Datorama Reviews in April 2025: User Ratings, Pros & Cons

Very good, this is becuase me and many collegues use this platform to gain insights

What do you like best? The amount of data streams it has within the interface What do you dislike? The lack of connectors compared to other marketing services What problems are you solving with the product? What benefits have you realized? Veiling all data in one dashboard

I review the budget on Google and Bing accounts and compare.

What do you like best? It is best for reviewing your entire account and its specialty is to see the budget of each account and what you can do with that budget. What do you dislike? A bad thing as slow as a server knows to be. I guess there are too many registered ones. But that will improve over time. What problems are you solving with the product? What benefits have you realized? At one time I couldn't find the google engine cost account. I went into the datorama and she ...

Pretty slick marketing analytics and dashboard tool

What do you like best? Basically an all in one solution. ETL, dashboarding, and analytics capabilities. What do you dislike? The data models should be more customizable and easier to review. It can get consuming managing all the models with Dataromas take on marketing lingo. Recommendations to others considering the product: Take your time to evaluate the product. If you need something more customizable check out Looker. What problems are you solving with the product? What ...

Datorama is an excellent data visualization tool

What do you like best? The ability to aggregate data for all channels running digital media for our clients. My coworkers like the ability to create pivot tables and sending out the link to clients/internal managers, etc. The charts provide a ton of clarity to our work and we will regularly use Datorama to reference how we are doing. The Gifs are also a nice fun touch to the platform. Would highly recommend Datorama as a marketing data tool. What do you dislike? I think that it still ...

Excellent platforms but complicated to use

What do you like best? Their success team is really on top of things and always ready to help our staff using the platform. What do you dislike? There is a huge learning curve. It is not a simple platform to use. What problems are you solving with the product? What benefits have you realized? We gain a lot of time doing report. We can now focus on important things such as optimization.

Every Markerters Best Friend

What do you like best? Being a non-coder and having a marketing background, I leverage Datorama daily with ease to access my marketing data and make connections between my front end and back end data with ease! What do you dislike? Platform can load slowly, but that is mostly because of the heavy pages I have. What problems are you solving with the product? What benefits have you realized? Filling the gap in our marketing needs and understanding of our pipeline data.

Clean and simple visualization tool

What do you like best? Though it may seem overwhelming at first, once you spend some time in the platform, Datorama is relatively simple to use. I don't come from an analytics background but I use the platform every single day for client reporting purposes. It is an essential tool for any marketer. What do you dislike? I find that customer service is lacking. Recently, the platform ha been extremely slow with no communication as to why or context around the issues. Recommendations to ...

UI Data Visualization

What do you like best? I’m a web developer building a data visualization dashboard for a client that uses datorama for their their clients’ marketing campaigns and BI. Most of my work with datorama is the use of the APIs. It’s easy and quick to setup and get running as the platform is flexible and allows to build a complete app outside and makes it easy to integrate later. What do you dislike? So far there are no issues. There have been some changes and the dev docs need to be updated. ...

Powerful BI tool

What do you like best? Multiple possibilities of creating cards, graphics and dashboard. Multiple integration sources. What do you dislike? Little bit chaotic menus until you get familiar with the interface. Recommendations to others considering the product: Is a great tool but still has room for a lot of improvement interface wise What problems are you solving with the product? What benefits have you realized? Automation of weekly/monthly reports and great visuals

Precision Ads Game Changer!

What do you like best? What I like best is the ability to bring in dozens of Ad Server & Analytic Sources quickly, merge them together (Datorama calls this data harmonization), and apply a common taxonomy (Brand, Product, Tactic, Strategy, etc.) across all the sources. I've tried using other platforms for this but it required significant development and scripting effort. With Datorama this can be done in hours with no SQL or advanced configuration. Additionally I am very happy with the ...