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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in April 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review generated by AI

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 11-20 out of 2517

RD

Rodolfo D

01/10/24

4 out of 5

"Very good tool to obtain key information about the performance of my web site."

What do you like best about Google Analytics? implementation was easy, I just had to add the code to my site, and within minutes, I was collecting data on traffic, page views and user behavior. the traffic metrics are clear, you can analyze where our visitors are coming from and how they were interacting with our content. I discovered that most of our visits come from social networks, which is useful for adjusting our marketing strategy. What do you dislike about Google Analytics? I have ...

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DG

Daniel G

01/07/24

4 out of 5

"Google Analytics offers valuable insights to improve a website"

What do you like best about Google Analytics? Implementing Google Analytics allows me to get a detailed view of the performance of the website I want. I can see how many people visit, where they come from, which pages they view most frequently and how long they stay. This information is valuable for improving the user experience and optimizing content. What do you dislike about Google Analytics? data accuracy may be affected by ad blockers or strict privacy settings, which may result in ...

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MB

Maricka B

01/07/24

3.5 out of 5

"Still trying to get used of GA4, however the functionality is clearly superior"

What do you like best about Google Analytics? It's free, somewhat easy to implement. Almost everyone knows how to use it. That said, I am still trying to get used of GA4, however the functionality is clearly superior. What do you dislike about Google Analytics? There is a big learning curve with GA4 and I find the onboarding to be very poor. What problems is Google Analytics solving and how is that benefiting you? It's helping give us accurate website analytics, identifying pages that need ...

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AU

Anonymous User

01/06/24

5 out of 5

"Want to know website performance? Use Google Analytics"

What do you like best about Google Analytics? To be honest, everything is best about Google Analytics. This is our go-to tool to use in all of our digital marketing efforts. The data it gives to us is like a goldmine which is of utmost important for every marketer. It shows us, website visitors info, their sessions, durations, exit pages, conversions, and so on. Easy implementation and integrates with other platfforms as well What do you dislike about Google Analytics? There's nothing to ...

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AS

Andrew S

01/06/24

3.5 out of 5

"Google Analytics gets the job done"

What do you like best about Google Analytics? I love the integration with Google Analytics and how it compiles information in one place. What do you dislike about Google Analytics? There are a lot of unanswered questions from the results in GA with limited options to dig deeper into the data to answer those questions. What problems is Google Analytics solving and how is that benefiting you? I use GA to track impressions. clicks, engagement and revenue with our digital marketing ads.

AS

Apurva S

01/01/24

5 out of 5

"Excellent Tool for Tracking and Analysing Website"

What do you like best about Google Analytics? Google analytics presents detailed reports with customisable visualisations More important is it provide audience analysis including thorough demographics and behavior research that can further help in making targeted strategies, improving user engagement and overall performance for websites. What do you dislike about Google Analytics? For me this is the best tool I used so far for analytics What problems is Google Analytics solving and how is ...

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AU

Anonymous User

12/30/23

5 out of 5

"Good enough and popular"

What do you like best about Google Analytics? It is free and easy to install. It is widely used so many people know how to use it. What do you dislike about Google Analytics? Not completely GDPR compliant. Although it is backed up by Google, it is not ready for GDPR compliance What problems is Google Analytics solving and how is that benefiting you? It is telling me how many people visit my websites and what pages are they mostly looking.

AU

Anonymous User

12/29/23

5 out of 5

"Awesome Solution to Track Website Customer Behavior"

What do you like best about Google Analytics? Real Time Analytics Goals Behavior Search Analytics What do you dislike about Google Analytics? Delay in reporting, should be real time changes in all sections Recommendations to others considering Google Analytics: Nice tool and all for free. What problems is Google Analytics solving and how is that benefiting you? It helped me a lot to understand how my customers interact on my website.

AV

Abhishek V

12/29/23

5 out of 5

"Best Google Analytics Tool"

What do you like best about Google Analytics? Google Analytics are its comprehensive data, customization options, real time trackig, intergration with google products, e-commerce and event tracking, audience insights, and its free version. What do you dislike about Google Analytics? There is no dislike comments on google analytics, But it's very toguh for freshers. All these connepts are for experts. What problems is Google Analytics solving and how is that benefiting you? About the ...

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SM

sumit m

12/28/23

5 out of 5

"Google Analytics is one of the best tools I've ever used for data analysis and segmentations"

What do you like best about Google Analytics? I love to use google analytics for most of the things such as conversion tracking, remarketing lists creation, realtime website traffic tracking, funnel visulizaition and much more. I can also track user behavior and user journey through google analytics. It's easy to integtate google analytics with many other tools through google tag manager. What do you dislike about Google Analytics? Google has improved the analytics a lot, many new versions ...

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