CreatorIQ Reviews in April 2025: User Ratings, Pros & Cons

Best data platform out there!

What do you like best? Creator IQ is clear concise and user friendly. Its the best one on the market and I have used all of them. What do you dislike? Nothing, Im really happy with CreatorIQ. What problems are you solving with the product? What benefits have you realized? I need up to date, accurate data to track success of campaigns and to understand influencers reach and this does all of that.

Very easy and comprehensive tool to use in the market

What do you like best? The platform is very flexible to use. New campaign helps you filter and find the best talent in the market. It is very user friendly and lets you get a good report. Shows the engagement rate and other data on a profile and also shows you seperately for all the different platforms. I totally recommend this tool since it makes my job much more easier when it comes to influencer marketing. The other thing is they have a great customer service which helps you with any ...

An efficient, super helpful tool that redefines the influencer outreach experience

What do you like best? I personally am fond on how the platform collates all information together in a single page. Previously, I would have to have 2-3 tabs open just to source out an influencer's engagement rate, profiles, etc. But with CreatorIQ, all these more accurate information are displayed together, which helps me to better assess on whether the influencer is someone I would recommend to client. What do you dislike? What I would like to recommend is that CreatorIQ ...

Great Tools and Customer Service

What do you like best? I really enjoy having the ability to access statistics like engagement rate and actual reach. This gives us more insight into how influencer's posts are actually performing, vs just going off of an influencer's following to calculate success. I also love how genuinely helpful the support team is and how they are always willing to set up a meeting to go through any issues. What do you dislike? Using Creator IQ isn't always seamless. There can be glitches at ...

Huge support for our small marketing team!

What do you like best? The discovery tool/element is my favorite What do you dislike? Tags/categories for creators are very general when searching What problems are you solving with the product? What benefits have you realized? Better organization and visibility across teams. More streamlined process for finding influencers to work with. More efficiency as well.

Incredible platform and an even better team

What do you like best? Utilizing the Campaign Planner feature has made the process of forecasting the success of a campaign simple and has become an essential part of planning all activations. The talent discovery feature is valuable for finding key metrics about a creator and finding new talent. You can easily filter recommendations based off of interest, location, audience, and more. CIQ shares helpful insights on creators and flags potential risks such as low engagement and a ...

The best influencer marketing software hands down (and it’s not even close)

What do you like best? Granular talent discovery across all social platforms, flexibility to automatically or manually add published content from any social media platform to your campaign, beautiful talent one-sheets and campaign performance reports, robust exportable datasets, and the new campaign planner to project performance and social ROI are all outstanding features. What do you dislike? The inability to track a hashtag without first manually adding talent to a campaign ...

Finding the needle in the haystack

What do you like best? The wrap reports are pretty amazing, but I love the Discovery tool best. You can get so nuanced with it in terms of the type of creator you are looking for or even the audience you hope that they have. What do you dislike? So far, I have found nothing to dislike about CreatorIQ and don't think I will in the future. What problems are you solving with the product? What benefits have you realized? We're in the business of finding new and unique talent ...

Extremely Beneficial

What do you like best? The talent discovery features and customizable client facing one-sheets make CreatorIQ invaluable when kicking off influencer discovery for new campaigns. The ability to authenticate talent into the platform makes campaign management efficient, and streamlines detailed reporting. When I am running large influencer teams across multiple geographical locations, and hiring a substantial number of talent in each geo, with deliverables spread out across social ...

Great CreatorIQ Experience

What do you like best? The simplicity of having a single platform with integrated features that allow you to discovery a wide range of influencers, set-up campaigns, and create detailed recaps that shows all the metrics that have been accomplished. This allows you to work within one system while managing multiple campaigns and influencer projects. What do you dislike? There aren't many downsides to using CreatorIQ, however, contact information is an essential part of building ...