Full Circle Insights Reviews in April 2025: User Ratings, Pros & Cons

"Great platform"

What do you like best about Full Circle Insights? Full circle has a ton of attribution models that allow you to get valuable insight into your marketing efforts. What do you dislike about Full Circle Insights? FCI is an add on to SFDC so unlike some competitors, the insights are heavily reliant on clean campaign data. Luckily, the team at FCI ensured the implementation was seamless. What problems is Full Circle Insights solving and how is that benefiting you? Having a unified marketing ...

"Thankful for the insights I get with FC"

What do you like best about Full Circle Insights? Full Circle allows us to get granular with the data and digest the key metrics of our business. What do you dislike about Full Circle Insights? Full circle can be a bit tricky with the custom attribution reporting, but its better than anything I could have asked for. What problems is Full Circle Insights solving and how is that benefiting you? We are able to track a prospect from the absolute beginning of the funnel, when a prospect ...

"Great attribution tool"

What do you like best about Full Circle Insights? After FullCircle is implemented, it is fairly easy to use in terms of attribution and influence reporting. We are able to track what teams and campaigns bring in opportunities and progress them through the funnel. What do you dislike about Full Circle Insights? Customer support and help center/community could be better. What problems is Full Circle Insights solving and how is that benefiting you? tracking what campaigns are bringing ...

"Implemented Full Circle to capture marketing attribution"

What do you like best about Full Circle Insights? The sophistication of the product is second to none. Really helps us understand and dissect revenue attribution by inbound / outbound campaigns. What do you dislike about Full Circle Insights? Administration of FCI is a steep learning curve, however, their support and success teams are fantastic so we have never had an issue. What problems is Full Circle Insights solving and how is that benefiting you? ROI on campaigns.

"Great tool!"

What do you like best about Full Circle Insights? Helps us capture every touchpoint for campaigns and get better reporting on where the lead is before it converted and what the last campaign touchpoint was. What do you dislike about Full Circle Insights? It was a bit difficult to understand initially on how it all worked and to get proper reporting, but we figured this out. What problems is Full Circle Insights solving and how is that benefiting you? We struggled to capture every touchpoint ...

"Great tool for equal attribution reporting"

What do you like best about Full Circle Insights? Full Circle makes it easy to tie revenue directly back to a specific campaign touch or to a number of campaign touches, your choice. What do you dislike about Full Circle Insights? I think this is less of a dislike and more of an good annoyance, but Full Circle results in a fine comb going through your data and revealing a number of issues. If you don't have clean data, this tool will force you to make it clean, or you wont be able to ...

"Thought Leadership and Great Support"

What do you like best about Full Circle Insights? If I have an issue, I can easily submit a case and the response is very quick. They also include references to support docs making a resolution very quick. If things get tougher, sometimes we have a call and the right people are on the call. What do you dislike about Full Circle Insights? Would be nice if there were some additional online documentation. What problems is Full Circle Insights solving and how is that benefiting you? We use ...

"Full visibility, flawless support"

What do you like best about Full Circle Insights? Hands down, all of the funnel conversion metrics. Measuring stage to stage conversion rates and velocity has become standard and it's created full buy-in from sales & marketing leadership. What do you dislike about Full Circle Insights? Sometimes if there are any automation / workflow issues with the MAP and CRM, it's tough to tell if the FCI managed package code had anything to do with it (though this is the nature of a managed package like ...

"Helps us track the steps in our funnel"

What do you like best about Full Circle Insights? Helps us track the key moments in our cycle: MQL,SQL,Opportunity. Very helpful for that. What do you dislike about Full Circle Insights? Lots of configuration settings, some are hard to understand. Team has been helpful getting it to work for us What problems is Full Circle Insights solving and how is that benefiting you? The problem that we didn't have clear tracking of the important moments in the sales funnel, and salesforce+marketo alone ...

"Full Circle - WHAAT?"

What do you like best about Full Circle Insights? Full Circle works pretty well, it helps us track responses and marketing funnels. What do you dislike about Full Circle Insights? When there's issue, it's really hard for us to troubleshoot ourselves and we have to rely on FC support/dev to identify the root cause. What problems is Full Circle Insights solving and how is that benefiting you? Tracks our marketing funnel and manage and identify campaign responses.