Customer.io Reviews in April 2025: User Ratings, Pros & Cons

"Connect with your customers at exactly the right moment"

What do you like best about Customer.io? Several ways to customise the journeys for your customers; tightly integrated into your product and your database, so you can engage with users at the moment they perform certain events or their status changes. What do you dislike about Customer.io? You definitely need the tech team's help to make it work! What problems is Customer.io solving and how is that benefiting you? We can easily set up marketing campaigns, and A/B test them with minimal help ...

"Amazing for campaigns and personalisation, tricky for the nitty gritty"

What do you like best about Customer.io? Customer.io makes it: - Really easy to segment users by different attributes, dates, events and much more - The ability to use liquid makes it easy to customise emails to a huge extent - Auto-creation of UTM makes it easy to track clicks, and further customisation can be added manually for really granular tracking - The Overview makes it easy to track opens/clicks/conversions/bounces/unsubs, both for the campaign as a whole and for individual ...

"Powerful solution but not an inituitive UI/UX for beginners"

What do you like best about Customer.io? Many possibilities for communication with customers from emails to in-app messages. It is easy to personalise everything and integrate customer data for this as well. What do you dislike about Customer.io? Sometimes the complexity is a downside. With every campaign there is always some sort of unexpected behavior. What problems is Customer.io solving and how is that benefiting you? Easy communication flows and campaigns with customers

"Best Email engagement software"

What do you like best about Customer.io? We user customer.io to send Emails to our customers, both transactional and promotional. We are able to set and forget about the transactional campaigns is what I like best What do you dislike about Customer.io? To see what emails are being sent to each of our different users is a little difficult. I would like them to add some tooltips and guides for me to understand the product better What problems is Customer.io solving and how is that benefiting ...

"Best Email engagement software"

What do you like best about Customer.io? We user customer.io to send Emails to our customers, both transactional and promotional. We are able to set and forget about the transactional campaigns is what I like best What do you dislike about Customer.io? To see what emails are being sent to each of our different users is a little difficult. I would like them to add some tooltips and guides for me to understand the product better What problems is Customer.io solving and how is that benefiting ...

"To the roof"

What do you like best about Customer.io? Flexibility, easyness, innovation and price. What do you dislike about Customer.io? Nothing, it matches all our needs and the amount of new features released per month is incredible. What problems is Customer.io solving and how is that benefiting you? We have a single orchestration platforms for all campaigns, communications, transactionals and digital data.

"Best in class"

What do you like best about Customer.io? Their support is fast and always solve our issues. We don't need coders to work with APIs, webhooks and Whatsapp What do you dislike about Customer.io? I don't have nothing to complain about CIO What problems is Customer.io solving and how is that benefiting you? We can scale our full business without the need to rely on different platforms

"Best in class marketing automation solution"

What do you like best about Customer.io? Easy to use with great amount of flexibility & capabilities What do you dislike about Customer.io? Might be challenging to setup without proper planning What problems is Customer.io solving and how is that benefiting you? Great way to send automated campaigns and regular campaigns across email and mobile

"Review"

What do you like best about Customer.io? I like how intuituve the platform is, and it's very helpful because I need to take care of CRM with very minimal marketing and engineering knowledge. The guideline documentations are very clear and easy to navigate. Pricing seems reasonable so far. What do you dislike about Customer.io? I have yet to run into any major inconveniences, but there was slight confusion with setting the campaign message via "campaigns" and "content". I'd naturally start a ...

"customer.io is a rules engine"

What do you like best about Customer.io? Powerful, flexible workflow GUI integrated with a marketing platform. It is great no matter if you're a one-person marketing team or a 15 person marketing team. What do you dislike about Customer.io? Wish the Broadcast support was a little more robust (integrated landing pages, for example). What problems is Customer.io solving and how is that benefiting you? Helps us deliver and rapidly iterate on our activation content. All Prefect users get an ...