BrightEdge Reviews in April 2025: User Ratings, Pros & Cons

Very Happy with BrightEdge

What do you like best? Customer support is awesome. Always available. Timely and very informed. What do you dislike? The platform is expensive. It can be worth the cost, but it is expensive nonetheless. Recommendations to others considering the product I would highly recommend this powerful tool. While it is expensive, the data available and the customer support is amazing. What business problems are you solving with the product? What benefits have you realized? BrightEdge ...

I enjoy the user friendly features available.

What do you like best? I like that the dashboard is user friendly and makes SEO easier to understand for beginners like myself. I also like the customization tools. What do you dislike? Our rep contacts us a lot. Usually I would love this, but I think he connects with us so much that we do not have enough to talk about each time. I wish we could set up meetings quarterly versus every two weeks. Recommendations to others considering the product See if you can set up monthly or ...

Not Worth The Money

What do you like best? East to use interface, all in one solution What do you dislike? The price! While it is an all in one solution, I can get everything possible done manually with not much more time dedicated for way cheaper. If you are a novice with SEO, this is a fantastic solution; but for 60k annually, it isn't worth it to me. What business problems are you solving with the product? What benefits have you realized? Being able to handle all my SEO initiatives in one platform.

Marketing Data and SEO Professional

What do you like best? My favorite BrightEdge feature is the Anomaly detection. I receive emails on a weekly basis detailing out which of my tracked keywords have dropped out of page 1 with action-based recommendations I can use to optimize my web pages and get them back on page 1. What do you dislike? The Insights tool could use some improvement. Every so often, there are actionable items that I can use to improve my ranking, but more often than not, the insights are not actionable or ...

BrightEdge drives insights

What do you like best? The BrightEdge user interface is intuitive and easy to navigate. BrightEdge has developed great training resources that make it easy for multiple people across the company to become power users quickly. Their customer service is excellent making us feel like they are an extended part of the team. What do you dislike? BrightEdge has been receptive to feature requests and feedback. We are waiting for the day when we can further customize the Brightedge Insights ...

BrightEdge helped us establish a solid SEO plan across multiple properties.

What do you like best? The Data Cube is a tremendous tool to gauge potential SEO opportunities and traffic grabs. And their Content IQ has made adoption very enticing for our content writers. From a reporting standpoint, we pull up their Performance Dashboard to review weekly with our content writers, web designers and programmers. What do you dislike? We just recently switched our BrightEdge support team. Takes awhile to get up and running to where we have a relationship and ...

We couldn't do what we do without BrightEdge.

What do you like best? The tools are robust and informative, but more important than that is the culture of excellence we've seen permeate through the entire organization. There's excellence in continuing innovation, excellence in support, and excellence in day-to-day account management by their teams. What do you dislike? I'd love more customization as an admin. We're in a phase where we want to drastically scale up BrightEdge usage and access across our corporation, but are hesitant ...

Super powerful and straightforward

What do you like best? BrightEdge basically does everything you need from an SEO perspective What do you dislike? Not much too dislike, it might be too complicated for people who are new to SEO though What business problems are you solving with the product? What benefits have you realized? Helps you rank for keywords you're looking for, track changes in ranking over time, and what keywords to create content for

Best SEO Marketing Platform for Fortune 500 Companies

What do you like best? I like that BrightEdge is an all-in-one SEO marketing platform, and the best in class (really in a class all its own when compared to everything else on the market. It's ideal for running high performance SEO campaigns for Fortune 500 companies. I especially like the SEO research capabilities, as well as the AI powered recommendations and custom reporting. What do you dislike? Because BrightEdge is a premium solution, it takes some time transitioning from all ...

Best SEO Tool for B2B

What do you like best? The most challenging part of SEO is that the rules keep changing and best practices are becoming more specific by industry. BrightEdge keeps you current. With their weekly Insights email, even the most beginner user can make quick changes that result in big gains. DataCube and ample reporting keep more advanced users busy. And their team of experts is always just a phone call away. What do you dislike? For larger corporate websites, it's important to be able to ...