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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in April 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 51-60 out of 2517

KK

Krystal K

12/05/23

4.5 out of 5

"Google Analytics provides more than enough data about your users"

What do you like best about Google Analytics? I like how easy Google Analytics is to connect to my WordPress website. I use Site Kit to connect my website to Google Analytics and it works great. I can view my analytics without leaving the WordPress dashboard if I want to. Google Analytics is fairly easy to set up. What do you dislike about Google Analytics? It can take a little bit of time to learn to navigate the Google analytics dashboard and understand what all the metrics mean. Once you ...

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AE

Alex E

12/04/23

5 out of 5

"Tem tudo que preciso!"

What do you like best about Google Analytics? Dados precisos, principalmente com a mudança para o 4.0 What do you dislike about Google Analytics? Não gosto das integrações, acredito que possa melhorar as tags. What problems is Google Analytics solving and how is that benefiting you? Está me ajudando a identificar o comportamento do usuário de forma precisa, trabalhar o funil de vendas.

AW

Ashraf W

12/04/23

5 out of 5

"Best Platform to Track all your Campaigns"

What do you like best about Google Analytics? Google Analytics allows users to configure Google Analytics to track and analyze all campaign running on different platforms with easy integration. Dashboarding, Real-Time monitoring with Geo data is incrediably fantastic and well working feature in Google Analytics What do you dislike about Google Analytics? We do face sometime minor issues like data discrepancy in exported reports with different levels. What problems is Google Analytics ...

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HA

Harshit A

12/04/23

5 out of 5

"Valuable Insights Serving With Valuable Information"

What do you like best about Google Analytics? Google Analytics helps me gather all of the valuable insights from my website & apps by just only one time setup, it's easy to access and friendly user interface makes working with it much and much easier. I can identify and understand my audience and their demographics clearly. What do you dislike about Google Analytics? Almost each and every thing is perfect about Google Analytics from simple & interactive UI to help & support content but ...

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VC

Valentin C

12/04/23

4.5 out of 5

"Easy to manage, may be to simple"

What do you like best about Google Analytics? Easy to understand, simply to use, easy to find the important info and numbers What do you dislike about Google Analytics? To simple, sometimes we needs more information What problems is Google Analytics solving and how is that benefiting you? Rebounce rate is very important to analyse and manage

OH

Olivia H

12/04/23

2 out of 5

"Difficult and Unreliable"

What do you like best about Google Analytics? The vast amount of data you can pull in it What do you dislike about Google Analytics? How difficult the transition was and now how completely innaccurate our data is now What problems is Google Analytics solving and how is that benefiting you? Digging more into the demographic data

AU

Anonymous User

12/03/23

5 out of 5

"Great tool for website analysis"

What do you like best about Google Analytics? I like how Google is alwasy imporving analytics. Adding new features and give marketers more room to analyse their data What do you dislike about Google Analytics? There no downsides. I beleive it's the strongest, if not the only analytics platform in the market. What problems is Google Analytics solving and how is that benefiting you? Analyising data to make data-driven descisions on what is working or not working for the business

AU

Anonymous User

11/29/23

4 out of 5

"Standard for todays web analytics"

What do you like best about Google Analytics? Simple way of tracking your website traffic. Great integration with other Google services. What do you dislike about Google Analytics? Some limitations can be annoying to bypass, like only two data dimensions in built in reports. What problems is Google Analytics solving and how is that benefiting you? Tracking page views and website events and using this data to create audiences for Google ads.

AA

asem a

11/27/23

5 out of 5

"Best performing data analysis on the web"

What do you like best about Google Analytics? What distinguishes Google Analytics is the power of the tool, as it includes all the reports you need, from analyzing visitors to analyzing advertising currencies. and have a good support team and community What do you dislike about Google Analytics? nothing it is supper anlytics code. full free and easy to use What problems is Google Analytics solving and how is that benefiting you? At the heart of Google Analytics is its ability to help you ...

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GB

Gavin B

11/26/23

5 out of 5

"One of the best tools available"

What do you like best about Google Analytics? I have always enjoyed using GA as I just find it simple and incredibly user friendly. I have gotten several friends to set it up on their small business websites. I have trained one close friend in how to use the data for his site from GA to better target customers for his business which he operates solely and it has allowed him to target high quality leads for his business with simple weekly reports. What do you dislike about Google ...

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