Overview of DeckLinks

Analytics is a math-based field that aims to uncover patterns in marketing data to gain actionable knowledge that can be used in your marketing strategy to improve your marketing performance. Analytics uses statistics, predictive modeling, and machine learning to expose insights and answer questions. Analytics are used to predict weather, batting averages, and life insurance plans, among other things. Analytics is crucial in digital marketing to assess marketing impact, predict user behavior trends, and optimize the user experience (UX) to increase sales. Analytics is one of the effective ways to figure out what's working and what's not in your marketing.

Material management is the end-to-end acquiring, designing, processing, and distributing of content. It is a set of methods and technologies that make it easier to collect, handle, and transmit information in any format or medium. When data is stored and retrieved via computers, it is referred to as digital content or just content. There are a variety of content management systems available to fulfill users' needs in a variety of businesses. Content management can range from maintaining a website's digital assets to keeping corporate papers like branding guidelines, business plans, and communications, among other things.