BrightEdge Reviews in April 2025: User Ratings, Pros & Cons

Awful company, Awful product and Awful leadership team

What do you like best? There is nothing this product to which a $300 product cannot do. If you are even thinking about buying this product think twice, thrice or as many time you can think to walk away from this product What do you dislike? There is nothing about this product anyone can like. Brightedge talks about their managed services and how they are so hands on. Trust me when I say that the left-hand does not know what the right hand is doing in that organization. ...

Awful company, Awful product and Awful leadership team

What do you like best? There is nothing this product to which a $300 product cannot do. If you are even thinking about buying this product think twice, thrice or as many time you can think to walk away from this product What do you dislike? There is nothing about this product anyone can like. Brightedge talks about their managed services and how they are so hands on. Trust me when I say that the left-hand does not know what the right hand is doing in that organization. ...

BrightEdge is a great self-managed SEO recommendation and analysis tool

What do you like best? BrightEdge empowers smaller teams to be able to do high level SEO work without needing to pay an agency a monthly retainer to do the same thing. What do you dislike? The BrightEdge platform is great for SEO, but it does take a bit more time per day/week than the company suggests. I'd plan on 2-3x what they suggest. Recommendations to others considering the product: BrightEdge is a power SEO measurement and recommendation tool that can help save external agency ...

SEO Under One Platform

What do you like best? Having all of my SEO resources on one dashboard shortens my workflow when it comes to keyword research and optimizing my pages. Brightedge allows me to keep up with our rankings along with keeping an eye on our competition. I love that BrightEdge is very hands-on with our team with their suggestions and always readily available to ask questions. Their platform abbreviates my workflow when it comes to keyword research and seeing where we rank for keywords of ...

Effective enterprise solution for organic performance tracking and auditing

What do you like best? Speed, accuracy, UX friendly interface, and great customer service. I find it easy to navigate through the platform and find the tools that I need. The keyword ranking data is reliable and on par with other ranking tools out there (namely SEMRush. The platform loads quickly considering the amount of data it loads. Customer service reps are responsive and quick to provide solutions. What do you dislike? The data columns on page & keyword ranking tools ...

The Golden Standard for SEO Research

What do you like best? Data Cube is a fantastic tool that our team leverages on a daily basis. Overall, the platform does a great job providing rich insights for keywords and we are able to gain a holistic overview of how our website is performing, as well as how we stack up against competitors. What do you dislike? The content feature is a great addition to BrightEdge, however, the tool can use further refinement. The algorithm behind the targeted analysis can perhaps be tweaked in ...

DataCube is phenomenal

What do you like best? We love using DataCube. It has such in-depth keyword information on almost any site. What do you dislike? There are so many options, not sure what to choose. What business problems are you solving with the product? What benefits have you realized? Being able to track a large number of keywords and get organic keyword data from an agency level.

Comprehensive Tools + Knowledgeable Resources

What do you like best? The Data Cube in Brightedge is a powerful tool for topic and keyword research and it comes in handy all the time. I use it for prioritizing topics for content, evaluating competitors and content ideation. I also love to work with Brightedge's professional services team. We've leveraged their expertise for migration support, technical audits and keyword audits - all with great results. What do you dislike? There's definitely a learning curve with the onboarding ...

Best Tool for SEO

What do you like best? I love the Data Cube to find new keywords and competitor insights. BrightEdge is easy to use and easy to pull out actionable tasks to improve SEO performance. What do you dislike? I feel like it would be helpful to have some additional navigation within Settings. I'd like to easily toggle back and forth between adding keywords and keyword groups. No easy way to do that today, without clicking back into Settings. Recommendations to others considering the product ...

Great SEO Tool

What do you like best? How easy it is to get a quick overview of how we're performing for our main keywords. Plus the insights they provide around pages that have issues or errors. It makes it really easy to send to our dev team in order to make the fixes. What do you dislike? For me the only downside is that I have to spend the time to go into the tool and set up the reports I want. What business problems are you solving with the product? What benefits have you realized? ...