Customer.io Reviews in April 2025: User Ratings, Pros & Cons

"Great marketing automation tool"

What do you like best about Customer.io? It's very intuitive, and the email design tool is very easy to use for someone who can't code which is really nice. There are a lot of options and I typically have to recreate emails for other companies, and I'm always able to match their designs. What do you dislike about Customer.io? There could be some more features to make data more readable and understandable. Also having reporting across all environments in one report will be really nice. What ...

"Feature-rich platform to create powerful customer experiences"

What do you like best about Customer.io? Support is top-notch; The ability to ingest custom data attributes and events from our data warehouse allows us to respond to customer journeys quickly. What do you dislike about Customer.io? Significant learning curve; it pays off to invest time to get acquainted with the terminology involved in campaign building. What problems is Customer.io solving and how is that benefiting you? Reaching out to customers in a timely manner as they move through ...

"Couldn't be happier!"

What do you like best about Customer.io? I've been using Customer.io for about a year now and couldn't be happier. It has helped scale our business tramedously. It has all the capabilities you'd want in a marketing automation tool. What do you dislike about Customer.io? Still don't have a good react native integration What problems is Customer.io solving and how is that benefiting you? Creating complex personalised customer journeys based on certain triggers coming from our database

"Experienced Customer.io User"

What do you like best about Customer.io? This is your all-in-one system to communicate with your customers. Instead of having multiple systems to push, email, text or otherwise communicate, Customer.io makes it easy to set every system up and get your messaging out. Analytics are also terrific. What do you dislike about Customer.io? I do not have any issues as a Customer.io user. However, we did need the developer to help set up the initial stages of our account. After that, with the ...

"Great Technical Support"

What do you like best about Customer.io? When I am stuck, the technical support, provided both by the online chat functionality and also by our own personalized account manager has been fantastic. They have been on hand whenever I have needed them, in a timely manner. What do you dislike about Customer.io? The downside of the application is the lack of ability to be to send an email within a workflow at a specific date and time. An example of this would be sending an email the day before an ...

"Great tool, very intuitive and powerfull"

What do you like best about Customer.io? - All in one tool (email management, sms, push, webhooks to send anything) - Customer segmentation (very precise customer segmentation) - The UI ! very convenient, thanks What do you dislike about Customer.io? - Very great analysis tool (knowing it's not the tool main mission) but complicated to get report per user instead of per message - Not possible to get the limit rate option in the campaigns AND the fact that in the broadcast you can't chose to ...

"The cornerstone of our marketing team"

What do you like best about Customer.io? Overall power of the platform and collaboration tools. Switching to Customer.io has allowed my team to move from requiring dev time to launch each automated email to being able to launch and A/B test emails in minutes. What do you dislike about Customer.io? Campaigns and workflows can very quickly become cluttered. It's possible to build out very complex solutions through Customer.io, but at a certain point they require multiple campaigns and ...

"Perfect for marketers"

What do you like best about Customer.io? Customer.io is perfect for marketers. The interface is easy to use, and support is always on hand through documentation and the community feature. What do you dislike about Customer.io? Because it's a relatively new tool, there are some features yet to be released, but it's easy to get your content to add your vote to a feature request. What problems is Customer.io solving and how is that benefiting you? We have a long nurture cycle with many ...

"Digital marketing tool to connect and retain your users via email."

What do you like best about Customer.io? I am passionate about the capacity and speed with which I can connect with my users and future clients. It is a super appropriate digital marketing tool for the loyalty and positioning of your brand, as well as the contact and creation of responses by the user. The tool is accessible, and friendly in its management. It yields excellent results. It also helps me relate specifically to the niche that interests me, and in turn gives me the opportunity ...

"Great product at good cost"

What do you like best about Customer.io? The possibility to customize segments. Super easy for the marketing team to handle it. What do you dislike about Customer.io? The AB testing tool could be improved by giving more insights What problems is Customer.io solving and how is that benefiting you? Super easy to have a email marketing strategy consolidated on Customer.io