Full Circle Insights Reviews in January 2025: User Ratings, Pros & Cons

"Highly Configurable (for good or bad)"

What do you like best about Full Circle Insights? Full Circle offers a very robust way to understand how campaigns contribute to closing deals. The ability to create multiple models is a nice way to test new ways to score without interrupting the current process What do you dislike about Full Circle Insights? There is A LOT of configuration and it is not entirely straightforward. Fortunately, there is a support team that is very helpful and knowledgeable about the product What problems is ...

"Full Funnel attribution tracking solution"

What do you like best about Full Circle Insights? FullCircle is the connected tissue between our Sales, Marketing, and Operations teams. All team members are aligned on our multiple funnel setups, campaign alignment, and reporting metrics. AS a company we all review and agree on the funnel conversion and velocity reports, which help us make smart decisions. From a campaign to leadership level we are able to report on influence marketing, which allows us to show digital, content, social, and ...

"A game changer"

What do you like best about Full Circle Insights? We have been Full Circle customers for over 5 years, and it is not an exaggeration to say our reporting would be light years behind where it is now if it wasn't for Full Circle. We're now in the process of re-implementing after we were acquired and leveraging it for even more use cases than we did previously. The consultative approach as well as the team's willingness to go the extra mile to accommodate any "quirks" in our process have been ...

"Full circle is easy to understand and native to Salesforce for full funnel reporting and attribution"

What do you like best about Full Circle Insights? Full circle is easy to use once its deployed and is a native salesforce app. It makes it easy to add fields from leads, contacts, account, opportunity and related objects and run all sorts of reporting. We use it for full funnel and influence reporting - Multi-touch, First and Last but it can support other types as well. What do you dislike about Full Circle Insights? Its based on Campaign Member object so not easy to figure out if the lead ...

"Product development manager turned non-profit jack of all trades."

What do you like best about Full Circle Insights? Any market insights are valuable insights. Seeing the way things are evaluated is always helpful. What do you dislike about Full Circle Insights? Sometimes I feel like evaluation responses and information gets too simplified or bucketed into categories that don't necessarily fit. Recommendations to others considering Full Circle Insights: Know exactly what you need/want before considering. What problems is Full Circle Insights solving and ...

"Very powerful attribution modelling"

What do you like best about Full Circle Insights? The tool is incredibly powerful and customizable, which allows us to run three active attribution models simultaneously. What do you dislike about Full Circle Insights? The tool is very complex, and any changes usually require us to involve the CSM from Full Circle. What problems is Full Circle Insights solving and how is that benefiting you? We have been able to look at our pipeline from three perspectives: Marketing sourced pipeline, ...

"Very powerful attribution modelling"

What do you like best about Full Circle Insights? The tool is incredibly powerful and customizable, which allows us to run three active attribution models simultaneously. What do you dislike about Full Circle Insights? The tool is very complex, and any changes usually require us to involve the CSM from Full Circle. What problems is Full Circle Insights solving and how is that benefiting you? We have been able to look at our pipeline from three perspectives: Marketing sourced pipeline, ...

"Fantastic Support"

What do you like best about Full Circle Insights? FCI is a great platform to help businesses solve the overwhelming task of marketing attribution across multi-campaign, multi-channel efforts. Their tool is easy to use, easy to implement and gets you on your way to talking with confidence about dollar contributions to the overall funnel. Furthermore I would like to shout out Gavin Griffiths who is the most wonderfully patient, supportive member of the FCI team - if you work with them, ask to ...

"Comprehensive product, lots of config options"

What do you like best about Full Circle Insights? We had a lot of great support with our implementation which was very helpful since it can be a complicated product. I also like the configuration space, it's clear and there are a lot of options. Their ongoing customer support has been very helpful as well. I've found their documentation to be helpful. Our Marketing and Exec teams find great value in the metrics it provides. What do you dislike about Full Circle Insights? FCRM has a lot of ...

"I have bought Full Circle Twice!"

What do you like best about Full Circle Insights? I like that it locks down the attribution in the lead process so that we can trust the attribution reporting it provides. What do you dislike about Full Circle Insights? Full Circle depends on Salesforce reporting which is a bit limited. What problems is Full Circle Insights solving and how is that benefiting you? Attribution, cohort funnels, combining lead and contact reporting