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8.9

Spot Score

Customer.io - Marketing Automation Software

Customer.io Reviews in April 2025: User Ratings, Pros & Cons

Personalized marketing, simplified.

4.3

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Starts from $100/Month

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Customer.io Reviews & Ratings

4.3

Very Good

Based on 310 ratings & 275 reviews

Rating Distribution

Excellent

(186)

Very Good

(74)

Good

(10)

Poor

(1)

Terible

(4)

Expert's Review

Customer.io is a robust and versatile platform celebrated for its powerful automation capabilities, advanced segmentation tools, and seamless multi-channel messaging. Its intuitive interface caters to both technical and non-technical users, enabling businesses to create deeply personalized campaigns with ease. Users praise the platform's flexibility, which ...Read more

Customer.io pros and cons

  • Intuitive and user-friendly platform with an excellent interface, simplifying the process for marketers and non-technical users alike.

  • Highly customizable and flexible, supporting dynamic segmentation, advanced personalizations, and tailored automations for campaigns.

  • Wide variety of integrations with CRMs, APIs, webhooks, and other tools, making it developer-friendly and easy to incorporate into existing systems.

  • Multi-channel communication support such as email, push notifications, SMS, and WhatsApp, enabling effective customer reach across platforms.

  • Complex features and advanced capabilities can pose a learning curve for less technical or non-experienced users, with a higher ramp-up time in some cases.

  • Pricing concerns, particularly for startups and smaller businesses, as costs can rise with growing user bases or features.

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Showing 71-80 out of 275

RS

Renan S

09/13/23

5 out of 5

"Best in class"

What do you like best about Customer.io? Their support is fast and always solve our issues. We don't need coders to work with APIs, webhooks and Whatsapp What do you dislike about Customer.io? I don't have nothing to complain about CIO What problems is Customer.io solving and how is that benefiting you? We can scale our full business without the need to rely on different platforms

AU

Anonymous User

09/13/23

5 out of 5

"I've created multiple email flows on the platform and have really enjoyed the ease of use so far."

What do you like best about Customer.io? The ability to build an intricate email flow with many different rules. What do you dislike about Customer.io? The video and visual formatting can be made easier within email flows. What problems is Customer.io solving and how is that benefiting you? It segments ceratin members of our community and helps us personalize email flows to each different group.

AU

Anonymous User

09/13/23

5 out of 5

"Best in class marketing automation solution"

What do you like best about Customer.io? Easy to use with great amount of flexibility & capabilities What do you dislike about Customer.io? Might be challenging to setup without proper planning What problems is Customer.io solving and how is that benefiting you? Great way to send automated campaigns and regular campaigns across email and mobile

AU

Anonymous User

09/13/23

3.5 out of 5

"Fantastic for setting up trigger-based email nurture campaigns"

What do you like best about Customer.io? The workflow and audience set up is easy. You can create a lot of different paths and take into consideration key activities within your connected product. It's a fun puzzle building campaigns! When things do get tricky their support team is very accessible. What do you dislike about Customer.io? The math sometimes doesn't math when it comes to the data — or it isn't very clear at a glance. We had to dig in a layer deeper or connect the dots for ...

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AU

Anonymous User

09/13/23

5 out of 5

"Supercharged our lifecycle marketing program"

What do you like best about Customer.io? Here are my 3 favorite things about C.io: World-Class User Segmentation: C.io simplifies user cohort creation and segmentation based on attributes/events Transparent Email Metrics: C.io provides transparency into email metrics, including deliverability, open rates, click-through rates, and bounce classification (i.e. soft vs. hard). We've found this super valuable when it comes to diagnosing delivery/engagement issues. Automation: C.io has an ...

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AU

Anonymous User

09/13/23

5 out of 5

"The gift that keeps on giving!"

What do you like best about Customer.io? Customer.io seems to always bee one step ahead of me. Whenever I have an idea and am curious if Customer.io is able to support me in completing it, it seems like it always can. What do you dislike about Customer.io? Not much. Sometimes it can be a bit technical, but that is likely my fault more than the platform. What problems is Customer.io solving and how is that benefiting you? Automation of campagins and broadcasts inside and outside of our platform.

AU

Anonymous User

09/13/23

5 out of 5

"I've created multiple email flows on the platform and have really enjoyed the ease of use so far."

What do you like best about Customer.io? The ability to build an intricate email flow with many different rules. What do you dislike about Customer.io? The video and visual formatting can be made easier within email flows. What problems is Customer.io solving and how is that benefiting you? It segments ceratin members of our community and helps us personalize email flows to each different group.

AU

Anonymous User

09/13/23

5 out of 5

"The gift that keeps on giving!"

What do you like best about Customer.io? Customer.io seems to always bee one step ahead of me. Whenever I have an idea and am curious if Customer.io is able to support me in completing it, it seems like it always can. What do you dislike about Customer.io? Not much. Sometimes it can be a bit technical, but that is likely my fault more than the platform. What problems is Customer.io solving and how is that benefiting you? Automation of campagins and broadcasts inside and outside of our platform.

KC

Kelly C

09/13/23

5 out of 5

"One of the best customer communication solutions I've used"

What do you like best about Customer.io? The ability to build high quality automated solutions that allow me to reach customers through multiple mediums. What do you dislike about Customer.io? There's absolutely nothing I have found that I dislike about customer.io What problems is Customer.io solving and how is that benefiting you? Customer.io allows us to build communication solutions which target particular segments of our customer base without the need to track, manage, and segment ...

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KC

Kelly C

09/13/23

5 out of 5

"One of the best customer communication solutions I've used"

What do you like best about Customer.io? The ability to build high quality automated solutions that allow me to reach customers through multiple mediums. What do you dislike about Customer.io? There's absolutely nothing I have found that I dislike about customer.io What problems is Customer.io solving and how is that benefiting you? Customer.io allows us to build communication solutions which target particular segments of our customer base without the need to track, manage, and segment ...

Read more