Comscore

"Excellent tool for audience data."

What do you like best about Comscore? When it comes to analytics and insight, comScore is a one-stop shop covering a wide range of industries, regions, and issues. In my previous role as an advertising agency strategist, I routinely extracted data from comScore for a single client across several regions. When I used comScore, I had a one-stop shop for all the information I needed.

"Comscore review"

What do you like best about Comscore? Ease of use is significantly good than Nielsen. What do you dislike about Comscore?

"Comscore User"

What do you like best about Comscore? Audience site usage, Digital consumption and trends, Media vendor performance, Digital R/Fs, Media insights What do you dislike about Comscore?

"comScore review"

What do you like best about Comscore? I like how comScore provides the Demographic Profile which helped you to pull various metrics. What do you dislike about Comscore?

"Industry Standard But not always reliable"

What do you like best about Comscore? The platform is easy to understand and figure out if its your first time using it. I was never taught how to use it but am now a pro and have done many pull.

"Comscore is useful for some report pulls (such as reach/frequency) but is still lacking"

What do you like best about Comscore? Comscore is helpful when we have to pull reach/frequency for a marketing campaign or information on specific publishers we are using such as reach and composition against our target audience

"Good for digital usage data "

What do you like best about Comscore? As far as digital data goes, comscore is best option out there at the moment. Constantly trying to improve their product. What do you dislike about Comscore?

"Useful but has room for improvement"

What do you like best about Comscore? The best part is that comscore offers one of the largest analytics suites available on display, mobile, video and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties.

"A beneficial tool to help advise on reach and unique traffic inquiries "

What do you like best about Comscore? ComScore is able provide insights cross platform including display, mobile, and video What do you dislike about Comscore?

"Solid overall but still hoping for improvements/additions"

What do you like best about Comscore? The vast selection of demo/behavior targeting allows you to get very granular. Also they appear to be measuring all of the major digital publications. They are also working to diversify their mobile measurements, separating out by Apple/iPad & Android, smartphones & tablets, etc. That is also a very welcome development.