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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in April 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 111-120 out of 2517

GD

Gabrielle D

10/03/23

5 out of 5

"Google Analytics is important in my routine"

What do you like best about Google Analytics? I'm rewriting my review from scratch. My name is Gabrielle and I work as a media analyst at Cadastra serving clients like Panvel. In my media routine I use Google Analytics in an integrated way with Google Ads, in GA I can evaluate and measure attribution data from the user's journey, with this my routine, in addition to being easier, is complete, agile and with data collected so that I obtain relevant information that helps me make decisions ...

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AM

Amalendu M

10/03/23

5 out of 5

"Best tracking tool for user database"

What do you like best about Google Analytics? This is a powerful tool for mobile apps. User interface is easy to use. Updated UI and customization of dashboard is pretty nice. Seamless integration of other Google products and also some third party products to get some optimized user properties. As we get customized data, we use it in our regular production standups. Default implementation of GA gives our Analytics team the patterns of users using of app, characteristics, demographies etc. ...

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BD

Brian D

09/26/23

4.5 out of 5

"Google Analytics Review"

What do you like best about Google Analytics? Find out data on visitors to the websites What do you dislike about Google Analytics? interface looks dated and old fashioned, I would like to see a more modern/sleek interface What problems is Google Analytics solving and how is that benefiting you? identifying sources and users behavior of website visitors.

RK

Ravi K

09/26/23

4.5 out of 5

"Good Analytics Platform to Analyse the Traffic and performance of Websites and tools"

What do you like best about Google Analytics? Google Analytics makes reporting easier. What do you dislike about Google Analytics? User level data is not available it should also provide the raw data. What problems is Google Analytics solving and how is that benefiting you? The easiest way to extract the reports and easy in implementation.

AG

Anuj G

09/26/23

4.5 out of 5

"Best tool for easy Website analytics"

What do you like best about Google Analytics? Custom report which can be made easily by new learner as well, and anyone can use the platform What do you dislike about Google Analytics? Preset reports which will help users to analyse without making custom report What problems is Google Analytics solving and how is that benefiting you? Daily website analysis which helps in making decisions and tracking of users

AK

Ashwin K

09/19/23

4 out of 5

"Powerful free tool for understanding your target audience."

What do you like best about Google Analytics? 1. Best tool to understand the complete user interaction with your webiste. 2. Helps you to setup goals on your website for conversion tracking. 3. Helps you to understand how long user staying on the website. What do you dislike about Google Analytics? 1. Some times Google analytics wont provide much information to analyzeand understand our target audiance. 2. Navigating and understanding the complete features of Google analytics will take some ...

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JS

Javier S

09/12/23

5 out of 5

"Google Analytics Delivers Exceptional Insights"

What do you like best about Google Analytics? Google Analytics has been instrumental in helping me fine-tune my marketing strategies, optimize conversions, and understand my audience on a deeper level. It's a tool that every marketer should have in their toolkit. What do you dislike about Google Analytics? I can't recommend Google Analytics enough for anyone serious about making data-driven decisions and achieving marketing excellence. There's no downside to geeting all the data insights in ...

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KD

Kathy D

09/12/23

5 out of 5

"GA or no way"

What do you like best about Google Analytics? I love that Google Analytics can track data on an end users website so when you have to pull reports for clients it becomes that much easier and its 100% accurate. What do you dislike about Google Analytics? I dont really like dislike anything about GA but if I had to pick one thing I guess I could say I wish installing the tracking and setting up goals was a bit easier. What problems is Google Analytics solving and how is that benefiting ...

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PA

Paul A

09/09/23

4.5 out of 5

"Google Analytics helps us focus on the reasons behind customer problems"

What do you like best about Google Analytics? With Google Analytics we can better improve our site so that our users have a better experience. By using Google Analytics technology, we can more quickly identify and resolve any issues within our website or mobile app. What do you dislike about Google Analytics? To get the most out of the tool, some manual effort is definitely needed, other than this I am satisfied with the fact that this does not also affect the performance of the end ...

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SB

Shreya B

09/09/23

4 out of 5

"Google Analytics: Your Key to Understanding Online Performance!"

What do you like best about Google Analytics? Google Analytics is a fundamental tool for anyone intrigued by analytics and user insights. It's not only free but also presents user insights in a beautifully understandable way. What do you dislike about Google Analytics? The recent GA4 upgrade arrives without user support, leaving even the support team uncertain about the implemented changes. What problems is Google Analytics solving and how is that benefiting you? 1. Understanding User ...

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