Ethnio Reviews in March 2025: User Ratings, Pros & Cons

"Had to use it, wish I didn't have to"

What do you like best about Ethnio? I love how they know what the research process is like. Their features are tailored towards User Researchers, so I find that to be extremely helpful. I also really like how you can easily manually confirm users, reinvite users, etc. What do you dislike about Ethnio? I HATE how unreliable it is. I feel like there's always bugs. Additionally, there's many small, hidden settings that are critical to set correctly in order to have the screener work ...

"Ethnio for research in a financial tech company was a huge help!"

What do you like best about Ethnio? At a large financial tech company, Ethnio provided us with compliance and security customization like crazy, which was hugely important. Aside from Qualtrics, Ethnio was the only other product that got through security. Ethnio is created specifically for UX Research, and it shows. There are a bunch of tools out there, but none with Ethnio's functionality. You can tell Ethnio was built with real research projects in mind. Every research project is ...

"A game-changer if you need to grow and mature your UX research practice"

What do you like best about Ethnio? It saves time. Before using ethnio, our team took from 1.5 to 2.5 days to recruit participants for in-person or remote studies. Now we can have in-person participants with less than 2 hours of work, and can have a remote study running in about 30 to 45 minutes. It integrates well, both visually and with our data. Ethnio lets us intercept and recruit real users doing real activities on our website and app, in a way that feels natural to them, and ...

"Worst Customer Service"

What do you like best about Ethnio? It does what we need it to do. It's a little overwhelming to use at first but it is a useful product. What do you dislike about Ethnio? The WORST customer service. I signed up and got an email to schedule a walkthrough demo. I was excited because I thought it would be really helpful and I was looking forward to using their product. I scheduled a time and no one showed up. I sent an email, no response. I sent another email and I got a nasty response with ...

"Ethnio needs work"

What do you like best about Ethnio? I like the interface on some of the features. I like the filters available when they work. What do you dislike about Ethnio? The colors that are used in the calendar view are not very well thought out and easy to confuse what they are intended to mean. Ask there are a lot of bugs. What problems is Ethnio solving and how is that benefiting you? I use Ethnio to schedule and pay clients.

"Helping manage large research teams and automate operations for small research teams- in one tool!"

What do you like best about Ethnio? I've been working with Ethnio for five years at three different companies. At Facebook and Airbnb, I used Ethnio to manage research operations (specifically intercepts and participant management) across teams of 60+ researchers. Now that I work as a team of two, I use Ethnio to carry the burden of research operations for my own studies. I've found Ethnio to be extremely adept to a variety of situations, and the customer service at Ethnio is ...

"Exponential Payoffs for UX Research Recruiting"

What do you like best about Ethnio? The best part of Ethnio is how much time my research team saves recruiting participants. Prior to using Ethnio, our team would spend days trying to track down and screen people for user testing. With Ethnio, I'm able to target specific types of users and contact respondents almost instantly! Such a game changer not only in saving tons of time, but its enabled my team to advocate more the value of UX research to stakeholders. Now stakeholders are beginning ...

"Recruiting is a Breeze. Organization Aspect is Improving..."

What do you like best about Ethnio? There are so many steps involved in finding, recruiting, scheduling, and paying participants for a study, and Ethnio makes the process so much easier. This isn't just because they have intercepts that pop up on our website; they also make recruiting through email much smoother. I have so much more time to focus on my actual research, thanks to Ethnio. Additionally, having the possibility to intercept customers has opened up the possibilities of what kinds ...

"Learning Curve but Powerful"

What do you like best about Ethnio? I use Ethnio every day - my team does a pretty high volume of qual UX research, and this gets us direct access to our users through intercepts, and lets us schedule and pay them pretty easily. Did it take me a while to learn? Yes. But most of our studies aren't that simple either, and we do mostly international remote testing, so I need tools that accommodate a lot of different scenarios. What do you dislike about Ethnio? The learning curve. There are so ...

"There's just nothing else out there"

What do you like best about Ethnio? Ethnio's good quality is that it screens/recruits AND schedules. Otherwise, there's not much else to like, unfortunately. What do you dislike about Ethnio? Ethnio is the bane of my team's existence. But it is a necessary evil because it's really the only tool out there that does what we need. The interface is not great- it's very limited. When creating screener surveys, we are also limited in the types of questions we can ask and how we can order them. ...