Full Circle Insights Reviews in April 2025: User Ratings, Pros & Cons

"Attribution for Sophisticated Marketers using Salesforce.com"

What do you like best about Full Circle Insights? Full Circle allows me the ability to see the return from our multi-channel marketing campaigns within Salesforce.com in a way that allows for in-depth analysis that would not be possible otherwise. What do you dislike about Full Circle Insights? I would prefer that the payment terms on a SaaS product were monthly, as opposed to up-front. Salesforce.com and others have followed this "pay for a year upfront" model, and it doesn't fit with a ...

"Better than the competitors, requires a fair amount of TLC"

What do you like best about Full Circle Insights? Leveraging native SFDC functionality on the Campaign Member. What do you dislike about Full Circle Insights? We were unaware that the funnel metric reporting (Campaign Member) and custom influence model (Influence Object) reporting would be on different reports/objects in SFDC. Recommendations to others considering Full Circle Insights: Be sure you're okay with funnel metrics and custom model reporting on two different reports. What problems ...

"Great product, must to have for marketing operation teams"

What do you like best about Full Circle Insights? The ability to track: 1. Every stage of the funnel from Inquiry to close won. 2. Influence of all our marketing capmaigns What do you dislike about Full Circle Insights? Nothing in particular, like any other SAAS product, you need to do some work internally before implementation, meaning define every stage of the funnel and be in alignment with Sales. What problems is Full Circle Insights solving and how is that benefiting you? 1. The ...

"Ease of use, process, organized, controlled. Great tool to manage attribution and made easy."

What do you like best about Full Circle Insights? I like how it allows full control of all processes making data be consistent and accurate. Avoid mess with marketing & sales and identifies accurate attribution throughout the funnel. What do you dislike about Full Circle Insights? Its hard to make some adjustments after setup. Most of the time we have to go through our Developer or through our rep. Which they are very attentive and responsive which makes this dislike ...

"FCI Review"

What do you like best about Full Circle Insights? FCI's ability to provide the level of granularity we need for our funnel reporting is unmatched from other vendors we evaluated. What do you dislike about Full Circle Insights? Not a whole lot to be honest. I've been very happy so far. Most issues we've experienced have been internal factors and not FCI What problems is Full Circle Insights solving and how is that benefiting you? The new reporting and analysis that we have been able to ...

"Easy Integration, Powerful Features"

What do you like best about Full Circle Insights? The product easily integrates with Salesforce.com and has flexible features for building attribution models using the campaign and campaign member object. What do you dislike about Full Circle Insights? There may need to be some retroactive updates to data in order for it to show up. What problems is Full Circle Insights solving and how is that benefiting you? Marketing attribution. FCI has enhanced the reporting of Salesforce Marketing Cloud.

"6 OUT OF 10 "

What do you like best about Full Circle Insights? BEING ABLE TO TRACK through the funnel and customize the stages according to our business processes What do you dislike about Full Circle Insights? not being to create a funnel in SFDC as they said in their website. No net new account reporting or being to transfer process in the leads and opps object in SFDC What problems is Full Circle Insights solving and how is that benefiting you? being able to track through the funnel.

"Good product in theory, actual implementation + application is clunky"

What do you like best about Full Circle Insights? Lead to Account matching works, cool, but everyone does it. Multi touch attribution is actually quite good and flexible with the models. Good product there. What do you dislike about Full Circle Insights? Insights.... oye... I have to believe the workarounds with triggers and fields and process builders took more work for me post-implementation to get around the, I believe, over complicated dev you get with the 'custom' implementation we ...

"Full Circle helps automate management of contacts through marketing & sales funnel"

What do you like best about Full Circle Insights? Full Circle has really helped cut down on a lot of the manual work our sales team has traditionally had to do to update contact status in the funnel What do you dislike about Full Circle Insights? To report on specific metrics we've traditionally tracked we had to add a decent amount of custom rollup formulas Recommendations to others considering Full Circle Insights: Make sure to document your internal processes during discovery/setup What ...

"Excellent Software to Measure Marketing Attribution"

What do you like best about Full Circle Insights? FullCircle is an excellent platform that sits directly in Salesforce to report attribution for all of our marketing campaigns. The different and customizable attribution models allows us to view both primary campaign and a marketing influence view of our programs. It helps bridge the gap between our marketing automation and Salesforce reporting capabilities. What do you dislike about Full Circle Insights? It can be difficult to get an ...