BrightLocal Reviews in January 2025: User Ratings, Pros & Cons

Great product for optimising local search

What do you like best? The roll up reports for grouping locations based on predefined parameters. Such as regional location, store size, etc... What do you dislike? The reporting features could be improved. It's hard to get valuable insights from the reports. What problems are you solving with the product? What benefits have you realized? We have gained a better understanding about the performance of all our locations. Having circa 4,000 branches throughout the UK it's ...

Find the citation listings for you

Handy tool for finding local citations

What do you like best? Automatically search for relevant directories and citation sources for a local business based on location / country - ordered list of the links that will have the biggest impact on performance. What do you dislike? With the citation burst feature (additional fee) it can often take some time to get the work completed, often easier to do it yourself using the list provided! What problems are you solving with the product? What benefits have you realized? ...

A great tool for a local SEO

What do you like best? I really love the citation burst / citation alignment software, as building citations and properly maintaining a healthy citation profile can be tricky, especially with older companies with a history of address or name changes. So the ease of use and the functionality of the citation search/maintenance software is really handy. What do you dislike? Sales process can be quite pushy at times, I’ve found it’s easier to implement the campaign yourself through the ...

Great software but needs improvement

What do you like best? Citation Checker to check out citations for local businesses What do you dislike? Sometime inaccurate rankings especially on the organic SERPs Recommendations to others considering the product: If you're looking for a comprehensive citation checker then BrightLocal is the right software for you. But if you want accurate rank checking especially for organic, you might need a different software for that. What problems are you solving with the product? ...

Good local search research tool

What do you like best? We most frequently use their citation tracker and Google Plus Wizard, which give us actionable steps for optimizing our clients' Google Local listings. What do you dislike? The interface is a little outdated, and can be hard to use. Recommendations to others considering the product: Good for local search. Look for ways to use the suite of tools to their full potential. What problems are you solving with the product? What benefits have you ...

Local all the things

What do you like best? BrightLocal offers a very accommodating suite of tools, from actually building citations, to reporting on performance. I like how you can do it all in the same place. They also have a great, responsive support team. What do you dislike? The UI is a little bit confusing sometimes. It can be cluttered and require a ton of clicks when it doesn't seem to be necessary. Also, reports can be cluttered and confusing to pull and walk through with a non-user. What ...

It's great except for when it isn't

What do you like best? Comes up with a great list of potential citations to build, you can keep a track of what you've tried, done and which aren't possible What do you dislike? You don't get to pick your competitor or intervene manually - I have added a wood manufacturer and BL thinks my competitors are electricians and other non related industries - this then means that my potential citations are in the wrong industry entirely and just unusable. Recommendations to others ...

General time saver with nice reporting- but watch for glitches

What do you like best? The reports. Nicely formatted, white-labeled on a budget. Their reporting is based on what Google returns in response to their queries, and this can show things that need work, whereas if you went straight to a directory listing, for example, it might look OK. Chat questions are responded to quickly enough and are generally helpful. They are building out additional services. What do you dislike? Data quality. Rarely do I get an initial report that doesn't have ...

General time saver with nice reporting- but watch for glitches

What do you like best? The reports. Nicely formatted, white-labeled on a budget. Their reporting is based on what Google returns in response to their queries, and this can show things that need work, whereas if you went straight to a directory listing, for example, it might look OK. Chat questions are responded to quickly enough and are generally helpful. They are building out additional services. What do you dislike? Data quality. Rarely do I get an initial report that doesn't have ...