BrightEdge Reviews in April 2025: User Ratings, Pros & Cons

Outstanding customer support, great platform

What do you like best? The tool itself has not only an easy on-ramp for beginners, so you can get started on keyword research and optimization right away, but also has layers of depth in capabilities, which is helpful I think especially for larger organizations. The UI is intuitive but I keep discovering new features. But what sets it apart for me is the level of expertise and attention we get from our CSM, plus the great training, both online and classroom, and their help files are ...

I Take BrightEdge Wherever I Go

What do you like best? I have been using BrightEdge for about 6 years now and take it wherever I go. I consider it a luxury, even though it is now integral to what I do as an SEO and what I can do for a company as an SEO. Their data cube is a necessity to how I look at websites and how I construct my content planning. Their Content IQ is how I look for site issues and measure the health of my site. Their dashboards are how I report back to the business. What do you dislike? For an ...

Business Grade SEO

What do you like best? Ability to delegate the easier day to day work once the initial keywords are set up. This allowed us to delegate and distribute a large workload to many people in the company to work on. In the past, this would have been 1-2 people only who were "SEO experts" at paygrades to match. Those same experts can really focus their time on the key important things like strategy, content, and keywords but freeing thier time to not have to do 100% of the basic execution of ...

The People Make the Tool

What do you like best? The toolset is extremely robust but my all-time favorite aspect is my rep. She has become an extension of my SEO team. We leverage either her SEO knowledge or she consults with their researchers/analysts to help us make intelligent decisions for past, present, and future SEO campaigns. What do you dislike? Its a slightly expensive tool but when factoring in the expertise that we get with it, it makes it worth it. But if they dropped the price, I wouldnt ...

Intuitive SEO for All Experience Levels

What do you like best? Having everything I would need for SEO maintenance on one platform is ideal for professionals who are always cycling through different tabs and tools. BrightEdge's keyword research, page rankings, backlinks, and page recommendations in one platform affords you more time for day-to-day tasks. The organization can't be overlooked, being able to export all of your keywords to a spreadsheet with the necessary data (Search Volume, Page Rankings) makes it easier ...

Enterprise Level SEO ... at a Price

What do you like best? Deep internet crawl data with their Data Cube technology allows quick research into ranking positions. Intuitive user-interface is helpful for all stakeholders who access the platform. Helpful vendor services team to maximize benefit from the platform. What do you dislike? Expensive with annual contracts. Fees for Google Data Studio integration and API feeds. Minimal keyword qty provided even for basic tiers. Bing rank and Mobile rank count multiple times ...

Brightedge is an awesome product

What do you like best? It is a very helpful tool for SEO best practices and it helped identify gaps in our SEO strategy. What do you dislike? It was difficult to find a proper daily workflow to ensure that it could be used on a daily basis. It offers too many things which makes it difficult to learn. What problems are you solving with the product? What benefits have you realized? I was able to improve the SEO of our website and create a larger number of leads by using this ...

Great Solution to Optimize SEO Results

What do you like best? BrightEdge is a very powerful tool to manage SEO performance, while being extremely easy-to-use. The proprietary technology and automated recommendations makes it extremely easy to identify exactly what to do to improve SEO performance. The reports and analytics are also extremely helpful in tracking our own performance compared to key competitors, over a period of time. The Link Equity Manager feature was able to push many of our Page 2 and Page 3 keywords to ...

BrightEdge is a great tool to upgrade your SEO performance

What do you like best? I like using BrightEdge because it is always working for be, sending me suggestion for quick wins and major errors that need to be fixed on my websites. What do you dislike? Nothing, It is light years ahead of what we were using and it is worth the investment of budget and time to make it work. Recommendations to others considering the product: Make sure you take a deep dive into the competition to see if they deliver the detail that BrightEdge does. ...

Track Rankings, Analyze Competitors, and Monitor Visibility