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9.8

Spot Score

Google Tag Manager - Tag Management Software

Google Tag Manager Reviews in April 2025: User Ratings, Pros & Cons

Streamline your web tagging process with ease.

4.5

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Google Tag Manager Reviews & Ratings

4.5

Very Good

Based on 898 ratings & 66 reviews

Rating Distribution

Excellent

(60)

Very Good

(0)

Good

(5)

Poor

(0)

Terible

(1)

Expert's Review generated by AI

Google Tag Manager shines as a versatile tool for managing website scripts with ease and efficiency. Users appreciate the centralized control it offers for tags and script data, simplifying the management process. Despite initial challenges in understanding its components, such as tags, triggers, and variables, the learning curve yields rewarding outcomes. The ...Read more

Google Tag Manager pros and cons

  • Easy to manage website tags and script data in one central location.

  • Learner-friendly tool with gradual learning curve, providing valuable functionality at no cost.

  • Efficient integration of tools with websites for improved page load times.

  • Simplifies deployment of custom tags without needing to edit website code.

  • Newcomers may find initial complexity in understanding tags, triggers, variables, and data layers without sufficient support.

  • Limited variety of apps and connectors in the Marketplace may restrict advanced functionalities for users.

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Showing 1-10 out of 66

SR

Sohit R

01/05/24

5 out of 5

"Great tool to manage websites script data!!"

What do you like best about Google Tag Manager? We can manage all over websites tags and script data at a single place. What do you dislike about Google Tag Manager?

SR

Sohit R

01/05/24

5 out of 5

"Great tool to manage websites script data!!"

What do you like best about Google Tag Manager? We can manage all over websites tags and script data at a single place. What do you dislike about Google Tag Manager?

SR

Sohit R

01/05/24

5 out of 5

"Great tool to manage websites script data!!"

What do you like best about Google Tag Manager? We can manage all over websites tags and script data at a single place. What do you dislike about Google Tag Manager?

SR

Sohit R

01/05/24

5 out of 5

"Great tool to manage websites script data!!"

What do you like best about Google Tag Manager? We can manage all over websites tags and script data at a single place. What do you dislike about Google Tag Manager?

SR

Sohit R

01/05/24

5 out of 5

"Great tool to manage websites script data!!"

What do you like best about Google Tag Manager? We can manage all over websites tags and script data at a single place. What do you dislike about Google Tag Manager?

MS

Mansi S

01/04/24

5 out of 5

"A wonderful journey still going on with GTM!"

What do you like best about Google Tag Manager? My experience with GTM has always been so learnful and amazing since i started working on this tool. At start, its a bit difficult to understand the definations of tags, triggers, variables and datalayer but got my hands on it after 3 to 4 months of working on GTM. Currently it is one of my favourite tools i have ever known. Without any cost, it provides amazing functionality with ease of working , integration and management.

MS

Mansi S

01/04/24

5 out of 5

"A wonderful journey still going on with GTM!"

What do you like best about Google Tag Manager? My experience with GTM has always been so learnful and amazing since i started working on this tool. At start, its a bit difficult to understand the definations of tags, triggers, variables and datalayer but got my hands on it after 3 to 4 months of working on GTM. Currently it is one of my favourite tools i have ever known. Without any cost, it provides amazing functionality with ease of working , integration and management.

MS

Mansi S

01/04/24

5 out of 5

"A wonderful journey still going on with GTM!"

What do you like best about Google Tag Manager? My experience with GTM has always been so learnful and amazing since i started working on this tool. At start, its a bit difficult to understand the definations of tags, triggers, variables and datalayer but got my hands on it after 3 to 4 months of working on GTM. Currently it is one of my favourite tools i have ever known. Without any cost, it provides amazing functionality with ease of working , integration and management.

MS

Mansi S

01/04/24

5 out of 5

"A wonderful journey still going on with GTM!"

What do you like best about Google Tag Manager? My experience with GTM has always been so learnful and amazing since i started working on this tool. At start, its a bit difficult to understand the definations of tags, triggers, variables and datalayer but got my hands on it after 3 to 4 months of working on GTM. Currently it is one of my favourite tools i have ever known. Without any cost, it provides amazing functionality with ease of working , integration and management.

MS

Mansi S

01/04/24

5 out of 5

"A wonderful journey still going on with GTM!"

What do you like best about Google Tag Manager? My experience with GTM has always been so learnful and amazing since i started working on this tool. At start, its a bit difficult to understand the definations of tags, triggers, variables and datalayer but got my hands on it after 3 to 4 months of working on GTM. Currently it is one of my favourite tools i have ever known. Without any cost, it provides amazing functionality with ease of working , integration and management.