Google Optimize Reviews in April 2025: User Ratings, Pros & Cons

Solid, well functioning product, especially given the free price tag

What do you like best? Built on top of Google Analytics, which makes the data and interface much more familiar. Analysis of testing data is displayed in a more intuitive way than many other platforms. Also the ability to choose Goals in Google Analytics as the goals for conversion experiments. What do you dislike? My one complaint is the inability to pause or alter once a test has been launched, but hard to complain about that since it keeps the tests honest. Recommendations to others ...

Great for Free Product

What do you like best? I can make changes to my websites to test items without manually logging in and changing. Very easy to use if the test is straight-forward. The statistical analysis is automatic and makes sense. What do you dislike? There have been some issues with cross-account and cross-domain goal tracking which are kind of confusing. What business problems are you solving with the product? What benefits have you realized? I can understand what variations of copy or images ...

solid free choice for a / b testing

What do you like best? it easily integrates with other google products and does not come at an extra cost. So that is pretty sweet. Just implement the plug in and off you go. Even if only over client site redirects (which when possible you should avoid you can quickly test a few ideas What do you dislike? It does lack the easy drag and drop like surface from an optimizely or unbounce - but sometimes that is even a good thing Recommendations to others considering the product good ...

Good AB Testing Tool

What do you like best? A good tool to implement to test on any web property. What do you dislike? Some of the integrations require the 360 subscriptions. What business problems are you solving with the product? What benefits have you realized? It helps us optimize pages for lead generation.

Get Free Testing Platform

What do you like best? It is FREE. We have the ability to integrate with Analytics for better tracking/reporting. What do you dislike? The only thing we dislike is the time it takes for testing - significantly longer than previous platforms we have used BUT because its free it makes up for this. What business problems are you solving with the product? What benefits have you realized? I do not know how much we were previously paying but we are now saving money on this, immediately having ...

Extremely easy to use, but slightly underpowered.

What do you like best? The best part about Google Optimize is that it is very easy to set up and begin running a test. What do you dislike? The wysiwyg editor isn't as intuitive as it could be. The data being reported is a tad misleading. Recommendations to others considering the product I would make sure that you are comfortable interpreting the raw data yourself before using Google Optimize. Having a full understanding of statistical significance will help you avoid false results. What ...

Better than the paid a/b testing platform I was using previously... and free!

What do you like best? Integration with Google Analytics, price What do you dislike? Tests seem to take a long time to reach statistical significance. Reports aren't always easy to understand. Recommendations to others considering the product I would suggest trying this before using a paid product. What business problems are you solving with the product? What benefits have you realized? Google Optimize has saved us ~$400/mo, since it was able to replace our previous a/b testing ...