BrightEdge Reviews in April 2025: User Ratings, Pros & Cons

BrightEdge is a highly efficient and resourceful tool that offers insights to my client-based strategies.

PROS & CONS What are the best aspects of this product? BrightEdge lets you look into data history, depth insights, and seek newer SEO opportunities while viewing performance at keyword and page level. I like the fact that it can be integrated with multiple analytics platforms. What aspects are problematic or could work better? While it does a good job comparing competitors, I often had to include another competitor and compare it to the two that I have in the system --- since I ...

A very power analysis software without a task management feature.

PROS & CONS What are the best aspects of this product? The unparalleled ability to show dashboards indicating essential SEO data, makes data sharing for stakeholders simpler and powerful. What aspects are problematic or could work better? Their task management system needs a lot work of work. What specific problems in your company were solved by this product? We use BrightEdge to analyze SEO data including ranking, Google Webmster Tools data, and a host of other metrics. Are ...

A powerful suite, provided you know to use it.

PROS & CONS What are the best aspects of this product? BrightEdge is an SEO tool that offers a plethora of features to create a good SEO campaign. Its reporting features are detailed and makes it an above-average medium for decks and reporting. Aside from the given software, BrightEdge has a good support team who are constantly on every company account. What aspects are problematic or could work better? BrightEdge can be a doubled-edged sword. While their tools are great, they can ...

Very good, although pricey

What do you like best? Strong user interface, amazing customer service. What do you dislike? Keyword groups count double each time between mobile and desktop, a bit pricey as well. What problems are you solving with the product? What benefits have you realized? Brightedge was ideal to track our visibility, identify keyword opportunities, compare ourselves against the competitors, monitor our social networks and understand better how to target our customers.

Quite good, but pricey.

What do you like best? The interface is very clean and easy to use. The agents assigned to work with your company are also very good as well. What do you dislike? There are competitors offering a similar proposition for much less. Recommendations to others considering the product: If price isn't an issue, you can't get it wrong. What problems are you solving with the product? What benefits have you realized? We used Brightedge to monitor online visibility, what type of ...

Expensive, Subpar Platform That's Not Ideal for Certain Industries

What do you like best? The reporting features and IDEA of Data Cube are good. What do you dislike? Data Cube does not work for certain industries (such as firearms), as it will not give keyword data. Modules often lose data connections as well and customer support is slow to respond. Recommendations to others considering the product: Only consider BrightEdge if you're new to SEO or a novice user. It's not beneficial for those who know what they're doing. What problems are ...

Very Robust SEO Tool

What do you like best? Data Cube is the best feature that I like. I probably use it 80% of the time for keyword research, quick check of on where we are ranking, and competitive analysis using the site comparison. What do you dislike? The Content IQ does not give me as many technical SEO issues as compared to using something like Screaming Frog SEO or other tools. Content IQ gives me a 97 score, whereas other site audit tools give me a health score of 74. It doesn't pick up all ...

Data Cube Is Good

What do you like best? I like the Data Cube feature which is fairly easy to use What do you dislike? Many of the reports, and features of this platform seem to be very glitchy and / or unreliable over the past year. Our log of these issues seems to be growing. What problems are you solving with the product? What benefits have you realized? I like Data Cube and the research capabilities of that feature

An all-in-one tool!

What do you like best? Brightedge takes the guesswork out of SEO. What do you dislike? There's almost too much in the platform! Recommendations to others considering the product: Take the time to learn the platform! The certification is a good starting point. What problems are you solving with the product? What benefits have you realized? Brightedge allows us to track and optimize keywords for all of our lines of business. Having all the information within one ...

Excellent SEO solution covering most, if not all of your needs.

What do you like best? First off, excellent onboarding and support staff at BE. Account managers go above and beyond as a resource for not only the platform, but greater SEO as well. Excellent keyword research and reporting abilities. What do you dislike? Reports and on-screen elements which load in data can be slow/laggy at times. What problems are you solving with the product? What benefits have you realized? Finding and optimizing high value/ROI web pages, enhancing ...