BrightEdge Reviews in April 2025: User Ratings, Pros & Cons

Easy-to-Use for not only SEOs but for non-technical people as well

What do you like best? We are a publishing company and the SEO team finds it useful to easily do research and reporting within the platform. Our editors who are not as tech savvy find it easy to use when doing keyword research or getting an idea how their keywords are ranking or how they stack up against their competition. BrightEdge Recommendations is also helpful for non-tech savvy people to understand. With other platforms there is a lot of filtering involved and the more clicks or ...

Great Platform & Exceptional Service and Insights from Eric Bergman's Team

What do you like best? Brightedge has been tremendously useful for me, personally, as well as our entire SEO department. We have worked with a variety of different platforms and Brightedge continues to be the industry leader, for good reason. Eric and his team go way above and beyond to help our team set up reports to help tell their client's narrative. Not only do they help us to envision and create reports, but, they are always happy to discuss specific insights and strategy. Kevin ...

Useful Insights into Site Performance

What do you like best? I like the insights that BrightEdge provides. I'm subscribed to a weekly report within BrightEdge that notifies me of important changes. This allows us to focus on what changes need to be made not only to improve SEO, but also to improve general site performance. What do you dislike? I think that the ROI you will see from using this tool can vary greatly depending on the customer success manager that is assigned to you. I've had great experiences with all of the ...

Agency Partner Needed Best in Class Content and Keyword Strategy Solution

What do you like best? Features that our agency finds the most value from are: DataCube: Perform extensive keyword research across different search engine result types (universal video results, images, carousel, traditional results, etc Opportunity Forecasting: Quantify the potential improvement that an investment in a specific Keyword or Page Grouping would deliver. Story Builder Dashboards: Create templates that we can copy/paste across our client portfolio to show the overall ...

Tracking Technical & On-page Implementations with Ease!

What do you like best? What I like best about the tool is the custom dashboard you can create for client side viewing. Is allows them to see the progress that is taking place within SEO. Tracking pages has deemed to be really useful for our agency after we implement metadata optimizations. What do you dislike? The system does feel slow at times when loading or submitting data. This becomes understandable as there is most likely a lot of computing taking place behind the scenes of the ...

Product Manager

What do you like best? BrightEdge has great customer support and a great product for us at Bleacher Report. As customers since late 2016 we are very happy using BrightEdge and have been able to successfully complete SEO related initiatives. What do you dislike? We wish the search volume numbers around keywords would be more granular than a 12 month rolling average. The sports calendar changes month by month and week by week What business problems are you solving with the product? What ...

Unmatched Technology, Helpful Client Services Team, Access to Cutting Edge Data & Community

What do you like best? Our client services reps have been absolutely stellar, going above and beyond in terms of supporting research, customizing dashboards, and educating our team on the product Tool is always being refined and enhanced BrightEdge has 'insider data'/research you can get access to, in addition to case studies, as a user group participant to stay up to date with industry changes What do you dislike? Datacube can be slow, some limitations to tracking volumes of ...

Helping me lock down SEO wins

What do you like best? The depth of tracking and the constant reminders and advice on every level are helpful when I am such a small team stretched trying to do wear many hats. I need this automated tracking and data feedback, I need this quick ability to see where I am week by week and spot the good and the bad. The ability to mark up events so I know the changes outside the platform is nice so I can track all the items affecting rankings, so I can better track what is causing ...

Review of BrightEdge

PROS & CONS What are the best aspects of this product? I consider this platform is as the best all-aroud SEOL solution for today's agencies. It may not be perfect, but it does an incredible job putting data together from different sources and laying it all out to showcase an actual view. This includes everything from keywords to site KPIs. What aspects are problematic or could work better? The downside with SEOs is that you don't get to see how keywords perform daily. What ...

In-Depth Platform With Professional & Skilled Support

What do you like best? BrightEdge has given our agency an immense advantage over competitors and provided actionable insights that very few other platforms can deliver. Customer support with BrightEdge is top-notch and they were always available when we needed them. Our main support representative, Kevin McCormick, was absolutely beneficial to our needs and knowledgeable on every aspect of their platform. His detailed insights and knack for creating custom dashboards helped us understand ...