Customer.io Reviews in January 2025: User Ratings, Pros & Cons

"Customer.io is great"

What do you like best about Customer.io? For automating emails & creating a drip cadence email workflow, integrated seamlessly into Intercom & CRM (Prosperworks) What do you dislike about Customer.io? Templates had to be mostly in html to look clean. Recommendations to others considering Customer.io: Optimize use of Customer.io by connecting to CRM or Intercom to send targeted segmented emails based on a trigger/event. It’s so awesome for marketing/Email automation (to send Welcomes, Thank ...

"Powerful CRM tool with very good UX "

What do you like best about Customer.io? Easy to use. Once you're set up, it actually doesn't take that long to get to grips with the tool. The logic is simple, the actions are easily executed and the results can easily be analysed. What do you dislike about Customer.io? It is behind from a technical point of view (does not have the same capabilities to go the extra mile thanks to programmatic). Lacking some integrations (social media). ROI reporting could be improved. What problems is ...

"Super helpful & streamlined email communication tool"

What do you like best about Customer.io? Dashboard is super easy to navigate. Easy for our dev team to work with. What do you dislike about Customer.io? I wish I could change the colored theme of the dashboard. :) Recommendations to others considering Customer.io: You should for sure check it out. What problems is Customer.io solving and how is that benefiting you? Email communication, and the benefits are sending hundreds of thousands of communications with our customers.

"Great for drip campaigns"

What do you like best about Customer.io? I love how you can automate things with Customer.io. You set up your triggered campaigns and all the work is done by the software. It's good for increasing the conversions and keeping your clients informed. What do you dislike about Customer.io? It takes some time to get to know how to use it, but I guess it is just that triggered campaigns are not very easy to set up in general. What problems is Customer.io solving and how is that benefiting ...

"Easy integration and setup"

What do you like best about Customer.io? If you're looking to send emails based on user behavior this is one of the best implementations I've seen. It's also really easy to integrate with as a developer. What do you dislike about Customer.io? It would be nice if Customer IO supported pulling data from external sources also. It would save us lots of development time. Recommendations to others considering Customer.io: Switching to behavior based emails is excellent for conversion but it does ...

"Overall satisfied with product"

What do you like best about Customer.io? I have been using the transactional email functionality so far. Ability to maintain email temaplate and multiple langauge support is good. What do you dislike about Customer.io? I would more like to explore marketing email, journey functionality. What problems is Customer.io solving and how is that benefiting you? multiple language and product teams can update template without help of developers

"Powerful solution but not an inituitive UI/UX for beginners"

What do you like best about Customer.io? Many possibilities for communication with customers from emails to in-app messages. It is easy to personalise everything and integrate customer data for this as well. What do you dislike about Customer.io? Sometimes the complexity is a downside. With every campaign there is always some sort of unexpected behavior. What problems is Customer.io solving and how is that benefiting you? Easy communication flows and campaigns with customers

"Fantastic for setting up trigger-based email nurture campaigns"

What do you like best about Customer.io? The workflow and audience set up is easy. You can create a lot of different paths and take into consideration key activities within your connected product. It's a fun puzzle building campaigns! When things do get tricky their support team is very accessible. What do you dislike about Customer.io? The math sometimes doesn't math when it comes to the data — or it isn't very clear at a glance. We had to dig in a layer deeper or connect the dots for ...

"Great CRM platform"

What do you like best about Customer.io? Campaign Orchestration is great and allows for building great work flows. What do you dislike about Customer.io? Segments. While powerful you cannot make a segment from previous campaign activity. What problems is Customer.io solving and how is that benefiting you? Campaign Orchestration and our ability to message both clients and leads.

"Overall review"

What do you like best about Customer.io? user friendly interface with good and useful tools for email marketing What do you dislike about Customer.io? expensive pricing packages for premium members What problems is Customer.io solving and how is that benefiting you? it's been useful for segmenting users into different categories