dataxu Reviews in February 2025: User Ratings, Pros & Cons

Best Programmatic Platform

What do you like best? I love that I can use Dataxu as my one-stop shop. Everything from OTT to display to contextual targeting to DOOH. I love how straight forward and simple it is to use. What do you dislike? I dislike that if we want to integrate something such as an audience from a different platform we have to go through our rep and it's a whole process and takes up a ton of time. Recommendations to others considering the product: Perfect platform for all programmatic ...

Intuitive Interface

What do you like best? I love the audiences scaling abilities with OneView offers as well as our ability to gain more margin compared to other DSPs. What do you dislike? It seems like a lot of menus require you to select the Advertiser twice, for example when creating a campaign, you first select which advertiser you want to make it in, then the existing campaigns appear, then you have to click create new campaign, and in that window you have to select the advertiser again. ...

Great platform with excellent customer support

What do you like best? Our CSM is very helpful and responsive. She is quick to help us solve problems and supports us in any way she can. The new interface is much more intuitive than the old one. Adding creatives to flights is much easier and faster. The algorithm selector is very helpful as well as the system keeping track of budgets when it comes to adding flights to a media plan. What do you dislike? Geo-targeting/geo-hashing can be off base. We've run into many situations where ...

DataXu Client Experience

What do you like best? The DataXu platform has a competitive offering of targeting options, reporting insights and diversity in third party partnerships to scale our display channel. What do you dislike? DataXu's reporting functionality can be a bit clunky at times. The team is always receptive to feedback though, and have shared roadmap plans which will greatly improve current state. Recommendations to others considering the product: DataXu is definitely one of the biggest players in ...

DataXu Client Experience

What do you like best? The DataXu platform has a competitive offering of targeting options, reporting insights and diversity in third party partnerships to scale our display channel. What do you dislike? DataXu's reporting functionality can be a bit clunky at times. The team is always receptive to feedback though, and have shared roadmap plans which will greatly improve current state. Recommendations to others considering the product: DataXu is definitely one of the biggest ...

Day to Day Experience

What do you like best? I think the best part about this platform is the freedom you get to create and manage your campaigns. Our agency uses a few different DSPs and I've found that dataxu allows for the most flexibility. Even if there's something that could be improved, dataxu is great about receiving and acting on feedback from their customers. They're always working to improve their platform and sincerely appreciate hearing what we have to say. What do you dislike? There do seem to be ...

Day to Day Experience

What do you like best? I think the best part about this platform is the freedom you get to create and manage your campaigns. Our agency uses a few different DSPs and I've found that dataxu allows for the most flexibility. Even if there's something that could be improved, dataxu is great about receiving and acting on feedback from their customers. They're always working to improve their platform and sincerely appreciate hearing what we have to say. What do you dislike? There do seem to ...

Easy, Reliable and Trustful Platform

What do you like best? Dataxu is really easy to use, with no complicated set up and very user friendly. With the huge media placements work load, dataxu makes easier when I need to launch my programmatic media campaigns. Easy to set up and also easy to optimize. What do you dislike? I'd say the way we build the customer audience could be better and easier to set up. Recommendations to others considering the product: Don't be afraid! The tool is great and you won't regret it! What ...

Numerous Possibilities at Your Fingertips

What do you like best? The wide variety of options DataXu has is unbelievable. CTV is the future and that alone hold tremendous value especially paired with OneView. What do you dislike? At times it is hard to navigate due to the wide arrange of services offered, but they offer training courses and reps are always quick to respond to questions or concerns. What problems are you solving with the product? What benefits have you realized? DataXu helps us reach larger targeted audiences ...

Easy, Reliable and Trustful Platform

What do you like best? Dataxu is really easy to use, with no complicated set up and very user friendly. With the huge media placements work load, dataxu makes easier when I need to launch my programmatic media campaigns. Easy to set up and also easy to optimize. What do you dislike? I'd say the way we build the customer audience could be better and easier to set up. Recommendations to others considering the product: Don't be afraid! The tool is great and you won't regret it! ...