- Audience Targeting
- Budget Management
- Reporting
- Private Marketplace
- Geo Targeting
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Getintent’s mission is to help mobile advertisers grow their business and reach their business goals through superior programmatic technology. It help thousands of advertisers globally to expand their reach and add relevant, high quality users with highly accurate location data. ... Read More
Audience targeting is a powerful software feature that allows businesses to effectively reach and engage with their target audience. It enables companies to identify and segment their audience based on demographics, behavior, and interests, and then create personalized marketing campaigns tailored to their specific needs and preferences. With audience targeting, businesses can refine and optimize their marketing efforts, as they can focus on the most relevant and interested individuals. This feature also helps businesses understand their audience better, by providing valuable insights and analytics on their behaviors and interactions
The process of analyzing, organizing, and monitoring a company's or organization's costs and expenditures is known as Budget management. Managing a budget necessitates adherence to stringent internal spending procedures. A well-managed budget ensures that operations and expansion continue to run smoothly. In most cases, a budget allows specified quantities of money to various objects that require funding. In addition, a budget maintains track of incoming profits. Maintaining healthy cash flow without going over the budget limit is a constant balancing act when managing any budget. When a budget is out of balance, manager must figure out how to boost or decrease spending in specific areas.
Reporting provides complete visibility of the project and a clear grasp of what has to be done to the on-site personnel. The reporting process involves everyone on site, and all duties and activities are intertwined. The slightest delay in one action can significantly influence the project's budget and timeline. They can also provide more broad information about the state of things, from specific components to the entire building sector or the economy as a whole. Reports should be brief, written in easy-to-understand language, easy to navigate, contain only the required information, and not duplicate material that can be found elsewhere.
A Private Marketplace (PMP) is a specialized type of online marketplace that connects advertisers with a curated group of publishers. It provides a secure and controlled environment for buying and selling digital advertising inventory. This feature is gaining popularity as it offers several benefits over the traditional open marketplace. One of the major advantages of a PMP is the control it gives to both advertisers and publishers. Advertisers have the ability to choose which publishers they want to work with, and publishers can select which advertisers they want
Geo targeting is a useful software feature that allows businesses to target their messages and advertisements to specific geographic areas. With the increasing use of technology and the internet, businesses need to adapt to the changing market and cater to different regions accordingly. Geo targeting makes this process easier by identifying the location of the audience and providing relevant content that is customized for that particular region. One of the main advantages of geo targeting is the ability to personalize content based on the user's location. This means that businesses can create targeted
Retargeting is a highly effective marketing technique used by businesses to reach potential customers who have previously shown interest in their products or services. This feature works by tracking the online activities of a user, such as their browsing history, clicks, and purchases, and then displaying targeted advertisements to them across various platforms, such as websites, social media, and mobile apps. The main objective of retargeting is to re-engage potential customers and remind them of their initial interest in a product or service.
Frequency capping is a powerful software feature designed for online advertising campaigns. It enables advertisers to control the number of times a particular advertisement is shown to a specific user within a given time period. Frequency capping is a sophisticated tool that helps advertisers avoid oversaturation of their ads to the same user. This ensures that the ad remains effective and does not lose its impact on the user. By limiting the frequency of ad display, frequency capping prevents ad fatigue and ensures a better user experience. This
AI optimization is a cutting-edge software feature that has revolutionized the world of technology. It leverages artificial intelligence (AI) to improve the performance and efficiency of complex systems and processes. This advanced technology utilizes algorithms, data analytics, and machine learning to continuously learn and make real-time decisions, resulting in enhanced operations. One of the key benefits of AI optimization is its ability to optimize resources in the most optimal manner. Through intelligent data analysis, it can identify patterns and trends within the organization's
Mobile advertising is one of the most popular forms of advertising in today's digital age. It refers to the use of mobile devices such as smartphones and tablets to reach and engage with potential customers. This form of advertising allows businesses to reach a wider audience and promote their products or services in a more personalized manner. One of the key features of mobile advertising is its ability to target specific demographics and locations. With the use of geolocation technology, businesses can target their ads to people in a certain geographical area
Brand Safety and Fraud Protection are crucial components of software that aim to protect businesses from online threats and fraudulent activities. Brand Safety refers to the measures taken to ensure that a brand's reputation is not adversely affected by its online presence. It helps to prevent the placement of ads in inappropriate or sensitive online environments, which may damage the brand's image. This is achieved through a combination of techniques such as keyword filtering, website categorization, and content scanning to ensure that advertisements are only displayed on reputable and
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Getintent’s mission is to help mobile advertisers grow their business and reach their business goals through superior programmatic technology. It help thousands of advertisers globally to expand their reach and add relevant, high quality users with highly accurate location data. Getintent's proprietary technology solves the biggest pain points in the digital advertising ecosystem: conflicts of interests, high transaction costs and lack of transparency that were always inherent to the industry.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Researched by Rajat Gupta