Demandbase ABM Platform Reviews in February 2025: User Ratings, Pros & Cons

"Longtime happy Demandbase user"

What do you like best about Demandbase One? Essential tool for both reaching our target accounts and in understanding whether they're in a buying cycle or not. Demandbase really upended the world of demand generation for the better nearly a decade ago, and they allow me as a marketer to see which web pages I've built have value; which keywords my target accounts care about; how "ready to buy" an account is and - of most value - helps to rally the sales and marketing teams around who we want ...

"Sophisticated go to market toolset & account intelligence"

What do you like best about Demandbase One? Demandbase offers a sophisticated suite of tools for marketing & sales teams. Our program has had great success taking full advantage of Advertising tools such as predictive scoring, intent models, and personalization to not only identify our best accounts but serve up the right ads at the right moment. The Demandbase team is an absolute pleasure to work with and feels more like an extension of our own team rather than an external partner. They ...

"A great ABM platform for the one who enjoys personalization"

What do you like best about Demandbase One? I love the level of detailed data we are able to extract from this platform. The insights are unbeatable. My favorite demandbase capabilites are the deanonymizined web data and the ability to create very detailed journey stages.

"Amazing intent tool, easy to use, able to dive deep"

What do you like best about Demandbase One? Demandbase has helped the marketing and sales teams learn more about their prospects, current customers, partners and more. This allows us to further understand their needs and journey, allowing us to better sell and market to them but above all allows us to better serve our prospects and help them succeed.

"Demandbase is an excellent tool for B2B monitoring and targeting."

What do you like best about Demandbase One? Demandbase features a clean interface through which to deftly track how accounts are engaging with your website. As an administrator, it is very easy to set up unique views for all of the individual stakeholders and groups in your organization. Generated insights are clean and simple to understand, and the number of integrations with other systems makes Demandbase a plug-and-play part of your stack.

"Very Actionable Intent Data"

What do you like best? - Easy to use - Good intent data even for niche topics

"A True ABM Platform"

What do you like best? Demandbase has grown into a true ABM platform, where we can manage almost all portions of our ABM program. The addition of site analytics has been very valuable, as we can analyze not only our ABM activity through Demandbase, but also the performance of all our other campaigns through the tracking of UTM parameters. The data Demandbase provides is clearly valued by my leadership team and C-suite alike. The Targeting solution has proven to be the most cost-effective ...

"Useful platform especially for enterprise accounts"

What do you like best? Overall the biggest value is the intent data. I like that it is possible to combine it with CRM data (after integration)

"Useful platform especially for enterprise accounts"

What do you like best? Overall the biggest value is the intent data. I like that it is possible to combine it with CRM data (after integration)

"Getting Set up for Enterprise ABM Success"

What do you like best? The team at Demandbase has been consistently excellent; from trial onto implementation. The tool and the insights they provide us - intent topic rating combined with pages visited on our site - are invaluable in determining who might be the best potential sales prospects. This has completely revamped our approach to different segments and significantly shortened our sales cycle time.