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BenchmarkONE (formerly known as Hatchbuck) has garnered widespread praise for its robust features, affordability, and user-friendly interface, making it a go-to solution for small to mid-sized businesses looking to improve their customer relationship management (CRM) and marketing efforts. The platform seamlessly combines email marketing, sales pipeline ...Read more
Combines marketing automation, CRM, and lead management into a single platform, eliminating the need for multiple software solutions.
Easy to use and intuitive, even for beginners with limited technical knowledge; onboarding and training users is straightforward.
Affordable compared to competitors, offering great value for small businesses.
A wide variety of features, such as email marketing, drip campaigns, automated follow-up, lead scoring, and customizable forms.
No mobile app currently available, limiting on-the-go accessibility for users.
Customer support hours are restricted, and some users experience delays in receiving urgent assistance.
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TR
Tonya R
12/22/16
Wow!
What do you like best? As a small business, we needed a CRM that would pull its weight and not kill us financially. I reviewed multiple options. Hatchbuck replaces MailChimp, allows for creation and development of sophisticated email campaigns, is (apparently) limitlessly customizable, and their onboarding and client service is exceptional (I changed our onboarding and stole from them, shamelessly). I cannot say enough about how pleased I am. What do you dislike? That I internally ...
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AM
Amy M
12/20/16
Campaign Central!
What do you like best? Marketing campaigns are SO easy to execute through Hatchbuck. Thank you for making a user-friendly platform that truly supports our sales and marketing efforts. What do you dislike? Necessary evil: Data Entry! What goes out is only as good as the data that goes in. Recommendations to others considering the product: Auto uploading of new contacts to Hatchbuck; app on phone/desktop. What problems are you solving with the product? What benefits have ...
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☛Patti P
12/20/16
Big Reward, Happy Team (and Happy CFO)
What do you like best? It's unusual that doing things in business turns out better than you expected. For my team at HealthEconomics.Com, this was the result of our first year experience with Hatchbuck! The business need we had was how to be better at marketing and sales (defined as: more targeted, better follow-up, more success). The solution was Hatchbuck. The result was 13% improvement in sales in our first year of Hatchbuck. Now, every dollar of that 13% growth is due to Hatchbuck - ...
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12/20/16
A great product!
What do you like best? Hatchbuck is easy to use. The combination CRM - email marketing tool is genius. The client support is also superb. Whenever I had a question, during the first 2 months of service, I had a p[ersonal rep assigned to me. Additionally, I rec'd one-on-one implementation webinars. Now my account has moved to the main support team and they respond very quickly to any question I have. What do you dislike? Truthfully, I cannot find anything to dislike about this product. ...
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AI
Administrator in Internet
12/20/16
Hatchbuck has excellent features and world class client support.
What do you like best? Hatchbuck is very intuitive and its interface is user-centric. It has powerful marketing tools to integrate customer relationship management with strategic communications, that can be segmented by target audiences. It includes a customizable contact status "funnel" to prioritize level of effort based upon opportunities. Hatchbuck provides invaluable marketing guides to facilitate the development of a comprehensive plan that leverages all of the Hatchbuck tools. The ...
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12/20/16
Big Reward, Happy Team (and Happy CFO)
What do you like best? It's unusual that doing things in business turns out better than you expected. For my team at HealthEconomics.Com, this was the result of our first year experience with Hatchbuck! The business need we had was how to be better at marketing and sales (defined as: more targeted, better follow-up, more success. The solution was Hatchbuck. The result was 13% improvement in sales in our first year of Hatchbuck. Now, every dollar of that 13% growth is due to Hatchbuck - ...
Read more
AS
Alex S
12/20/16
A great product!
What do you like best? Hatchbuck is easy to use. The combination CRM - email marketing tool is genius. The client support is also superb. Whenever I had a question, during the first 2 months of service, I had a p[ersonal rep assigned to me. Additionally, I rec'd one-on-one implementation webinars. Now my account has moved to the main support team and they respond very quickly to any question I have. What do you dislike? Truthfully, I cannot find anything to dislike about this ...
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AI
Agency in Design
12/20/16
Excellent for tracking; Less so on design
What do you like best? The ability to see how prospects interact with our emails and site is incredibly helpful for both content and sales teams. What do you dislike? The design of emails and forms is not ideal. Tricky to create custom emails, and never quite looks the way we want it to. Recommendations to others considering the product: Great for CRM, but if design is really important, make sure you check out the build-your-own functionality first. It's not as user-friendly ...
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10/29/16
Lean and mean sales and marketing machine
What do you like best? Hatchbuck gives you amazing insight into the mind of a buyer...what' they're doing, thinking, likely to do--all in real time. It's great for hands-on sales strategy. But even more helpful for understanding what your contacts want from you. When you give it to them, the feedback is clear. When you don't, you hear crickets and know it's time to go back to the drawing board. My favorite features are: * The real-time dashboard * The form and link actions to ...
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LF
Lori F
10/29/16
Lean and mean sales and marketing machine
What do you like best? Hatchbuck gives you amazing insight into the mind of a buyer...what' they're doing, thinking, likely to do--all in real time. It's great for hands-on sales strategy. But even more helpful for understanding what your contacts want from you. When you give it to them, the feedback is clear. When you don't, you hear crickets and know it's time to go back to the drawing board. My favorite features are: * The real-time dashboard * The form and link actions to ...
Read more
