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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in April 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 141-150 out of 2517

HV

Harshita V

08/27/23

4.5 out of 5

"Free web analytics services"

What do you like best about Google Analytics? It gives the range of services that supports the business to track their website traffic.It delivers the report which is easy to understand and identify. It also helps to find the keywords stands on which page of your website. What do you dislike about Google Analytics? It has the some limitations which is in the approach of reporting and its traffic. It needs the technical knowledge to use. What problems is Google Analytics solving and how is ...

Read more

AU

Anonymous User

08/27/23

4.5 out of 5

"Website is Incomplete without google analytics"

What do you like best about Google Analytics? Google Analytics is feature rich, still yet very easy to use and integrate; the best thing I like about it is how easy it is to set up custom events with dataLayer. It has become even easier with GA4. And google support makes integration with Tag Manager very easy. You can also find endless tutorials for debugging errors. What do you dislike about Google Analytics? I have not used any other analytics software to compare, and I haven't had much ...

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VM

Vishakha M

08/25/23

5 out of 5

"Enhanced Google analytics Custom reports and Real-time tracking."

What do you like best about Google Analytics? Google Analytics provides customised reports, integration with other google services, Realtime reporting is the best feature I loved. Google Analytics gives free-level-entry for users, easy to link websites and tracking websites with its robust features. What do you dislike about Google Analytics? It have Javascript(JS) dependency for tracking code, it don't work well if JS is disable. To avoid this they can try use of Non-JS tracking. ...

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OG

OM G

08/24/23

5 out of 5

""Google analytics best use for data analysis""

What do you like best about Google Analytics? I like Google analytics because it is help to improve my business through collecting data from website & create report.So helping more to us for my business purpose.& best part is easy to use & operate for everyone. What do you dislike about Google Analytics? Google analytics is very helpful for me.so as a user nothing about to dislike Google analytics. What problems is Google Analytics solving and how is that benefiting you? Google analytics ...

Read more

LY

Louise Y

08/24/23

5 out of 5

"GA review"

What do you like best about Google Analytics? The datas that are collected from my websites and my clients websites What do you dislike about Google Analytics? Nothing to dislike when it comes to Google Products What problems is Google Analytics solving and how is that benefiting you? It benefits me to know my clients competitors and how to handle and win the search engine market

RB

Rajeev B

08/24/23

5 out of 5

"Exhaustive free analytics for all our websites"

What do you like best about Google Analytics? The app that showcases all the needed statistics including real time activities such as how many people are currently live. What do you dislike about Google Analytics? The dashboard (desktop version) is nightmare. Recommendations to others considering Google Analytics: Make sure to customize either in-house or using third party software such as MonsterInsights (for WordPress CMS) for best results. What problems is Google Analytics solving and ...

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ZZ

Zainab Z

08/24/23

4.5 out of 5

"A daily analytics platform"

What do you like best about Google Analytics? It allowed us to depict different data about our websites and apps through means of graphs. Especially the real-time data feature helped a lot in analyzing the clicks. What do you dislike about Google Analytics? It stopped supporting after 1 July 2023. Then, it doesn't transmit data to mobile app on its own. What problems is Google Analytics solving and how is that benefiting you? It helped in analysing the problem of finding the clicks on the ...

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AU

Anonymous User

08/24/23

4.5 out of 5

"Increase conversions with Google Analytics"

What do you like best about Google Analytics? It's user-friendly UI whereas all features are easy to understand and use. Google Analytics is very helpful in remarketing and generating the audience to increase the conversions. It supports all the latest web technologies you can track you AMP, PWA, Android or IOS application and normal website also. Google Analytics Enhanced Ecommerce reporting is great for getting insights and analyzing Enhanced Ecommerce data. It's not only helpful for ...

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LA

Lauren A

08/23/23

5 out of 5

"A cheat sheet for marketers who need to learn their audiences! Nothing beats it!"

What do you like best about Google Analytics? The ease of the reporting interface and the level of exacting detail on demographic data about our website visitors What do you dislike about Google Analytics? I don't have any major dislikes except when you are pulling a report, you have to re-enter your "date range" for each menu section you pull up. It would be great if it remembered your set date range for a few pages...rather than reverting to the current date each page. What problems is ...

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MP

MIttal P

08/23/23

4 out of 5

"Best analysis tool for Website Traffic"

What do you like best about Google Analytics? Google analytics is very useful for analyzing website traffic. we can use for how much user and which page is performing high in website. i can also see that how many user are come from various country. What do you dislike about Google Analytics? Google can not track everything that happen in website. What problems is Google Analytics solving and how is that benefiting you? Overall Google Analytics is a powerful tool that can be very useful. i ...

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