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8.9

Spot Score

Customer.io - Marketing Automation Software

Customer.io Reviews in April 2025: User Ratings, Pros & Cons

Personalized marketing, simplified.

4.3

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Starts from $100/Month

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Customer.io Reviews & Ratings

4.3

Very Good

Based on 310 ratings & 275 reviews

Rating Distribution

Excellent

(186)

Very Good

(74)

Good

(10)

Poor

(1)

Terible

(4)

Expert's Review

Customer.io is a robust and versatile platform celebrated for its powerful automation capabilities, advanced segmentation tools, and seamless multi-channel messaging. Its intuitive interface caters to both technical and non-technical users, enabling businesses to create deeply personalized campaigns with ease. Users praise the platform's flexibility, which ...Read more

Customer.io pros and cons

  • Intuitive and user-friendly platform with an excellent interface, simplifying the process for marketers and non-technical users alike.

  • Highly customizable and flexible, supporting dynamic segmentation, advanced personalizations, and tailored automations for campaigns.

  • Wide variety of integrations with CRMs, APIs, webhooks, and other tools, making it developer-friendly and easy to incorporate into existing systems.

  • Multi-channel communication support such as email, push notifications, SMS, and WhatsApp, enabling effective customer reach across platforms.

  • Complex features and advanced capabilities can pose a learning curve for less technical or non-experienced users, with a higher ramp-up time in some cases.

  • Pricing concerns, particularly for startups and smaller businesses, as costs can rise with growing user bases or features.

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Showing 231-240 out of 275

AU

Anonymous User

07/17/18

5 out of 5

"Gran aplicación"

What do you like best about Customer.io? Es una herramienta digital que tiene todo lo que necesita. Ofrece automatización, sus mensajes se sentirán más personales cuando estén perfectamente sincronizados y activados con un avanzado motor de reglas. Crea grupos de personas similares usando información que usted sabe acerca de una persona, o características usadas para informarles de mejor manera. Customer.io ofrece además, información de perfiles de usuarios con un simple click usted podrá ...

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AU

Anonymous User

07/10/18

3 out of 5

"UX isn’t the best."

What do you like best about Customer.io? I’ve used this program for work and it truly doesn’t give me hope for the future of marketing. What do you dislike about Customer.io? The interface isn’t user friendly and it’s hard to teach coworkers how to use it. What problems is Customer.io solving and how is that benefiting you? None at all, I hate it.

AU

Anonymous User

07/05/18

5 out of 5

"Better than mail chimp and cheaper "

What do you like best about Customer.io? I like the ability to sort contacts easily by where they are and the ability to set contacts to different aspects of customers such as, repeat orders, customer service etc.. What do you dislike about Customer.io? There isn't much to dislike. Maybe slow implementation of new features but it seems it takes longer to ensure quality. Quality over quantity Recommendations to others considering Customer.io: Split use with mail chimp to obtain all features ...

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AU

Anonymous User

06/27/18

3.5 out of 5

"Simplistic interface"

What do you like best about Customer.io? Easy to use, save send data for the next mailing What do you dislike about Customer.io? Takes up quite a bit of memory space and computer seems to lag while using What problems is Customer.io solving and how is that benefiting you? Easy of distribution of promos

RS

Roman S

06/19/18

5 out of 5

"Great comms tool"

What do you like best about Customer.io? I like the flexibility the service provide, nice and clear API and performance. The recent feature to copy items from one campaign to another is awesome. What do you dislike about Customer.io? There is some lack of retry policy configuration, campaign can not be logically grouped (directories/sub-directories). What problems is Customer.io solving and how is that benefiting you? I use customer.io to send significant amount of automatic comms to ...

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AU

Anonymous User

06/01/18

4 out of 5

"Customer.io is great"

What do you like best about Customer.io? For automating emails & creating a drip cadence email workflow, integrated seamlessly into Intercom & CRM (Prosperworks) What do you dislike about Customer.io? Templates had to be mostly in html to look clean. Recommendations to others considering Customer.io: Optimize use of Customer.io by connecting to CRM or Intercom to send targeted segmented emails based on a trigger/event. It’s so awesome for marketing/Email automation (to send Welcomes, Thank ...

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AU

Anonymous User

03/12/18

4.5 out of 5

"Easy Easy Easy"

What do you like best about Customer.io? It is very easy to integrate and launch campaigns What do you dislike about Customer.io? WE are not able to search on a per user basis the interaction it has have with our campaigns What problems is Customer.io solving and how is that benefiting you? constant interaction with our user base

MK

Matthew K

03/08/18

5 out of 5

"Customer.io—Powerful and Personal"

What do you like best about Customer.io? Customer.io has two great things going for it. First, the platform is incredibly flexible. If you dream up an email campaign, there's a way to make it happen with Customer.io. Second, their customer support team is beyond compare. They provide rapid, personalized assistance and take your inputs to heart. I smile every time I see a new feature roll out that solves I problem I previously brought up with the support team. What do you dislike about ...

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JM

Joel M

02/20/18

4.5 out of 5

"Great tool for email and workflow automation"

What do you like best about Customer.io? Easy to setup complex workflows that include emails and webhooks. Also love the support for liquid. What do you dislike about Customer.io? No support on email design, but super easy to import pre-coded email. Recommendations to others considering Customer.io: Make it easier to organize your campaigns. Better email design support would be great. What problems is Customer.io solving and how is that benefiting you? Email and workflow automation.

RL

Robin L

02/06/18

5 out of 5

"Very powerful email automation tool"

What do you like best about Customer.io? Customer.io has got some really powerful features such as advanced segmenting and liquid templating for email templates. The Slack integration is also really useful to get notifications about anything that's going on in your product/business. On the top of that, the support is great! What do you dislike about Customer.io? Not much. I've already submitted my feedback to the support team about one or two little details and they have been very ...

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