BrightEdge Reviews in April 2025: User Ratings, Pros & Cons

Easy-to-use platform and professional support

What do you like best? The dashboard is intuitive and easy to use. As our team does not have any prior experience using an SEO platform, this has been a great relief. Also, we are able to run in-depth reports on our website’s performance – especially around keywords – which is helping us to refine our content strategy. What do you dislike? Not a lot! Some of the reports can be difficult to decipher, but this hasn’t been a problem as our rep, Nick, is always on hand to help. What ...

SEO Under One Platform

What do you like best? Having all of my SEO resources on one dashboard shortens my workflow when it comes to keyword research and optimizing my pages. Brightedge allows me to keep up with our rankings along with keeping an eye on our competition. What do you dislike? The errors posted on the site audit can be inaccurate and backlinks analysis can be inconsistent. Recommendations to others considering the product Brightedge is worth your investment for any company that does SEO ...

The Golden Standard for SEO Research

What do you like best? Data Cube is a fantastic tool that our team leverages on a daily basis. Overall, the platform does a great job providing rich insights for keywords and we are able to gain a holistic overview of how our website is performing, as well as how we stack up against competitors. What do you dislike? The content feature is a great addition to BrightEdge, however, the tool can use further refinement. The algorithm behind the targeted analysis can perhaps be tweaked in ...

Extremely usefull tool and support

What do you like best? BrightEdge has teaching approach. They have guided us through strategy that has helped our website and has also made me a much stronger SEO professional. Our content strategy is much better now and this is being reflected in the data. What do you dislike? SEO takes time. We are a large organization with a small team. I would tell other companies to expect the first year to be foundation laying. You will see some good results/wins in the first year. You will see ...

A complete suite of tools for SEO

Data Cube is the best feature

What do you like best? Data Cube provides so much insight into how your site/a specific page is doing! What do you dislike? It is not the most client-friendly platform in terms of presenting. Recommendations to others considering the product It is great to use but there are a lot of aspects to the platform that take a bit of work to get used to. There are several features that you need to practice with before getting the hang of. What business problems are you solving with the ...

Excellent Platform with Superior Service

What do you like best? The forward-thinking this platform provides is among the best in the industry. What do you dislike? Can be cumbersome to add in new keywords and groups. Recommendations to others considering the product While not entirely a full-service SEO tool, it's helpful for content creation and SEO reporting. What business problems are you solving with the product? What benefits have you realized? We use BrightEdge for reporting but also for opportunity forecasting. ...

A nice package of SEO tools, but very pricey.

PROS & CONS What are the best aspects of this product? What I like about BrightEdge is their recommendations, tasks, and page and keyword reporting. Doing segment keyword keywords in groups deploying landing pages, getting page optimzation recommendations, and tracking deployed recommendations is pure sweetness. What aspects are problematic or could work better? It appears their StoryBuilder has restrictions. For instance, you're only limited to tracking 5 goals from Google ...

A nice package of SEO tools, but very pricey.

PROS & CONS What are the best aspects of this product? What I like about BrightEdge is their recommendations, tasks, and page and keyword reporting. Doing segment keyword keywords in groups deploying landing pages, getting page optimzation recommendations, and tracking deployed recommendations is pure sweetness. What aspects are problematic or could work better? It appears their StoryBuilder has restrictions. For instance, you're only limited to tracking 5 goals from Google ...

BrightEdge is a highly efficient and resourceful tool that offers insights to my client-based strategies.

PROS & CONS What are the best aspects of this product? BrightEdge lets you look into data history, depth insights, and seek newer SEO opportunities while viewing performance at keyword and page level. I like the fact that it can be integrated with multiple analytics platforms. What aspects are problematic or could work better? While it does a good job comparing competitors, I often had to include another competitor and compare it to the two that I have in the system --- since I ...