Customer.io Reviews in April 2025: User Ratings, Pros & Cons

"Easy to use and great customer service"

What do you like best about Customer.io? Ease of use and knowing the team is there to solve any problems. What do you dislike about Customer.io? Wish there were a few more features I.e tracking revenue from emails What problems is Customer.io solving and how is that benefiting you? We are using it to email our database and it's a great CRM

"Good email capabilities, hoping for more features soon"

What do you like best about Customer.io? Customer.io has some great emailing capabilities and makes it easy to manage recurring campaigns and ad hoc emails in one place. The segments are convenient and handy to use for targeting, suppression, or activity tracking. It's easy to build emails and campaigns and is fairly flexible in terms of offerings and integrations. What do you dislike about Customer.io? I wish that some parts of Customer.io were less technical. It could be our instance, but ...

"Fantastic customer support and product"

What do you like best about Customer.io? The support from Customer.io is phenomenal. They are very responsive and detailed in their recommendations and solutions. Our account manager has gone above and beyond to troubleshoot and piece together custom solutions for us. They listen to their customers' needs and actively build out new features to meet our needs. What do you dislike about Customer.io? A lot of development needed for the initial setup to integrate with our product in order to ...

"User Friendly Email Automation"

What do you like best about Customer.io? I like how easy it is to navigate. The paritions of brands makes sense for our business. Dashboard reporting is clear. What do you dislike about Customer.io? I wish there was a way to retire a/b tests and stand up new tests without losing reporting, can there be an archive feature that preseves metrics? This would also clear up the bulk that we are experiencing in the metrics of A/B testing and per campaign read outs as the old inactive tests are ...

"Has many options but seems alittle complicated for the user, however I know it is very helpful."

What do you like best about Customer.io? It integrates our system so we can reach as many participants as possible. What do you dislike about Customer.io? Needs more tutorials to train how to go into several logs and areas. Recommendations to others considering Customer.io: Note taking. What problems is Customer.io solving and how is that benefiting you? Reach as many participants as possible, it is less manual work.

"We are creatively engaging our audience."

What do you like best about Customer.io? I like that Customer.io measures and modifies customer segmentation in real time. This helps to ensure that we are targeting the right sales prospects or audiences everytime we initiate engagement with contacts on our segment lists. What do you dislike about Customer.io? I wish Customer.io could be less technical. At this moment, I always have to work in tandem with my colleagues at the engineering department, to customize data integration or test ...

"Customer.io"

What do you like best about Customer.io? Email and marketing automation software that is simple to use and understand. It's powerful due to its ability to send out webhooks. What do you dislike about Customer.io? The initial setup requires the assistance of a developer, but once that is completed, it is straightforward to use. What problems is Customer.io solving and how is that benefiting you? I like best that we use our database as the single source of truth rather than the email platform ...

"It's awesome to Manage and Create Campaign via customer.io"

What do you like best about Customer.io? It's very user-friendly allows creating a churn-reducing campaign in a simple, and efficient manner. I like the high quality and prorated support they offer when a concern or issue arises. What do you dislike about Customer.io? Sometimes you cannot see the activity prior to 30 days in the UI. There is indeed a way to export it via CSV. It would be great if we can see the activity prior to 90 days for a particular date. What problems is Customer.io ...

"Good for analytics"

What do you like best about Customer.io? Easy to use for engineering and product folks What do you dislike about Customer.io? design isn't as great as other tools unless custom coded What problems is Customer.io solving and how is that benefiting you? sending campaigns and automated emails to customers

"I really like Customer.io!"

What do you like best about Customer.io? It is super easy to use and change the templates. It is also fairly easy to create new group segments and its flexible to our needs! What do you dislike about Customer.io? I disliked the fact that it took a lot of help from developers to install customer.io and integrate it with our app/platform What problems is Customer.io solving and how is that benefiting you? We wanted to use something that was not mailchimp, so that was definitely solved. ...