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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in April 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 81-90 out of 2517

JC

Juanita C

10/30/23

5 out of 5

"Un aliado incondicional en el manejo de mi web"

What do you like best about Google Analytics? Mi vivencia con Google Analytics 360 resultó altamente positiva. La sencillez de uso y puesta en marcha de esta herramienta fueron destacables. Su empleo me ha capacitado para fortalecer mi estrategia SEO, comprender a profundidad a mis clientes y perfeccionar la navegación en mi sitio web. Lo que encuentro realmente impresionante en Google Analytics 360 es la capacidad de acceder a la evaluación y comparación de diversas métricas, lo que me ...

Read more

NM

Neelima M

10/30/23

4 out of 5

"analysis on google analytics"

What do you like best about Google Analytics? comprehensive data collection free to use user friendly interface real time reporting What do you dislike about Google Analytics? data sampling privacy concerns access restictions customization complexity What problems is Google Analytics solving and how is that benefiting you? able to create custom reports ,set up goals and segment data

RC

Rajendra C

10/28/23

5 out of 5

"Google analytics gives complete details of traffic, tracking, sessions, demographics, etc"

What do you like best about Google Analytics? easy to create properties and integrate with other work, good implementation in a real-time environment, good support, used many times, many features What do you dislike about Google Analytics? some ga4 features may not give exact features What problems is Google Analytics solving and how is that benefiting you? website traffic, bounce rate, demographics,etc

YC

Yogesh C

10/26/23

4.5 out of 5

"One Of The Best Tool For SEO"

What do you like best about Google Analytics? The details, infographic, Data and the overall performance analysis provided by Google Analytics is best of it's kind. I always prefer and suggest my team to utilise this tool tonthe Max. What do you dislike about Google Analytics? Sometime there are too many attributes in the Google Analytics report so it's overload with data. So I think utilising the data is out of a load is important. What problems is Google Analytics solving and how is that ...

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SG

Shikher G

10/25/23

5 out of 5

"Great tool for analysing data and insights!"

What do you like best about Google Analytics? GA is the best tool availvale to track and analyse data, we can even track phone and email clicks, even the time user spent on each page. GA shows site data in much detailed like - user clicks to bounce rate..and its free of cost! What do you dislike about Google Analytics? Using Google analytics have no downside, In some cases it slows down your side like some miliseconds. What problems is Google Analytics solving and how is that benefiting ...

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KS

Kyle S

10/23/23

5 out of 5

"Great website analytics tool"

What do you like best about Google Analytics? It provides tons of info about how users utilize our website. I especially like the detilas that I can drill down into. It is really easy to set up and maintain. Onyl recently has there been a change so substantial that it required some disuption to my usage, but even that was resolved rather quickly. What do you dislike about Google Analytics? To get the most out of it you need to tie it to Google Search Console. I can see why the products are ...

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KS

Kyle S

10/23/23

5 out of 5

"Great website analytics tool"

What do you like best about Google Analytics? It provides tons of info about how users utilize our website. I especially like the detilas that I can drill down into. It is really easy to set up and maintain. Onyl recently has there been a change so substantial that it required some disuption to my usage, but even that was resolved rather quickly. What do you dislike about Google Analytics? To get the most out of it you need to tie it to Google Search Console. I can see why the products are ...

Read more

AU

Anonymous User

10/23/23

3.5 out of 5

"Probably the best FREE analytics tool. For paid, may depend on your use case"

What do you like best about Google Analytics? GA has a freemium pricing model wherein you get a lot of functionalities in the FREE version, which is what a majority of smaller organizations or start-ups want. It's a go to tool for all the new products and mostly the first analytics tool to be integrated in their product. - Wide array of system reports: GA makes it easy for its user to track and analyze their users by providing access to a lot of system reports like audience demographics, ...

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NR

Nikola R

10/21/23

4.5 out of 5

"A must-have for anyone serious about web (&app) analytics"

What do you like best about Google Analytics? Simplicity of reports and ability to go granular What do you dislike about Google Analytics? Unavailability of certain reports (which used to be available) What problems is Google Analytics solving and how is that benefiting you? Google Analytics helps me and my team understand both operational metrics - traffic volume, sources, as well as performance metrics - bounce rates, time spent, etc. Both of these help us analyze our results and optimize ...

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MW

Mohnish W

10/17/23

5 out of 5

"Best tool for analyzing website traffic, social channel analysis and that is free of cost"

What do you like best about Google Analytics? This tool by google gives a detail analysis of the website ,also about the traffic analysis from where the traffic is coming on website, the sources, and create a detail report to analyse where to work more for better results. This great tools gives this free of cost nothing incurred which make it lucrative to use with fine details. What do you dislike about Google Analytics? Their is no such dislike only some more feature of navigating can give ...

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