Customer.io Reviews in January 2025: User Ratings, Pros & Cons

"Good multitool for marketing communications, segmenting and more"

What do you like best about Customer.io? The user interface is good, you can differentiate between the different features well and understand how they work. The documentation for developers is good and most of the features have been easy to implement. When the system is linked to backend analytical events, can provide easy visual workflow builders for non-technical people as well. We have also used Customer.io to build simpler solutions for in-house processes (e.g. Slack notifications for ...

"Been using it for nearly 4 years"

What do you like best about Customer.io? The campaign builder is amazing! I wish Zapier had this same layout, it's really intuitive and powerful. What do you dislike about Customer.io? One of the downsides is that it doesn't have a great subscription center built in, that's still decently manual. But they are working on it. What problems is Customer.io solving and how is that benefiting you? We have over 75,000 active subscribers and numerous funnels. CIO makes it great for getting the ...

"Best Marketing Campaign and Messaging tool I use"

What do you like best about Customer.io? I switch from brevo to customer.io because brevo is only design for marketing campaign other and Customer.io is very easy to use and smoth implementation. I use customer.io on daily basis. UX is very awesome. Mail Merge features is best for bulk emailing. What do you dislike about Customer.io? For this time not dislike for customer.io but maybe there is a a pricing is considerable factor for those budget is low. What problems is Customer.io solving ...

"One of the best email marketing tools out there"

What do you like best about Customer.io? I love the ability you have to create user segments which are very useful for email targeting and analytics. The creation & implementation of email campaigns is simple and straightforward. You may easily integrate this tool with CRMs, and analytics tools, among others. What do you dislike about Customer.io? The metrics available for each email sent are limited. There's a huge improvement opportunity in the analytics/reporting section. What problems ...

"A powerful flexible platform with great customer support"

What do you like best about Customer.io? I most like the flexibility of the product and the ability to tackle a wide variety of use cases greater than I expected. The ease of integration means that it's easy to get prototypes up and running in very short time. What do you dislike about Customer.io? Getting on top of email creation and styling is quite time consuming and can require some specific skill sets. The more cio can provide out of the box assistance with this the better. What ...

"Great platform for segmentation"

What do you like best about Customer.io? I love customer.io for grouping my audiences together and creating automatic and manual segments. Sending broadcasts is similar to most other mailout platforms I've used, so it's easy to switch to using the platform without too much learning time. What do you dislike about Customer.io? The only things I'd add to improve Customer.io is the ability to add notes to a record so it can serve as our one -stop-shop for our CRM data, and secondly, the ...

"Easy to get started and powerful tool"

What do you like best about Customer.io? Customer.io is very intuitive to use and easy to integrate with our different platforms. We use customer.io regularly to contact our users across different platforms, and it's met all of our needs. We haven't had to contact customer support often, but when we have, they have been quick to respond and helpful. What do you dislike about Customer.io? When building complex flows, it gets a little difficult to see all the steps What problems is ...

"Powerful customer communications tool"

What do you like best about Customer.io? Their customer service is incredible; they're always shipping new features and expanding the product. What do you dislike about Customer.io? They don't have survey capability, which requires us to have another tool. Also, their in-app messaging is not very flexible since it's so new. What problems is Customer.io solving and how is that benefiting you? Easy way to build workflow logic to send the proper communications to the right customer at the ...

"Powerful segmentation and campaign tools"

What do you like best about Customer.io? Easy to build segments and connect marketing campaigns to these. Workflows has quite granular settings What do you dislike about Customer.io? No autoremoving people who reply to emails in a given journey What problems is Customer.io solving and how is that benefiting you? Sending emails based on firmographics and product behaviour. Sales meetings and upgrades through right in time email delivery.

"Easy to use, but complex enough to do what you want"

What do you like best about Customer.io? I like the integrations with webhooks and our APIs. They make sense and are reactive and self explanatory. The liquid formatting system for sending content is intuitive and flexible enough for my needs. It was easy to set up with our current database of candidates and we had great support during this time. Data is insightful and relevant. What do you dislike about Customer.io? Some of the email content formatting is not able to do what I want, but ...