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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in April 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review generated by AI

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 21-30 out of 2517

PU

Prabhakar U

12/27/23

5 out of 5

"There is no better tool than Google Analytics for website traffic analytics"

What do you like best about Google Analytics? The best part about GA is that I can analyze traffic very deeply. Like from where the user is coming, user journey, session duration etc. I can also connect search console and check that from which search query the users are coming and for which keywords my pages are ranking. It helps me optimize my website and get more traffic and grow my revenue. I use it regularly for my own and my client's websites. What do you dislike about Google ...

Read more

AU

Anonymous User

12/27/23

4 out of 5

"My Experience with Google Analytics"

What do you like best about Google Analytics? I've found Google Analytics exceptionally beneficial for analyzing paid digital campaigns and website performance. Its seamless integration with various platforms allows for efficient data collection and analysis, while the user-friendly interface simplifies data interpretation. What stands out most is the real-time data reporting, which offers immediate insights and aids in quick decision-making. What do you dislike about Google ...

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AU

Anonymous User

12/25/23

5 out of 5

"Awesome tool to analyze your digital property data"

What do you like best about Google Analytics? - Visually appealing and comprehensive report - KPI like (website/app traffic, user behavior, conversions, etc.) - Customized reports with GA4 - Integration with third-party software What do you dislike about Google Analytics? - I didn't find any thing as such as per my usage What problems is Google Analytics solving and how is that benefiting you? Google Analytics helps in comprehending how users interact with a website or app. It tracks user ...

Read more

SK

Sathish K

12/25/23

5 out of 5

"Best Platform for User Behaviour Analysis"

What do you like best about Google Analytics? Get to know about the key metrics of our users and use the data points for the analysis to deliver best to our users. What do you dislike about Google Analytics? At times I see latency issue, apart from this everything seems to be okay. What problems is Google Analytics solving and how is that benefiting you? I would say, it is helping me a lot in analysing the user funnel starting from the journey to the end conversion.

PP

Parthipan P

12/21/23

5 out of 5

"Powerful tool in the arsenal of digital marketers, website owners, and data analysts"

What do you like best about Google Analytics? The real-time analytics feature is a standout, providing instant data about current site visitors. This immediacy is crucial for responding to trends as they happen. Additionally, the integration with other Google services, like AdWords and Search Console, creates a seamless experience for managing various aspects of digital marketing. Integrating Google Search Console with Google Analytics offers invaluable insights by combining search ...

Read more

AS

Ankur S

12/21/23

4 out of 5

"A Solution You Cannot Avoid For Analytics"

What do you like best about Google Analytics? Google analytics provides in-depth analysis of your customer base, website traffic, sources to make a concrete decision of spending in marketing and increase the business What do you dislike about Google Analytics? Set up is easy, however reading data is not so easy at times. You do not see the correct numbers many times specially the real time data. What problems is Google Analytics solving and how is that benefiting you? Google analytics ...

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BL

Barry L

12/20/23

5 out of 5

"Google Analytics is the best free SEO and Website Activity Tracking Software available for FREE!"

What do you like best about Google Analytics? Google Analytics is easy to set-up and install, and GA4 has some robust custom reporting and exploration capabilities. What do you dislike about Google Analytics? Reports are a little difficult to set-up to get exactly what you want. There was quite a learning curve between Universal Analytics (UA) and GA4. What problems is Google Analytics solving and how is that benefiting you? Determining what marketing is driving traffic and ROI with ...

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SS

Suyash S

12/20/23

3.5 out of 5

"Google Analytics 4 is not so user-friendly"

What do you like best about Google Analytics? Gives accurate funnel data compared to other analytics platforms, integrates smoothly What do you dislike about Google Analytics? New version GA 4 is pretty confusing, GA 3 was best. What problems is Google Analytics solving and how is that benefiting you? Helping us to maintain dashboard of of website events, track user interest and retention

SS

Saroj Suranjan

12/19/23

5 out of 5

"Google Analytics is one of the best tool created by google for data analysis"

What do you like best about Google Analytics? Google analytics is one of the best tool for remarketing. We can do customer segmentation using funnels in a very effective way. It's very user friendly and conversion tracking is very efficient. Implementaion is also very easy. What do you dislike about Google Analytics? Google is continuously changing the versions of google analytics, which is sometimes quite annoying part, rest is fine. What problems is Google Analytics solving and how is ...

Read more

SS

Saroj Suranjan

12/19/23

5 out of 5

"Google Analytics is one of the best tool created by google for data analysis"

What do you like best about Google Analytics? Google analytics is one of the best tool for remarketing. We can do customer segmentation using funnels in a very effective way. It's very user friendly and conversion tracking is very efficient. Implementaion is also very easy. What do you dislike about Google Analytics? Google is continuously changing the versions of google analytics, which is sometimes quite annoying part, rest is fine. What problems is Google Analytics solving and how is ...

Read more