Google Optimize Reviews in March 2025: User Ratings, Pros & Cons

Not sure if it's scentific

What do you like best? As part of the G Ad products it's easy to integrate with Google Analytics. The UI is straightforward as well. What do you dislike? Google never spells out the stat foundation or algorithm behind the scene for its A/B tests. The "likeliness" can be pretty tricky especially when the campaign volume is low. What problems are you solving with the product? What benefits have you realized? Landing page optimization - a/b tests were designed and implemented. Some ...

Not sure if it's scentific

What do you like best? As part of the G Ad products it's easy to integrate with Google Analytics. The UI is straightforward as well. What do you dislike? Google never spells out the stat foundation or algorithm behind the scene for its A/B tests. The "likeliness" can be pretty tricky especially when the campaign volume is low. What business problems are you solving with the product? What benefits have you realized? Landing page optimization - a/b tests were designed and implemented. ...

Easy A/B and Multivariate testing

What do you like best? It is really easy to set up. The fact that it connects with Google Analytics and allows for specific goal tracking is a major plus. What do you dislike? There are some limitations. For example, if you want to keep using the free version, you are limited to 5 tests at a time. In most cases, however, this is more than enough. Recommendations to others considering the product It is super easy to setup. There are a myriad of tutorials available to guide new users to ...

The easiest and powerful A/B testing tool

What do you like best? With this tool you can run successful tests in a glimpse, without the need to code for each experiment. It's intuitive and easy to use and this is a great beginning to start create a testing culture in your company. All these features for free! What do you dislike? Not too much to complain about it. Unlike some competing tools, it has less features. By the way it is a powerful tool for beginners or pros marketing managers and developers, because you simply add the ...

Not bad, though it lacks more advanced functionality

What do you like best? It's free and you can make basic changes to your pages. It also integrates with Google's other tools which is great. What do you dislike? There's no custom CSS/JS which means you can't really implement more complex changes. Maybe there is a way and I'm just not aware of it, since so many people use it. Recommendations to others considering the product It's great if you want to split traffic between two existing pages, but if you want to make advanced changes that ...

Enterprise version has decent functionality for an outstanding price

What do you like best? After the pains of Optimizely X's buggy launch, we switched over to Google Optimize. The integration with GA audiences as well as ability to push out to unlimited impressions means that we can get results faster than before. What do you dislike? While it gets most of the job done, there's still a few pain points such as lack of true personalisation functions and categorisations. There's also no image upload functionality and the preview modes can be a bit hit and ...

good

This Optimizer is good and useful. Helpful

A/B testing made easy

What do you like best? with tag manager and analytics makes everything simple What do you dislike? it's a simple redirect and sometimes it is not sharp enough Recommendations to others considering the product when using other google products it is the best solution for low budgets What business problems are you solving with the product? What benefits have you realized? I can test landing pages for free and use my usual conversion triggers

Free A/B testing for your website. by Google

What do you like best? It connects with Google Analytics right off the bat. It's free for an unlimited amount of views like Google Analytics. It's by Google which means its more or less trustworthy and will be around for a while. It also has a great web editor built-in that allows you to make changes to your website and publish from inside the Google Optimize software. That is pretty awesome. And the editor works with wordpress cms as well, to my surprise. What do you dislike? Google ...

Google Optimize A/B-Testing-Tool

What do you like best? I was reading about the new A/B-Testing Tool from Google calles Google Optimize and I was wondering if this free tool could work great. I made a test and I have to say, that this free tool is really great. The implementation is easy and to create an A/B-Test is simple. You also get a great report about your test. What do you dislike? I made some A/B-Test with Google Optimize and at this time I didnt find a bad thing. But I think to create a multivariate-test could ...