Google Optimize

Free A/B testing for your website. by Google

What do you like best? It connects with Google Analytics right off the bat. It's free for an unlimited amount of views like Google Analytics. It's by Google which means its more or less trustworthy and will be around for a while. It also has a great web editor built-in that allows you to make changes to your website and publish from inside the Google Optimize software. That is pretty awesome. And the editor works with wordpress cms as well, to my surprise. What do you dislike? Google ...

Just needs a few tweaks

What do you like best? I like how easy it is to navigate and simply set up tests. It is easy to be able to use for users who don’t use the tool in their everyday life What do you dislike? You can’t edit code once a test has been set live and this results in there being a large amount of cloned tests What problems are you solving with the product? What benefits have you realized? We are able to test different variations and ensure that our results are correct for users

Not sure if it's scentific

What do you like best? As part of the G Ad products it's easy to integrate with Google Analytics. The UI is straightforward as well. What do you dislike? Google never spells out the stat foundation or algorithm behind the scene for its A/B tests. The "likeliness" can be pretty tricky especially when the campaign volume is low. What problems are you solving with the product? What benefits have you realized? Landing page optimization - a/b tests were designed and implemented. Some ...

Not sure if it's scentific

What do you like best? As part of the G Ad products it's easy to integrate with Google Analytics. The UI is straightforward as well. What do you dislike? Google never spells out the stat foundation or algorithm behind the scene for its A/B tests. The "likeliness" can be pretty tricky especially when the campaign volume is low. What business problems are you solving with the product? What benefits have you realized? Landing page optimization - a/b tests were designed and implemented. ...

Good AB Testing Tool

What do you like best? A good tool to implement to test on any web property. What do you dislike? Some of the integrations require the 360 subscriptions. What business problems are you solving with the product? What benefits have you realized? It helps us optimize pages for lead generation.

Not bad, though it lacks more advanced functionality

What do you like best? It's free and you can make basic changes to your pages. It also integrates with Google's other tools which is great. What do you dislike? There's no custom CSS/JS which means you can't really implement more complex changes. Maybe there is a way and I'm just not aware of it, since so many people use it. Recommendations to others considering the product It's great if you want to split traffic between two existing pages, but if you want to make advanced changes that ...

Pretty basic, restrictive, not a fan of the workflow either. Still early days for Optimize

What do you like best? It's free. No denying that's great. It's not the only tool thats inexpensive - others are free or under £100 a month too, but it's definitely the most popular for free. What do you dislike? A few things. The workflow for capturing metrics means stepping out of the interface.. it's just awkward. Really not a fan of blocking off parts of the UI either.. AB tests are fine but there's so much more that'd be useful without sending more hits to Google (which i guess ...