Full Circle Insights Reviews in April 2025: User Ratings, Pros & Cons

"Business operations analyst"

What do you like best about Full Circle Insights? the visibility of campaign attribution and campaign members for reporting What do you dislike about Full Circle Insights? the complicated nature of this tool - it is very difficult to explain to users who do not wish to become admins to due the complex nature of the set-up What problems is Full Circle Insights solving and how is that benefiting you? Being able to analyze pipeline contribution to strengthen our effort were we see we are not ...

"Great product that solves core business need--phenomenal customer service"

What do you like best about Full Circle Insights? While I love the Response Management product itself and how it helps immensely with our reporting and metrics and being able to show definitively closed won revenue sourced from Marketing efforts, my favorite part about Full Circle is hands down the customer service and support. I know I can log a case or email my rep and have a response usually in less than an hour, and they're always willing to hop on the phone with you and talk something ...

"Marketing Attribution via SFDC"

What do you like best about Full Circle Insights? We use FullCircle for response management and tracking as well as attribution and to power marketing reporting. It was important to my organization to have marketing metrics visible in our once source of truth - our CRM. I like that our metrics and tracking is visible and shared at all times with Sales. They can see and understand how attribution is calculated. It's easy to run reports on direct opportunity attribution as well as influenced ...

"Heavy-lifting Attribution Could Worth Effort"

What do you like best about Full Circle Insights? Full Circle (FC) attribution is clearly one of the leaders in the space, especially in B2B industry who leverages SFDC heavily on campaign creation. What do you dislike about Full Circle Insights? Very steep learning curve, you're likely to need 1-2 full-time FTE to fully manage it, with additional vendor to get it up and running. Cost is the main dislike here, and you do need to create a SFDC campaign for each campaign that marketing runs, ...

"Ease of Creating Campaigns "

What do you like best about Full Circle Insights? This tool allows you to predefine values in campaigns so you don't have to manually do it. This allows us to create campaigns in bulk so we can quickly run report. What do you dislike about Full Circle Insights? Not a lot of concerns really except the annual cost of this. What problems is Full Circle Insights solving and how is that benefiting you? Track Campaigns the correct way based on business use case. Helps streamline data.

"Great Software backed up with thought leadership."

What do you like best about Full Circle Insights? When I reach out to FCI, the response is always well thought out and through. This allows me to make the best decisions for my situation and my company. For MatchMaker, it is very easy to associate new and existing leads to specific current accounts. Changing the parameters is very easy and the tool incorporates easily into my current lead automation and assignment process. Very happy with the product. What do you dislike about Full Circle ...

"Excellent attribution and marketing-focused tool"

What do you like best about Full Circle Insights? This tool solved a serious issue we had which was archiving funnel statuses and time stamps. It also allowed us to make minor workflow changes with huge impact to marketing reporting. Sales force was built for sales and with this tool, it makes marketing just as important. What do you dislike about Full Circle Insights? So far not much. Implementation was not difficult, although work is involved with back editing some items to correctly ...

"Advanced Attribution to Build Your Revenue Engine"

What do you like best about Full Circle Insights? Full Circle Insights is a highly-configurable analytics solution for your Revenue Engine. Regardless of how your funnel is configured, Full Circle Insights can provide unparalleled attribution and reporting. What do you dislike about Full Circle Insights? Would love to have a more granular way to capture campaign cost data. Ideally, it would integrate with common sources like AdWords. Recommendations to others considering Full Circle ...

"By far one of the most useful tools in our stack"

What do you like best about Full Circle Insights? Full Circle Insights is like a microwave - once you have it you don't know how you lived without it. Big wins for us have been: - pipeline/revenue source and attribution reporting that is critical to our ability to make decisions around marketing investments and process changes. - flexible MQL identification so we can really focus on leads that matter. - closes obvious gaps in Salesforce such as lead/contact treatment. - deep visibility into ...

"Powerful Tool for Data-Driven B2B Marketers"

What do you like best about Full Circle Insights? Full Circle can be fully customized to match your business processes. It provides great flexibility and accuracy in reporting throughout the funnel and attributing revenue to marketing campaigns in Salesforce. While implementing is no small project, their expert team guided us through the process. What do you dislike about Full Circle Insights? To fully leverage Full Circle, creating and maintaining clean campaign and opportunity data is of ...