Comscore Reviews in April 2025: User Ratings, Pros & Cons

"Easy to use, all the baseline information you need"

What do you like best about Comscore? The ease of finding what I need within the menus/dashboards What do you dislike about Comscore?

"validated Campaign Essentials (vCE)"

What do you like best about Comscore? validated Campaign Essentials (vCE) offers granular insights with a, single-tag implementation. I can see my user demographics and viewability for each publisher and creative unit within the same dashboard. The user interface is clean and user-friendly.

"Solid overall but still hoping for improvements/additions"

What do you like best about Comscore? The vast selection of demo/behavior targeting allows you to get very granular. Also they appear to be measuring all of the major digital publications. They are also working to diversify their mobile measurements, separating out by Apple/iPad & Android, smartphones & tablets, etc. That is also a very welcome development.

"Solid overall but still hoping for improvements/additions"

What do you like best about Comscore? The vast selection of demo/behavior targeting allows you to get very granular. Also they appear to be measuring all of the major digital publications. They are also working to diversify their mobile measurements, separating out by Apple/iPad & Android, smartphones & tablets, etc. That is also a very welcome development.

"Received great insights into one of our markets"

What do you like best about Comscore? I recommended a few of Comscores reports to my colleagues, they provided us with insightful and timely information about Latin American markets as well as growth of Social Media in the area.

"The Power of Demographics"

What do you like best about Comscore? ComScore has the ability of define and illustrate a brand's demographics fast and efficiently. What do you dislike about Comscore?

"Good for apples to apples comparisons"

What do you like best about Comscore? Like all measurement services -- Nielsen for radio and TV, others -- there are pros and cons to the comScore platform. It uses an opt-n cookie for online viewers, and a mathematical formula based on metrics of a market size and placed cookies on individual websites. As a manager in mas media, I used comScore to determine unique visitors and where we ranked among our peers offering similar content in the area.

"Love ComScore"

What do you like best about Comscore? I love that no matter what type of statistics I am looking for, I'll find a trusted, informative piece by ComScore. I recently used ComScore to compare a client's data to industry data for Black Friday revenue, and was able to provide great insight.

"Knowledge is Power with comScore"

What do you like best about Comscore? comScore provides me with all of the information I need to perform my job on a regular basis. The company's research and findings assist me in providing knowledge & value for my clients.

"comScore Review_helpful software"

What do you like best about Comscore? It's crucial for agencies to have access to comScore. It is an industry standard for measuring digital properties (e.g. unique visitors) across multiple media vehicles (e.g. desktop & mobile). It is also a great planning tool to determine best partners/publishers to do business with to meet your clients' goals (e.g. demo & reach/frequency). On top of this, comScore continues to drive ahead with innovation as our industry continues to evolve (e.g. video, ...