BrightEdge Reviews in April 2025: User Ratings, Pros & Cons

BrightEdge Review by SEO

What do you like best? Ease of use in creating the dashboards, the storybuilder functionality and BrightEdge constantly updating the platform to make it more helpful. Also has an intuitive design and creates bright, attractive reports. DataCube and competitor analysis. What do you dislike? It is difficult and time consuming to build out keyword lists for everything. It can be made a little easier to change keyword groups across all charts inside of a dashboard, or attribute one keyword ...

Review from SEO

What do you like best? Datacube is really great for identifying client visibility issues and opportunities - as well as the competition What do you dislike? No major dislikes - I think the tool is helpful for many of our SEO reporting needs. If it were aggregating other tools (robust backlink details, etc., it may have too much going on; for what it focuses on it, it does it well. What business problems are you solving with the product? What benefits have you realized? relaunches, ...

Digital Marketing Mgr

What do you like best? Reporting, dashboards, data cube, anomalies What do you dislike? price, hard to use (very complicated interface What business problems are you solving with the product? What benefits have you realized? inhouse SEO. helped us understand keyword gaps and create success stories.

Great SEO Platform

What do you like best? The platform is very user friendly, and creating reports, page groups, and keyword groups is very simple. There are tons of great insights into SEO performance, and the platform makes it very easy to identify areas of opportunity. What do you dislike? We sometimes run into problems with data not properly loading, but that could be an issue with integration into our custom reporting. What business problems are you solving with the product? What benefits have you ...

SEO Senior Specialist

What do you like best? I like the Data Cube the best. It is the main reason I use BrightEdge. What do you dislike? I dislike how the Data Cube page shows two different time periods. If I'm viewing a specific time period in the top graph, I don't want to see week over week for the bottom chart. What business problems are you solving with the product? What benefits have you realized? BrightEdge helps us keep track of our rankings. That's the biggest insight.

Awesome Reporting and Research Tool

What do you like best? The access to great data and the reporting interface to create fast and insightful reports What do you dislike? Been a user for almost a year and so far I have not had any complaints. Recommendations to others considering the product Brightedge is costly and I think could make you hesitant to purchase. But in less than a year I was able to prove that Brightedge paid for itself and made us money. I think a lot of companies would have the same experience if they ...

Very good - if expensive - SEO tool

What do you like best? The StoryBuilder is a great way to build a report designed to answer a question that a client may have. The Recommendations for improving tracked pages are also very useful. What do you dislike? I have occasionally experienced delays or interruptions in data collection which has made it necessary for me to contact their support staff. Recommendations to others considering the product Work with your account rep to get the very best out of the tool and be sure ...

Best spend for our SEO efforts

What do you like best? This platform tracks page ranking for high traffic keywords, provides suggestions for page improvements and has a nice dashboard to track it all. Knowing that organic search is a long-term game, we started seeing result months earlier than anticipated. What do you dislike? For a 1 person marketing department, I wish there was more time to spend using Brightedge each day. Recommendations to others considering the product We have blindly spent money towards SEO ...

Comprehensive Keyword Reporting Software

What do you like best? Data Cube feature displaying all keywords a page is ranking for What do you dislike? Backlogged reporting data can sometimes skew results provided to customers What business problems are you solving with the product? What benefits have you realized? Increasing visibility for clients in organic search space; have realized increased website traffic and revenue for clients

Advanced SEO Tools with Stellar Service

What do you like best? The high level of service we received was fantastic and the data cube is a great tool. What do you dislike? It is hard to justify the cost when your market and audience are very narrow. Recommendations to others considering the product Consider your audience and how narrow it is. When we struggled, it was because of low overall search volume due to a niche product. BrightEdge is a good choice, especially for broader solutions and products. What business ...