spotsaas-logo
Get Listed

8.9

Spot Score

Customer.io - Marketing Automation Software

Customer.io Reviews in April 2025: User Ratings, Pros & Cons

Personalized marketing, simplified.

4.3

Add to compare

Starts from $100/Month

Request a Quote

Customer.io Reviews & Ratings

4.3

Very Good

Based on 310 ratings & 275 reviews

Rating Distribution

Excellent

(186)

Very Good

(74)

Good

(10)

Poor

(1)

Terible

(4)

Expert's Review generated by AI

Customer.io is a robust and versatile platform celebrated for its powerful automation capabilities, advanced segmentation tools, and seamless multi-channel messaging. Its intuitive interface caters to both technical and non-technical users, enabling businesses to create deeply personalized campaigns with ease. Users praise the platform's flexibility, which ...Read more

Customer.io pros and cons

  • Intuitive and user-friendly platform with an excellent interface, simplifying the process for marketers and non-technical users alike.

  • Highly customizable and flexible, supporting dynamic segmentation, advanced personalizations, and tailored automations for campaigns.

  • Wide variety of integrations with CRMs, APIs, webhooks, and other tools, making it developer-friendly and easy to incorporate into existing systems.

  • Multi-channel communication support such as email, push notifications, SMS, and WhatsApp, enabling effective customer reach across platforms.

  • Complex features and advanced capabilities can pose a learning curve for less technical or non-experienced users, with a higher ramp-up time in some cases.

  • Pricing concerns, particularly for startups and smaller businesses, as costs can rise with growing user bases or features.

Log in Required to View Reviews

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 31-40 out of 275

AU

Anonymous User

11/16/23

4.5 out of 5

"Great features and easy to use"

What do you like best about Customer.io? Customer.io has the right mix of features for engaging app users. Everything is easy to use and the interface is intuitive. My team was able to get up and running very quickly and we are able to see results right away. What do you dislike about Customer.io? We are on a less expensive price tier so we don't have customer support for questions. The community is strong, but sometimes talking with someone provides a much clearer explanation. What ...

Read more

AU

Anonymous User

11/16/23

4.5 out of 5

"Great features and easy to use"

What do you like best about Customer.io? Customer.io has the right mix of features for engaging app users. Everything is easy to use and the interface is intuitive. My team was able to get up and running very quickly and we are able to see results right away. What do you dislike about Customer.io? We are on a less expensive price tier so we don't have customer support for questions. The community is strong, but sometimes talking with someone provides a much clearer explanation. What ...

Read more

SD

Steve D

11/15/23

5 out of 5

"Simple & powerful"

What do you like best about Customer.io? Great email automation and a nice email editor What do you dislike about Customer.io? Don't know of any downsides to customer.io What problems is Customer.io solving and how is that benefiting you? Allowing us to connect our marketing website and web app to automate email marketing

SD

Steve D

11/15/23

5 out of 5

"Simple & powerful"

What do you like best about Customer.io? Great email automation and a nice email editor What do you dislike about Customer.io? Don't know of any downsides to customer.io What problems is Customer.io solving and how is that benefiting you? Allowing us to connect our marketing website and web app to automate email marketing

KK

kiran k

11/09/23

4.5 out of 5

"Send messages to realtime customer data"

What do you like best about Customer.io? we can customize messages to all customer in single tool What do you dislike about Customer.io? tool interface need to easy to make things simple What problems is Customer.io solving and how is that benefiting you? connecting with customers and keeping them in pipeline for sales and renewals

KK

kiran k

11/09/23

4.5 out of 5

"Send messages to realtime customer data"

What do you like best about Customer.io? we can customize messages to all customer in single tool What do you dislike about Customer.io? tool interface need to easy to make things simple What problems is Customer.io solving and how is that benefiting you? connecting with customers and keeping them in pipeline for sales and renewals

AW

Artur W

10/11/23

4.5 out of 5

"One of the best Marketing Automation tool"

What do you like best about Customer.io? - despite the large number of functions, the tool is very easy to use - ability to create email / push / in-app messages / webhook campaigns in one place - very simple and friendly integration with business internal tools - built in Customer Data Platform - possibility of advanced segmentation of the customer base What do you dislike about Customer.io? - it's really hard for me to complain about anything What problems is Customer.io solving and how ...

Read more

AW

Artur W

10/11/23

4.5 out of 5

"One of the best Marketing Automation tool"

What do you like best about Customer.io? - despite the large number of functions, the tool is very easy to use - ability to create email / push / in-app messages / webhook campaigns in one place - very simple and friendly integration with business internal tools - built in Customer Data Platform - possibility of advanced segmentation of the customer base What do you dislike about Customer.io? - it's really hard for me to complain about anything What problems is Customer.io solving and how ...

Read more

AU

Anonymous User

09/28/23

4 out of 5

"Unique product with a lot of capabilities"

What do you like best about Customer.io? It was simple enough to intergrate different tools, and has a lot of cabailities. It is the right tool for the job. What do you dislike about Customer.io? Even though the main use cases are simple, sometimes other members of my team which are less technical has a harder time grasping how to use it. What problems is Customer.io solving and how is that benefiting you? Sending emails to users of our SaaS platform, both automatically and manually. I ...

Read more

AU

Anonymous User

09/27/23

4 out of 5

"Customer.io A Great Tool For Customer Engagement"

What do you like best about Customer.io? Customer.io is a very user-friendly interface that is simple for anyone to use and navigate, regardless of technical proficiency. Segmentation and Personalization: The platform includes strong segmentation and personalization features that enable precise targeting and have increased audience engagement. Automation: We have saved a tonne of time and effort by streamlining our marketing activities, allowing us to nurture leads more efficiently, and ...

Read more