CreatorIQ Reviews in April 2025: User Ratings, Pros & Cons

SVP of Integrated Marketing, Head of Influencer Marketing

What do you like best? It's malleability in partnering with external data sources, enabling us to develop bespoke solutions for our clients. What do you dislike? Can be a little difficult for the teams to navigate at times, but our rep, Monica, is FANTASTIC at helping there. What problems are you solving with the product? What benefits have you realized? Currently, we're collaborating to automate some complex modeling with the CreatorIQ tools. Also looking at ways of ...

Experience has been great

What do you like best? the discovery feature is particularly great for our markets What do you dislike? 1. The ability of managing influencers on What problems are you solving with the product? What benefits have you realized? 1. Recognising talent 2. consolidating report across the region

CreatorIQ is a great asset for the team

What do you like best? Overall, the platform has great features and is easy to use. CreatorIQ allows the team to save time in content tracking and is an amazing asset for managing campaign execution. The platform also has a great influencer discovery tool. What do you dislike? It would be beneficial to have more functionalities to ensure better internal communication when it comes to the content preview process, for instance. What problems are you solving with the product? What ...

Great tool for influencer campaign management

What do you like best? I like the fact that is has a lot of capabilities in terms of data. Although it has so much data available it is still quite user-friendly. What do you dislike? I don't necessarily dislike anything but there are a few things to improve. First one is that it's not possible right now to have internal communication between e.g. campaign manager and account manager about any updates or important notes. Second one is that the UX on influencer and client side could ...

Influencer Marketing Team using CIQ to connect brands and Influencers to create meaningful content.

What do you like best? The one-sheet feature is great for sharing influencer options and insights with our teams. We were previously doing this manually so this has been an efficient feature for us. I also value the quick view of social analytics - we use this feature often to make sure we are choosing the right influencers with the right organic following to meet our target audiences and create meaningful content. What do you dislike? I would like to see different options ...

Great influencer crm and campaign management software

What do you like best? Amazing support team, reporting and new influencer discovery capabilities What do you dislike? Minor user experience update needs to roll out in order to increase overall efficiencies Recommendations to others considering the product: n/a What problems are you solving with the product? What benefits have you realized? Great tool to measure KPIs within the influencer marketing space. We utilize this tool to campaign manage our activations and ...

Strong End to End Influencer Marketing Platform

What do you like best? The breadth of services available is one of the biggest strengths. It covers all aspects of Influencer Campaigns from discovery, management, analytics, with a handful of features that make workflow easier and more seamless between teams. What do you dislike? There are some challenges with refreshing and updating data in real-time. Recommendations to others considering the product: Strong end-to-end global product. Ensure you have a strong support team ...

Strong ID Tool

What do you like best? Identification and reporting is best.... What do you dislike? Sometimes errors in pulling in content for reporting sometimes pulls in the wrong audience when filtering age Recommendations to others considering the product: make sure to learn how to use boolean terms for content and bios What problems are you solving with the product? What benefits have you realized? Helps support our influencer identification process and campaign management

Total Game Changer!

What do you like best? CreatorIQ is an excellent tool that has helped us "work smarter, not harder" when it comes to executing in the influencer marketing space. We have used other similar tools, but CreatorIQ blows them out of the water by saving us time and energy through robust search capabilities, valuable data-driven insights into specific creators and seamless campaign tracking and reporting. Their team has been a true asset and extension of our own internal team, onboarding was a ...

Key for localised influence marketing

What do you like best? Being able to learn more about the audiences of our influencers and celebrities (geography, age, and more) is key to make sure we reach the right audience and adapt our message depending on the influencers we activate. What do you dislike? Would be great to be able to send payments through Creator IQ to use only one platform to manage our influence marketing campaigns. What problems are you solving with the product? What benefits have you realized? ...