Google Analytics Reviews in April 2025: User Ratings, Pros & Cons

"Essential must-have for all SEO and digital marketers"

What do you like best about Google Analytics? It's provided by Google directly and does the best task in terms of traffic analysis. I absolutely love that it has a huge infrastructure built around it. Love the number of options, the ease of use, and the integration. I am a daily user. What do you dislike about Google Analytics? With the introduction of the new 4th version of analytics, it might be a simpler side. Less tweaking is available. What problems is Google Analytics solving and how ...

"Absolutely best for understanding the website analytics and performance"

What do you like best about Google Analytics? The clarity it provides while understanding the website analytics and user engagement. Also, the number of filters provided to dissect the data and get in-depth details is very useful to get deep insights about users. What do you dislike about Google Analytics? The user experience and visual presentation of the dashboards could be improved, as with loads of data it gets difficult to read and interpret quickly. This might also lead to wrong ...

"A must have tool to analyse audience behaviour on your platform"

What do you like best about Google Analytics? Detailed insights on number of visitors, user engagement time, new vs old users, total revenues and more. Data comparison from previous day performance. Customised performance reports to help you understand your audience behaviour. Realtime active users count, device specific user details and average sessions per user. Automated insights and forecasting. Easy to integrate and use. What do you dislike about Google Analytics? Data mismatch in the ...

"One of those must have tools in your digital marketing arsenal"

What do you like best about Google Analytics? Google Analytics is a powerful tool that is essential for any digital marketer. It provides a wealth of data and insights that can be used to improve website performance, track user behavior, and measure the success of marketing campaigns. The platform is user-friendly, easy to navigate and offers a wide range of features, such as tracking conversions, creating custom reports, and setting up goals. Overall, Google Analytics is an invaluable ...

"Great and getting better and better"

What do you like best about Google Analytics? Great ability to analyze behavior of different visitor segments. Great ability to connect to the data using other analytical tools (such as Microsoft Power BI) to build your own dashboards outside of GA using the GA data. What do you dislike about Google Analytics? GA4 really lacks in some of the basic report views compared to the old Universal Analytics. For example, when you change the date range of a view, the line graph in GA4 defaults to ...

"A perfce tool for Analytics"

What do you like best about Google Analytics? The ease in which you can get data out of our site is just unimaginable, Let's you help what you have to target on based on the results What do you dislike about Google Analytics? Recommendations on AI are still not available, but love to use AI recommendations What problems is Google Analytics solving and how is that benefiting you? Has given the exact number of pageviews, the user count based on demographic results and lets me focus where we ...

"Google Analytics is the best tool for all the website conversions and events"

What do you like best about Google Analytics? Events, conversion, added to cart, all types of sales, very easy to integrate with website, we are using this almost every day What do you dislike about Google Analytics? New Google Analytics 4 is bit difficult but once use understand the tools its very easy to user What problems is Google Analytics solving and how is that benefiting you? From Google Analytics we can solve most of the business problems. which cannot be solved by other third ...

"Accuracy is one of the best thing about google analytics and user behaviour is not used by many"

What do you like best about Google Analytics? User behaviour where they show how each user and gone from which page to which another feature i like is our my all campaigns are show accurate details of each user coming from which source What do you dislike about Google Analytics? I am not happy on how recent change of GA4 happened it took me long time to learn What problems is Google Analytics solving and how is that benefiting you? Undertsanding user behaviou and messuring my ads campaign better

"Google Analytics helps me to understand my work progress of my website and contents"

What do you like best about Google Analytics? Without an analytical tool, it feels like being blind and unknows to the progress. Google Analytics enebled in my website helps me to grow and make my next strategy seeing the progress of each content. Also it helps me to keep myself motivated with all the insights of visitors, impression, time spent etc. What do you dislike about Google Analytics? Proud to tell that I love everything about this tool. What problems is Google Analytics solving ...

"Why Google Analytics is a Must"

What do you like best about Google Analytics? Very easy to install and set up, especially with WordPress and Google's Site Kit plugin. The best thing about GA is that you can clearly see how your marketing's performing and where you're traffic's coming from. But don't stop there. Optimisation, personalisation and experimentation will help you get ahead of your competitors. What do you dislike about Google Analytics? It's free - what's to dislike? Some people say GA4 is difficult to ...