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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in April 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 191-200 out of 2517

AU

Anonymous User

06/26/23

5 out of 5

"Very good analytics tool"

What do you like best about Google Analytics? it is very user friendly, easy to use and intuitive. What do you dislike about Google Analytics? depending on how big your data source is, it takes a while for data to load. What problems is Google Analytics solving and how is that benefiting you? give insights to campaigns, products and customers.

SA

Shahzaib A

06/25/23

4.5 out of 5

"Exceptional analytics tool for any business"

What do you like best about Google Analytics? Google Analytics is very useful to gain valuable insights regarding our website it gives the report of visitor demographics, user behavior and traffic sources. One of the major advantage is the ability to seamlessly integrate multiple websites and conveniently monitor their reports using a single Google account. What do you dislike about Google Analytics? For the beginners it can be difficult to sort through and it can be a complex tool due to ...

Read more

AS

Adnan S

06/22/23

4.5 out of 5

"Google Analytics is best for Data analysis."

What do you like best about Google Analytics? It integrates with most tools- we use, which is quite great. What do you dislike about Google Analytics? Everything seems great and working fine, but maybe the dashboard What problems is Google Analytics solving and how is that benefiting you? We are an email marketing agency, it help us analyze the data and help us with the right decision.

MS

MAYANK S

06/22/23

4.5 out of 5

"Collect data and understand its power"

What do you like best about Google Analytics? First, you get a dashboard where you can all the data analytics Real-time reporting: It allows you to see number of users active, and other data which you signed up for in realtime What do you dislike about Google Analytics? I haven't used any other analytics tools so can't compare technically, but the only thing you will face for the first time is to understand the UI or dashboard. What problems is Google Analytics solving and how is that ...

Read more

RJ

Ricardo José Ochoa R

06/22/23

4 out of 5

"Great tool to understand your web site urls performance"

What do you like best about Google Analytics? Is an intuitive and complete tool to analyze and understand the performance and behavior of your web site and how users are browsing and interacting with it. What do you dislike about Google Analytics? There is something about the new update to Analytics 4 that I dislike and is that it now compiles several data in just one view, so it makes me harder to find the same information that I used to analyze before. What problems is Google Analytics ...

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AS

Ayush S

06/20/23

5 out of 5

"Best Web Scraping Tool There Is"

What do you like best about Google Analytics? 1. Comprehensive Web Tracking Capabilities 2. Integration With Other Tools, Especially Other Google Tools Like BQ. 3. Powerful Features, even in Free Version 4. Great Flexibility in Customization. What do you dislike about Google Analytics? 1. Users have often reported Data Privacy Concerns on Blogs 2. Security Implementation using Authentication Tokens is a real pain to implement. 3. Very Complex for immediate beginners. What problems is Google ...

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AS

Ayush S

06/20/23

5 out of 5

"Best Web Scraping Tool There Is"

What do you like best about Google Analytics? 1. Comprehensive Web Tracking Capabilities 2. Integration With Other Tools, Especially Other Google Tools Like BQ. 3. Powerful Features, even in Free Version 4. Great Flexibility in Customization. What do you dislike about Google Analytics? 1. Users have often reported Data Privacy Concerns on Blogs 2. Security Implementation using Authentication Tokens is a real pain to implement. 3. Very Complex for immediate beginners. What problems is Google ...

Read more

MM

Mohammed Munavvar M

06/19/23

3.5 out of 5

"Good but can be better"

What do you like best about Google Analytics? All reference sources and required data are available What do you dislike about Google Analytics? Can be more accurate, data are not much accurate and has discrepancies What problems is Google Analytics solving and how is that benefiting you? Good for finding referrel traffic and funnel visualization

AR

Alejandro R

06/19/23

3.5 out of 5

"Very powerful tool to measure data but a bit difficult to master"

What do you like best about Google Analytics? It offers all necessary data in one place and you can create funnels to measure everything. What do you dislike about Google Analytics? Even if you read documentation, sometimes it's hard to master and set up everything correctly if you are a marketer. What problems is Google Analytics solving and how is that benefiting you? Knowing how users behave when they open your web and navigate: what are the most interesting posts, time reading, clicks ...

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NP

Natalie P

06/18/23

5 out of 5

"Not so easy, but very useful"

What do you like best about Google Analytics? You just can not live without it. Literally. I don't think there is any chance to work without it. Sometimes I hate but. But it is the most useful free service for analysis. What do you dislike about Google Analytics? Support may be better, for sure. Also, it is not so easy to implement it by yourself. They said it's easy to do with no assistance – it is not true. However, I recommend it. Also, switching to GA4 is going to so nice. What problems ...

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