BrightLocal Reviews in January 2025: User Ratings, Pros & Cons

Great product, essential tool

What do you like best? Great value, esp for the range of services the tool offers. The audits allow me to quickly see the landscape and make decisions about strategy and tactic with clients. As well I have a feel before I take a client on of how much work is involved and how to set expectations. This is an essential tool to have in your kit if you're doing anything related to Local Search / SEO. Customer service is responsive - usu get an answer in 24 hrs, often less. What ...

Awesome tools, awesome support

What do you like best? What I like the most is the rank checker and citation checker tools. What do you dislike? It seems like the rank checker can be off a little sometimes. Recommendations to others considering the product: I recommend BrightLocal to SEO consultants for their Local SEO campaigns. What problems are you solving with the product? What benefits have you realized? A business problem I am solving is the ability to create quality reports for my clients to ...

Used the product for about a year and a half, as our company started focusing on SEO.

What do you like best? Very inexpensive and simple tool. Ability to run local ranking reports as needed, as well as set up a schedule to automatically be emailed the reports. The back links tool was very helpful as well. What do you dislike? It was a fairly simple tool, so support was not needed that often, but when it was it was not always the quickest response. Recommendations to others considering the product: Definitely worth looking into if your organization only ...

Affordable and effective local SEO tool. Great insights and articles/education too.

What do you like best? The local SEO dashboard is great at visually displaying the data you need and identifying where things need to be fixed or adjusted. The client facing dashboard that can be white labeled is the cleanest one I've seen. So many of them look gimmicky and in turn I feel less confident sending them to a customer. What do you dislike? Please note, the local citation tracker is one of the better tools I've used, but it still like so many others will not pick-up ...

BrightLocal Keyword Ranking Reports Are an Insightful Tool

What do you like best? BrighLocal's ranking reporting, as well as the additional internal reporting the software offers, are easy to read and our client's very much appreciate that. What do you dislike? On occasion, the reporting will be flawed and numbers quite off. That being said, we have found that contacting support when such issues arise is pretty easy. What problems are you solving with the product? What benefits have you realized? BrightLocal 's reporting can quickly ...

Strong local seo tool

What do you like best? What is most helpful about BrightLocal is the integration of a Reputation Management platform. Being able to update listings, including data aggregators, along with providing clients with a reputation management service is highly valuable when providing local seo services. What do you dislike? The white label portion of the site would be better served if you could attach your own subdomain to the portal. Recommendations to others considering the product: ...

Simplifies citation control

What do you like best? Mass submission to 10s of local listing sites and directories What do you dislike? It takes up to two weeks after submitting your listing for BrightLocal to start working through your listings, so it's quite slow to begin with What problems are you solving with the product? What benefits have you realized? We've been able to track rankings for 25+ local listings across a variety of keywords very easily. The charts are very helpful to show clients.

Bright local has been around for a while but they've re-branded and seem to offer a LOT more

What do you like best? Bright local used to just be a citation machine but they're really getting into other elements of the game. I used bright local for some agency work back in the day in the form of directory submissions. That's still inexpensive and you can get away with charging a fair amount for it. These guys always pulled through when I worked with clients in the DC metro area. What do you dislike? The local directory game is less and less relevant these days. It ...

Bright local has been around for a while but they've re-branded and seem to offer a LOT more

What do you like best? Bright local used to just be a citation machine but they're really getting into other elements of the game. I used bright local for some agency work back in the day in the form of directory submissions. That's still inexpensive and you can get away with charging a fair amount for it. These guys always pulled through when I worked with clients in the DC metro area. What do you dislike? The local directory game is less and less relevant these days. It ...

Great product for optimising local search

What do you like best? The roll up reports for grouping locations based on predefined parameters. Such as regional location, store size, etc... What do you dislike? The reporting features could be improved. It's hard to get valuable insights from the reports. What problems are you solving with the product? What benefits have you realized? We have gained a better understanding about the performance of all our locations. Having circa 4,000 branches throughout the UK it's ...