CallTrackingMetrics Reviews in April 2025: User Ratings, Pros & Cons

Call Tracking is Great!

What do you like best? What I like the best about Call Tracking is that we can track where people are calling from as well as listening to the calls once they are complete. We like that it shows you what specific marketing campaign is working the best. What do you dislike? What I dislike the most is that the mobile app doesn't show you the information on where the caller is calling from. I wish they could make a simple update on that app. Especially for businesses when they are on the ...

Great setup

What do you like best? Finding software that does what CallTrackingMetrics does was no easy feat. I love the functionality... the call routing, reporting and call recording all wrapped into one intuitive product and at a reasonable cost. I highly recommend them! What do you dislike? We don't disclike any part of the product. What problems are you solving with the product? What benefits have you realized? I was able to route multiple vanity numbers to multiple destinations based ...

The best place to start with call tracking for driving ROAS on paid search

What do you like best? A very approachable price point for any business. Easy to get your data flowing back and forth between CTM and Google Ads/MS Ads. What do you dislike? At the time of this review, I would have like auto scaling and some more flexibility in reports. Recommendations to others considering the product: If you are on a custom cart like we were, expect to do some API work, however their API docs are top notch so any competent developer should be able to handle ...

Making it easier to track how my marketing generates phone leads!

What do you like best? I like the Google Analytics integration. It's made it easier for me to attribute phone calls to the marketing source. What do you dislike? I don't see that many downsides. The setup is a bit complex, but not any more than your standard call tracking software. I requested tech support ONCE, but they were really helpful and solved my issue quickly. Recommendations to others considering the product: Really take advantage of the integrations and the analytics ...

Quick Turnaround

What do you like best? I needed to transfer a sub-account to our main agency account. CTM was super helpful in explaining the process and after the request was submitted. The whole process took less than 24 hours. It was an excellent service and I would recommend CTM to others because of the amazing turn around time. What do you dislike? I do not have any negative experience with CTM. What problems are you solving with the product? What benefits have you realized? We are able to ...

Love Call Metrics!

What do you like best? Very easy to look back at calls and love using the text option for our clients. What do you dislike? So far there's nothing I dislike. I love everything about it. What problems are you solving with the product? What benefits have you realized? Being able to look back and listen to the voicemails or previously calls we had with our clients.

I love the simplicity of Call Tracking Metrics

What do you like best? I like how I can get the call data back into Google Analytics and Google Ads for accurate call tracking. What do you dislike? It is sometimes hard to know if I'm doing something right when they launch a new feature. For example, the new direct integration with Google Ads. It was a simple set up, but the article that outlined how to set it up went through a lot of additional detail that I was unsure if I needed for my setup. I feel like a video walkthrough with ...

Call Tracking Metrics has always been the best call tracking solution for us.

What do you like best? Essentially, full control over call tracking. Amongst others, simultaneous number forwarding, call queus, call schedules, API access, and the quickest and most knowledgeable support team in the industry. What do you dislike? The interface has been revamped, but it still needs a bit of work (not all the options from the old interface are present in the new design). Overall, it does the job well. Recommendations to others considering the product: If you want ...

Accurate & Reliable

What do you like best? The accuracy of the reporting seems very legitimate. Our marketing agency tracks phone calls back to the originating advertising source, campaign, medium, keyword, advert, etc., to help measure important KPIs and better understand the impact of marketing & advertising efforts for our clients. We've had reliability issues with other providers in terms of reporting accuracy but feel CallTrackingMetrics offers the best, most accurate solution for helping to identify ...

Customer service second to none

What do you like best? I've been using Call Tracking Metrics now for 8 months. The user interface is pretty intuitive and really easy to navigate. The call tracking sources and functionality is really clean and very easy to keep record of everything. It has helped our business hone in on the marketing sources and eliminate wasted spend. Not only that, we've been able to keep better records of all of our customers. But by far the best part about Call Tracking Metrics is their customer ...