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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in April 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 151-160 out of 2517

AU

Anonymous User

08/22/23

5 out of 5

"Google analytics and Google tag manager is a powerful analytics combo"

What do you like best about Google Analytics? - Integration with websites to track user behaviour - very good documentation available for integration - Dashboard provides good idea of top seller, top visited pages - Easy to plan customer conversion and marketing techniques What do you dislike about Google Analytics? I don't have any dislikes about Google Analytics What problems is Google Analytics solving and how is that benefiting you? tracking user hebaviour and shopping patterns.

JG

Jonathan G

08/22/23

3.5 out of 5

"A Must Have For Proper Tracking"

What do you like best about Google Analytics? GA allows me to track the events and website analytics to better understand the user journey and experience. One of the best things is it integrates with the entire Google stack. What do you dislike about Google Analytics? The interface is not intuitive and in my opinion very hard to use. They could benefit from some UI upgrades and offering better support to users. The reporting has so many options it gets confusing to make simple report. What ...

Read more

AS

Ali S

08/19/23

5 out of 5

"thumbs up for Google analytics"

What do you like best about Google Analytics? detailed reporting and most importantly we can create our own data stream for every platform in on account like for android app or ios app and website no need to create firebase sdk. What do you dislike about Google Analytics? i don't really have any feature which i dislike about it but one thing you can do create detailed videos and certifications of how to use it and how to connect it with other google partner softwares written format are very ...

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AU

Anonymous User

08/19/23

3.5 out of 5

"It a highly relevant tool for advertisers to understand consumer behaviour on website"

What do you like best about Google Analytics? Helps underdtand the user journey on the website. What do you dislike about Google Analytics? GA4 interface is hard to use and it is a huge transition. What problems is Google Analytics solving and how is that benefiting you? It helop to optimize the website journey and scale the campaigns based on the traffic and acquisition metrics.

PS

Pietro S

08/15/23

5 out of 5

"The only analytics you really need"

What do you like best about Google Analytics? I have been using google analytics for a number of years now, for me I cannot see why anyone would use anything else, if you get to learn how to use google analytics property it is a total game changer for you website and business and will provide you with all the data that you need and more. What do you dislike about Google Analytics? At times it can be a little complex to use but this is not a bad thing it just means it is so feature-rich you ...

Read more

SJ

Suhail J

08/13/23

5 out of 5

"Tracking website and getting insights with Google Analytics"

What do you like best about Google Analytics? There are many features of Google Analytics like website traffic , user traffic, ecommerce tracking, etc. But my favourite feature is the real-time reporting of events about the website like users and conversions in the last 30min. What do you dislike about Google Analytics? There are certain limitations in filters applied in custom reports. We can select only 2 conditions for filter in a report which makes it a little difficult in some ...

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NM

Nayyer M

08/12/23

4 out of 5

"Improved Location Execution Through Data-Driven Advancement Utilizing Google Analytics"

What do you like best about Google Analytics? Users' reactions to the site's substance made a difference to improve it, superior targeting its gathering of people, and drawing in more guests, all of which made a difference in our client's appropriation rate rise. I can decide what is viable for my location guests and clients and make changes as required. I cherished how basic it was to induce the information by means of the Google Examination program. I can as it were donate them credit for ...

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AG

Aman G

08/09/23

4 out of 5

"Your Quick Track to Measuring and Making strides Site Ability with Raise, Assess Expectations"

What do you like best about Google Analytics? It's an awesome put to begin in case you need to rapidly gauge the well-being of my site and it's by and large execution. It's amazing to have the choice to specifically record spikes or troughs for consequent audits. The information can be assessed without the prerequisite for the test since this can be a location with a parcel of the following. Solid detailing and information visualization highlights are accessible. It empowers basic ...

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MW

Michelle W

08/08/23

5 out of 5

"Basis for so much"

What do you like best about Google Analytics? Google analytics is the basis for so many other systems. Meaning it's easy to uncover tracking issues leveraging Google analytics since it's the lowest source. What do you dislike about Google Analytics? Integrations with other tools could be better. Data studio has been improving over the years. What problems is Google Analytics solving and how is that benefiting you? Understand website traffic from source channels to conversion rates. What ...

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DJ

Durgamadhaba J

08/08/23

4 out of 5

""Unlocking the Power of Google Analytics: A Comprehensive Review""

What do you like best about Google Analytics? Google Analytics gives an enormous array of graphs, charts, and reports, helping users in visualizing internet site performance data, and simplifying the comprehension of trends, patterns, and personal behavior. A helpful feature is real-time tracking, enabling monitoring of internet site activity as it happens, granting on-the-spot insights in the course of campaigns or events. Customization and flexibility empower customers to tailor reports ...

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