overall with the product but I feel like there could be more flexibility with the number of views we can set up at one time for per account / web property / client. What problems is hawkAI solving and how is that ...
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AB
Analyn B
12/18/19
"Great for Building Growth Strategies!!!"
What do you like best about hawkAI? I really love everything that Morphio has to give. From creating goals through the KPI settings, connecting all of your ads profile - google, facebook, and bing - it has helped me streamline everything from marketing to SEO strategy building and reporting for my clients. It removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business ...
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SM
Sinan M
12/18/19
"Saves time and money. Shows data quickly. Super easy to navigate."
What do you like best about hawkAI? The most useful thing about Morphio, is that it's Dashboard provides all necessary info that you need at a first glance in order to make decisions for your marketing efforts. It answers questions such as "Are we doing better than last period?", "Is our latest campaign working?", and "What are our competitors doing?". Another cool thing as you can set your own KPIs. So you can track one or more KPIs such as leads generated, checkouts initiated, adds to ...
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NB
Naresh B
11/27/19
"Best Analytics platform in the market"
What do you like best about hawkAI? I can see more features in Morphio compared to the other market platforms. Life cycle platform is the best thing in Morphio. Most recommended platform in all. What do you dislike about hawkAI? I live everything in this platform. I don't see any difficulties here. Compared to other platforms it better issue resolutions. Recommendations to others considering hawkAI: I feel this is the best tool in the market compared to the other Analytics tools. More over ...
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JP
Jason P
09/04/19
"Your next favourite marketing tool"
What do you like best about hawkAI? Morphio's integration with Slack means you'll never miss anything. Not to mention its use of AI to detect "anomalies" in your marketing efforts. Morphio brings all of your important insights into one (very beautiful) dashboard. The Forecast feature takes the guesswork out of optimizing ads. What do you dislike about hawkAI? The KPI graph loading times could be slightly improved but it has never caused a problem. Recommendations to others considering ...
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