BrightLocal Reviews in April 2025: User Ratings, Pros & Cons

Handy

What do you like best? There are a lot of great tools within BrightLocal. What do you dislike? Some of the reports could use an update. They are not the most visually appealing. Also, the citation burst takes longer than I would expect it should. What problems are you solving with the product? What benefits have you realized? Getting Citations listed online is a very time-consuming and tedious adventure. Their Citation Burst is very helpful. Response from Myles Anderson ...

An absolute must for any Local Search consultant

What do you like best? I've been a BrightLocal user for 3+ years and for the money, there's nothing better. The SEO Check-Up, Local Rank Tracker, and Citation Tracker are an absolute must for my ongoing client work. What do you dislike? The process of adding a new client is laborious, but it is all required information. Sometimes when you add a new client and try to run a citation report, it seems as if I am duplicating efforts. Recommendations to others considering the product: ...

Great product, essential tool

What do you like best? Great value, esp for the range of services the tool offers. The audits allow me to quickly see the landscape and make decisions about strategy and tactic with clients. As well I have a feel before I take a client on of how much work is involved and how to set expectations. This is an essential tool to have in your kit if you're doing anything related to Local Search / SEO. Customer service is responsive - usu get an answer in 24 hrs, often less. What ...

Great product, essential tool

What do you like best? Great value, esp for the range of services the tool offers. The audits allow me to quickly see the landscape and make decisions about strategy and tactic with clients. As well I have a feel before I take a client on of how much work is involved and how to set expectations. This is an essential tool to have in your kit if you're doing anything related to Local Search / SEO. Customer service is responsive - usu get an answer in 24 hrs, often less. What ...

Awesome tools, awesome support

What do you like best? What I like the most is the rank checker and citation checker tools. What do you dislike? It seems like the rank checker can be off a little sometimes. Recommendations to others considering the product: I recommend BrightLocal to SEO consultants for their Local SEO campaigns. What problems are you solving with the product? What benefits have you realized? A business problem I am solving is the ability to create quality reports for my clients to ...

Fantastic service!

What do you like best? Very good tracking tools. By aggregating all of the data, it saves me dozens of time consuming trips to search engines! What do you dislike? Nothing so far - I just wish we had found them sooner! What problems are you solving with the product? What benefits have you realized? Building citations takes forever and while it's not difficult to do, I feel much better about hiring someone more qualified to handle the task and using the time I save to catch a ...

Bright Local have been an excellent support to our business for many years

What do you like best? Bright Local's tools give us easy access to the important location signals for a huge portion of our clients. The Citation Burst tool enables us to build accurate citations. The team have been a great support to our business, tailoring their deliverables to our business model and being very flexible in their approach. What's more the team have a great turnaround on work which is delivered in a timely fashion. The 'SEO Check' tool gives granular insight on a ...

Bright Local have been an excellent support to our business for many years

What do you like best? Bright Local's tools give us easy access to the important location signals for a huge portion of our clients. The Citation Burst tool enables us to build accurate citations. The team have been a great support to our business, tailoring their deliverables to our business model and being very flexible in their approach. What's more the team have a great turnaround on work which is delivered in a timely fashion. The 'SEO Check' tool gives granular insight on a ...

Bright Local is the swiss army knife of Local SEO tools.

What do you like best? I love the entire suite of tools. If I had to pick a "best" tool it would be the Rank Tracker and SEO Check-Up. What do you dislike? I can't say that I dislike anything about Bright Local. What problems are you solving with the product? What benefits have you realized? We are solving problems related to efficiencies. BL helps us accomplish client tasks with the least waste of time and effort Response from Myles Anderson of BrightLocal edit ...

Local all the things

What do you like best? BrightLocal offers a very accommodating suite of tools, from actually building citations, to reporting on performance. I like how you can do it all in the same place. They also have a great, responsive support team. What do you dislike? The UI is a little bit confusing sometimes. It can be cluttered and require a ton of clicks when it doesn't seem to be necessary. Also, reports can be cluttered and confusing to pull and walk through with a non-user. What ...