Customer.io Reviews in January 2025: User Ratings, Pros & Cons

"Great, simple customer Engagement tool"

What do you like best about Customer.io? I appreciate the easiness of use of the messaging system. The user interface is intuitive and straightforward, which makes it easy to navigate and understand. One of the things that I particularly like about the messaging system is the ability to design a tree of messages. This feature allows me to create a sequence of messages that are automatically sent to users based on their segment or actions. Another feature that I find very helpful is the push ...

"Best-in-class tool to manage communication with customers"

What do you like best about Customer.io? Easy to setup and powerful feature set: works with most communication channels and allows for tracking & reporting on everything. Customer support is responsive and generally useful. What do you dislike about Customer.io? Some simple yet important features are missing: automatic BCC on all emails for CRM integrations, clear formatting in rich text editor CIO is not super easy to pick up for people without technical knowledge — there are a lot of ...

"Easy to Use Messaging Tool"

What do you like best about Customer.io? The interface is very intuitive to the degree that I almost instantly could strat working within our workspace and kick-off campaigns very easily and fast. Also, if some questions did arise, the support or our customer support manager always was there for us. What do you dislike about Customer.io? I miss some statistics/analytics about the sent emails, such as an overview where I see which link excatly has been clicked number of times or by specific ...

"Great for customer engagement"

What do you like best about Customer.io? Their workflows are quite good and give you a lot of options in terms of how to structure the customer journey. The connection with our Postgres database worked extremely smoothly as well. What do you dislike about Customer.io? They have many limitations, especially when compared to tools like Intercom. The fact that I can't add as many columns to my customer view as I'd like is one of them. The fact that I can't connect blocks in the workflow is a ...

"Customer.io Review"

What do you like best about Customer.io? I enjoy the customizing that customer.io offers with their liquid and event setup. You can almost create anything you're hoping for message-wise with the right combination of event data and liquid. The live chat is also beneficial if you ever get stuck and need quick help with an email, segment or metrics. What do you dislike about Customer.io? There are some limitations in the analytics and segment building. It can be difficult to troubleshoot and ...

"CIO marketing platform review"

What do you like best about Customer.io? Customer.io has a lot of functionality to be an entirely self-service tool for marketing automation. We used it to send SMS and Email out on behalf of our clients and were happy with the results. What do you dislike about Customer.io? Its a little on the technical side to ensure that the segments and triggers are set up correctly to deliver the right messages to the right people. We had some issues with timestamps as attributes and trying to trigger ...

"Automated Campaigns"

What do you like best about Customer.io? I like that is a very robust platform and efficient to schedule and automate marketing campaigns and customer communications, What do you dislike about Customer.io? It is a complex app, and you will need to have some idea about API. The learning curve is not too difficult but it might be long What problems is Customer.io solving and how is that benefiting you? Organizing automated marketing campaigns and customer data entry

"Great for automated messaging campaigns"

What do you like best about Customer.io? 1. It provides a blank canvas, So we can implement a unique messaging strategy for our business. 2. Its push notification, Auto message, and data-driven email campaign features are quite good. What do you dislike about Customer.io? It's just quite expensive and sometimes sorting of data is complicated. What problems is Customer.io solving and how is that benefiting you? Majorly I used this software for auto messages, email, and push notifications ...

"The API integration is easy and it allows a certain degree of liberty in use cases"

What do you like best about Customer.io? The ease of use of the API and the thorough documentation makes the life of developers easy, on the other hand, the WYSIWYG editor allows our marketing team to write their campaigns without having to prompt the engineering team to do something and they're completely independent What do you dislike about Customer.io? The absence of I18N campaigns is a big issue at the moment, and it brings to an unpleasant duplication of messages and conditions, which ...

"Great Segmentation Engine but limited messaging capabilities"

What do you like best about Customer.io? User Journeys are very well defined and customizable. Segmentation engine works perfectly and doesn't miss out of user actions. What do you dislike about Customer.io? Limited capabilities in terms of Data tracking and messaging templates. What problems is Customer.io solving and how is that benefiting you? We use c.io as a customer communication and retention tool. Been able to drive incremental value from existing and new customers.