Full Circle Insights Reviews in June 2025: User Ratings, Pros & Cons

"A robust tool to help get the most out of Salesforce marketing attribution"

What do you like best about Full Circle Insights? The integration process was seamless and the support team from FC has remained very informative and helpful post-deployment. The functionality itself has given our organization far more insight than before on a unified funnel and seeing where prospects have been influenced by marketing each step of the way. What do you dislike about Full Circle Insights? It may take some time to fully grasp the amount of objects and fields that are created ...

"Best attribution solution "

What do you like best about Full Circle Insights? It is very easy to set-up and track channel attributions for any campaigns. What do you dislike about Full Circle Insights? It took longer than expected to implement. What problems is Full Circle Insights solving and how is that benefiting you? Funnel stages visibility, analytics, and attribution.

"Great product for smaller/startup companies, some issues scaling as a company grows"

What do you like best about Full Circle Insights? The product is easy to learn and understand. It is an effective tool for simple marketing structures. What do you dislike about Full Circle Insights? It requires you to have all leads/contacts in campaigns because measurement is based on campaign members which can cause gaps in visibility if leads are not yet attributed to a campaign or will never be attributed to one. It also views marketing as a parallel, linear paradigm instead of a three ...

"Not sure we got value out of it"

What do you like best about Full Circle Insights? Full insight into the funnel, ability to apply consistent lifecycle to leads as well as contacts, enforced tagging of campaign to every single opportunity, in-ability to create opportunities without campaign attribution What do you dislike about Full Circle Insights? Setup, actual data does not support theory - we have to go in manually for almost 20%-25% of all opportunities to correct the campaign attribution. In the end even though in ...

"Poor implementation overall"

What do you like best about Full Circle Insights? Our decision support team is able to do some attribution reporting that they couldn't do before. What do you dislike about Full Circle Insights? Everything. It's a clunky product that doesn't play well if you have multiple other managed packages. It's managed so we have to rely solely on Full Circle support when we have problems. The implementation was botched during the data migration portion twice. Overall, I wish I'd never heard of Full ...

"Full Circle Increased Productivity & Morale"

What do you like best about Full Circle Insights? Our previous workarounds to track Lead/Contact activity and disposition them in a uniform fashion was clunky, complicated, and frustrated. Full Circle allowed us to streamline this process. What do you dislike about Full Circle Insights? Implementation was long, though quite effective. Recommendations to others considering Full Circle Insights: Don't wait. Implement this product now. What problems is Full Circle Insights solving and how is ...

"Full Circle Leverages Salesforce in Powerful Ways for Marketing Mastery"

What do you like best about Full Circle Insights? I love How FCI leverages standard Salesforce relationships like the Campaign Member and Campaign Influence to maximize marketing reporting and insights. The ability to custom tailor their solution to your business is top-class, and I appreciated the thoughtfulness that went into implementation. I love not having to rely on both Salesforce reports and Automation system reports to tie together my metrics, and with FCI, everything I need is ...

"Fixes a fundamental SFDC flow"

What do you like best about Full Circle Insights? Allows you to measure the SiriusDecisions funnel along with conversion rates and velocities and measure different funnel types. What do you dislike about Full Circle Insights? Rigid structure and modifying data takes some work. Recommendations to others considering Full Circle Insights: Only tool that gives SD waterfall reporting you can trust. What problems is Full Circle Insights solving and how is that benefiting you? What is marketing's ...

"The New Standard for Best Reporting Practices"

What do you like best about Full Circle Insights? The Response Management package allows us to circumvent fundamental SFDC limitations like full funnel conversion reporting and the treatment of leads and contacts as completely separate entities. Contacts don't always become customers, and FCI allows us to handle and report on prospect contacts as what they still are - leads. What do you dislike about Full Circle Insights? The campaign requirement can be a bit restricting when it comes to ...

"Good attribution tool with flexible models"

What do you like best about Full Circle Insights? The ability to run three different attribution models on your pipeline activity, giving a consistent view of activity. Once integrated with Salesforce, it's a powerful tool for tracking marketing campaign effectiveness. What do you dislike about Full Circle Insights? Some Salesforce integration challenges and a pretty long deployment process, but worth it in the end. What problems is Full Circle Insights solving and how is that benefiting ...