BrightLocal Reviews in April 2025: User Ratings, Pros & Cons

Simple, Useful and Easy to Use

What do you like best? Good service for local SEO and good customer service. What do you dislike? I have so far found nothing I dislike at all. Recommendations to others considering the product: I have found the team and the service to be very useful. If you are in doubt about anything they always seem happy to chat and help. What problems are you solving with the product? What benefits have you realized? I use Bright local for local SEO work. It makes generating ...

Highly Recommended

What do you like best? I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business already has and go for the listings you don't have. This helps you avoid creating duplicates that would later have to be removed. We know that duplicates and inconsistent listings can affect how they rank and ...

Highly Recommended

What do you like best? I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business already has and go for the listings you don't have. This helps you avoid creating duplicates that would later have to be removed. We know that duplicates and inconsistent listings can affect how they rank and ...

Great for SEO

What do you like best? It's really easy to check rankings and their customer service is amazing What do you dislike? There's has really been nothing to dislike Recommendations to others considering the product: Just do it What problems are you solving with the product? What benefits have you realized? Getting to the #1 spot on Google

Great product for optimising local search

What do you like best? The roll up reports for grouping locations based on predefined parameters. Such as regional location, store size, etc... What do you dislike? The reporting features could be improved. It's hard to get valuable insights from the reports. What problems are you solving with the product? What benefits have you realized? We have gained a better understanding about the performance of all our locations. Having circa 4,000 branches throughout the UK it's ...

Great product for optimising local search

What do you like best? The roll up reports for grouping locations based on predefined parameters. Such as regional location, store size, etc... What do you dislike? The reporting features could be improved. It's hard to get valuable insights from the reports. What problems are you solving with the product? What benefits have you realized? We have gained a better understanding about the performance of all our locations. Having circa 4,000 branches throughout the UK it's ...

Great local SEO tool

What do you like best? Brightlocal allows us to update local profiles for all of our accounts quickly and easily. What do you dislike? There are some issues with the reporting system that we would like to see updated. What problems are you solving with the product? What benefits have you realized? Local SEO Response from Myles Anderson of BrightLocal edit Thank you for your review and great to hear that you've enjoyed using BrightLocal. We are always improving ...

Not Worth The Inexpensive Price

What do you like best? Initially, I was intrigued by the ability to have someone submit local citations on our behalf, but it was soon proven to be a pipe dream. What do you dislike? During the initial sales process, I noticed that our rep wasn't precisely responsive. That should have been a red flag, but when she offered me a few free credits to explore the CitationBurst campaign, I pressed forward. In very basic terms, I understood that they would need to create dummy accounts for ...

Not Worth The Inexpensive Price

What do you like best? Initially, I was intrigued by the ability to have someone submit local citations on our behalf, but it was soon proven to be a pipe dream. What do you dislike? During the initial sales process, I noticed that our rep wasn't precisely responsive. That should have been a red flag, but when she offered me a few free credits to explore the CitationBurst campaign, I pressed forward. In very basic terms, I understood that they would need to create dummy accounts for ...

Excellent product for SEO companies

What do you like best? The customer service is lightening quick, when we have a fire to put out for a client we get results FAST! Citation Burst and the SEO tools help us diagnose issues, very helpful! Our team has nothing but positive things to say about BrightLocal! What do you dislike? No big dislikes come to mind. Sometimes you would want directories to update a bit faster but BL is much faster than most of their competitors. Recommendations to others considering the product: ...