Full Circle Insights Reviews in January 2025: User Ratings, Pros & Cons

"Full Circle delivers full funnel visibility inside Salesforce"

What do you like best about Full Circle Insights? Full Circle provides me with complete visibility from first touch to all the way to opportunity, answering the most important questions about where marketing is being successful and when it's not. And with Full Circle, all this data lives in Salesforce. That means that we've ended the arguments about attribution that I've typically had when you have this data living on another platform. It also means that your reporting can live right ...

"Solid attribution presented in a familiar environment for sales"

What do you like best about Full Circle Insights? It works within the familiar infrastructure and nomenclature of SFDC and the Campaign object. What do you dislike about Full Circle Insights? The reporting could be a little better, particularly when you are trying to report on multi-touch attribution. What problems is Full Circle Insights solving and how is that benefiting you? We can provide solid sourcing and influence attribution that can be easily referenced and confirmed by sales and ...

"Marketing Operations Manager"

What do you like best about Full Circle Insights? Intuitive layout and it keeps track of all our salesforce activities. What do you dislike about Full Circle Insights? To be honest there isn't really anything I dislike. Recommendations to others considering Full Circle Insights: Fill Circle does a great job with attribution and making sure the prospect journey is accurate. I would recommend connecting with their AMs since they are very easy to work with in case you have any questions. What ...

"Manager, Business Development Representatives"

What do you like best about Full Circle Insights? Pulls all the information we need for lead/prospect data into an easy digestible view What do you dislike about Full Circle Insights? Could be a problem on our end, but I want to see more information in Salesforce about campaigns What problems is Full Circle Insights solving and how is that benefiting you? We use this for multi touch campaigns to engage our leads (new and older) to gauge interest prior to calling/emailing. This allows us to ...

"Full Circle Insights"

What do you like best about Full Circle Insights? Full Circle allowed our team to gain valuable insight into the attribution of our leads and contacts and reduce the duplication in our data. This drove insights into our funnel that we previously did not have and better track the return on our marketing investments What do you dislike about Full Circle Insights? Full Circle often conflicted with code that we had in place and some of the code would cause us to run into issues with Apex CPU ...

"Full Circle is clunky"

What do you like best about Full Circle Insights? The ability to see MQLs and other statuses across campaigns easily What do you dislike about Full Circle Insights? It is difficult to ensure validity of the data and that what we have set up is actually working as expected What problems is Full Circle Insights solving and how is that benefiting you? Marketing funnel views, targeted outreach

"Advanced Attribution Tool with No Comparison"

What do you like best about Full Circle Insights? Full Circle Insights provides actionable data on how to adjust your programmatic spend across both Sales and Marketing channels. Additionally, the tool provides incredibly detailed analytics across both top of funnel and bottom of funnel attributes. What do you dislike about Full Circle Insights? It can be complicated but it is worth it. Recommendations to others considering Full Circle Insights: Take the time to document configuration and ...

"Superb implementation achievements "

What do you like best about Full Circle Insights? The funnel and the lead scoring is the most liked What do you dislike about Full Circle Insights? Migration and legacy records update are bit of tricky Recommendations to others considering Full Circle Insights: Thank you for reading this appwould definitely be loved by your sales What problems is Full Circle Insights solving and how is that benefiting you? Lead scoring lead heat maps and funnel

"Most comprehensive solution for measuring funnel health"

What do you like best about Full Circle Insights? * Built on force.com (data doesn't leave force.com architecture) * Highly configurable * Corrects underlying SFDC architectural issues * Lead/contact agnostic * Supports multiple trips through the funnel * Funnel source definitions (not restricted to the common first touch/last touch model. Can measure the source of each funnel trip separately). * Provides a straight-forward audit trail What do you dislike about Full Circle Insights? One ...

"Tried it and loved it!"

What do you like best about Full Circle Insights? I love the way it is easy to use and I know now what our funnel looks like. It's such a comprehensive marketing performance management tool. What do you dislike about Full Circle Insights? I didn't notice anything I disliked at this moment of time - still discovering Recommendations to others considering Full Circle Insights: Go for it! Use it and abuse it - you will not regret! What problems is Full Circle Insights solving and how is that ...