Full Circle Insights Reviews in April 2025: User Ratings, Pros & Cons

"Great Marketing Attribution Tool"

What do you like best about Full Circle Insights? Ensures that all sales opportunities are properly attributed to a marketing campaign. What do you dislike about Full Circle Insights? It can be difficult to build automation around Full Circle. Does not allow you to exclude Full Circle automation by opportunity record type. What problems is Full Circle Insights solving and how is that benefiting you? Marketing Attribution

"Only used for matching"

What do you like best about Full Circle Insights? It was easy to setup and pretty seamless What do you dislike about Full Circle Insights? No viisual editor to see where accounts /contacts / leads were going What problems is Full Circle Insights solving and how is that benefiting you? Primarily using it for account matching

"Good for understanding basic customer journeys"

What do you like best about Full Circle Insights? Allows us to understand how different campaigns influence the life of opportunities. What do you dislike about Full Circle Insights? Models can take 20+ hours to rebuild, reliability has dropped over time. Customization capabilities required to deliver true value are not yet available. What problems is Full Circle Insights solving and how is that benefiting you? We are trying to optimize campaign spend to improve Marketing ROI. Full Circle ...

"A fancy calculator which sometimes works"

What do you like best about Full Circle Insights? We use campaign attribution which makes attributions models in SFDC relatively easy to view. Unfortunately I don't like much about FullCircle. What do you dislike about Full Circle Insights? The way it works is a black box, meaning that when it doesn't work we can't fix things. We have run into multiple instances where the tool has prevented our teams from completing tasks in SFDC and the support we have received from the team has not helped ...

"Lots of flexibility, very difficult tool to inherit"

What do you like best about Full Circle Insights? Full Circle offers a ton of flexibility with its tool. It can handle numerous different use cases, and can achieve the ultimate goal of understanding where your pipeline is coming from. What do you dislike about Full Circle Insights? There is so much configuration within Full Circle that it is very difficult to understand what is happening behind the scenes. Simple questions such as when a campaign response qualifies or doesn't qualify for ...

"Marketing attribution delivered"

What do you like best about Full Circle Insights? After configuration and set up is done, it requires very little maintenance and support, and delivers reports and dashboards. What do you dislike about Full Circle Insights? Implementation can be lengthy - took us around 8 weeks to get going. What problems is Full Circle Insights solving and how is that benefiting you? Visibility into Markeitng funnel and marketing attribution

"A Game Changer!"

What do you like best about Full Circle Insights? Full Circle Insights is a very powerful platform that provides tremendous amount of insights insights on our key sales and marketing metrics which enable us to make wise data driven decisions on our sales and marketing strategy. What do you dislike about Full Circle Insights? setting up the application in our salesforce was a bit challenging in the beginning. We were able to overcome the challenges pretty quickly though. Recommendations to ...

"Core to Any Sales & Marketing Tech Stack"

What do you like best about Full Circle Insights? It does what you need it to do. The best solution for demand waterfall reporting and multi-touch attribution out there. What do you dislike about Full Circle Insights? Customer on boarding and support. Team isn't very flexible, would not get creative to solve problems. What problems is Full Circle Insights solving and how is that benefiting you? Use it to understand conversion rates, sales velocity, performance across campaigns, regions, ...

"Great tool for being native within SFDC"

What do you like best about Full Circle Insights? I love that it is a native in SFDC and that it fits seamless into our SFDC processes. The ability to measure campaign influence is very helpful for analysis. What do you dislike about Full Circle Insights? It is difficult to communicate to non-technical people. We have to constantly explain how FC works to the marketing team because they get confused on where SFDC ends and FC starts. Additionally, influence is great if you have perfect data, ...

"Marketing Analytics Directly within Salesforce"

What do you like best about Full Circle Insights? The fact that FCI's marketing analytics are available as an installed package directly within Salesforce gives us a lot of flexibility in how we visualize and consume the data. We have standard reports and dashboards in SFDC, but also can pull relevant FCI fields into other tools such as PowerBI and InsightSquared. What do you dislike about Full Circle Insights? Our initial setup and configuration was problematic, but Full Circle did ...